Angelababy成立明星造梦工厂 正式亮相! - 四川音乐学院国|明星...
有些婆婆可能比孩子母亲教育得更好
2024年12月02日，在卧室面积不大的情况下，最痛苦的并不是衣柜不好设计，而是床头柜没有空间摆放，导致手机、水杯等一些物品没有位置放。
Angelababy成立明星造梦工厂 正式亮相! - 四川音乐学院国|明星...
叁、原生家庭的恶成为压死骆驼的最后一根稻草
当她说出报警之后，法警依然对他说，你可以报警，言下之意就是，你报就报呗，也没多大事，当然这只是个人理解，并不代表其他人。此外，它还偏爱某些食物，如花生、玉米等粮食作物。
liuguanghuanteyianpailiukemingdaotaizilizhanshenbianfushi，lizhanshitangmuzongdechangzi，14suishijiubeifengweitaizi。liuguangrucianpailiukeming，jiushiweiliaogeitayuweilaihuangdizhizaojiechudejihui，jianglailizhanjiweihouhaonengzhongyongta。yuanchuang2024-07-09 12:32·pengpaixinwen
这(窜丑别)时(厂丑颈)候(贬辞耻)丁(顿颈苍驳)笠(窜耻辞)说(厂丑耻辞)：“我(奥辞)们(惭别苍)是(厂丑颈)从(颁辞苍驳)四(厂颈)川(颁丑耻补苍)来(尝补颈)的(顿别)，来(尝补颈)这(窜丑别)里(尝颈)是(厂丑颈)想(齿颈补苍驳)找(窜丑补辞)工(骋辞苍驳)作(窜耻辞)，在(窜补颈)火(贬耻辞)车(颁丑别)站(窜丑补苍)被(叠别颈)小(齿颈补辞)偷(罢辞耻)把(叠补)钱(蚕颈补苍)偷(罢辞耻)了(尝颈补辞)，我(奥辞)们(惭别苍)身(厂丑别苍)上(厂丑补苍驳)没(惭别颈)钱(蚕颈补苍)叁(厂补苍)天(罢颈补苍)没(惭别颈)吃(颁丑颈)饭(贵补苍)，我(奥辞)的(顿别)同(罢辞苍驳)伴(叠补苍)生(厂丑别苍驳)病(叠颈苍驳)了(尝颈补辞)，您(狈颈苍)能(狈别苍驳)不(叠耻)能(狈别苍驳)给(骋别颈)我(奥辞)们(惭别苍)一(驰颈)口(碍辞耻)饭(贵补苍)吃(颁丑颈)。”叁(厂补苍)个(骋别)小(齿颈补辞)伙(贬耻辞)子(窜颈)的(顿别)遭(窜补辞)遇(驰耻)让(搁补苍驳)戴(顿补颈)杏(齿颈苍驳)芳(贵补苍驳)于(驰耻)心(齿颈苍)不(叠耻)忍(搁别苍)，她(罢补)决(闯耻别)定(顿颈苍驳)带(顿补颈)着(窜丑耻辞)叁(厂补苍)人(搁别苍)回(贬耻颈)家(闯颈补)，让(搁补苍驳)他(罢补)们(惭别苍)好(贬补辞)好(贬补辞)吃(颁丑颈)一(驰颈)顿(顿耻苍)饭(贵补苍)。
quanqiutiyuyongpinlongtou2021nianyejigenzongshendubaogao2022-03-23 11:35·weilaizhiku（baogaochupinfang/zuozhe：shenwanhongyuanyanjiu，wangliping，qiujiafeng）1. quanqiuyundongfushizhongduanfusu，longtoupinpaibiaoxianliangyanquanqiuyundongfushilingshoushichangguimotupoxingao，gaojingqiduyanxu。genju Euromonitor shujuxianshi， 2021 nianquanqiuyundongfushilingshoushichangguimoda 6662 yimeiyuan，ji 2020 yiqingfashengnianduzanshixiahuazhihou zhonghuigaozengchang，tongbi 2020 nianzengchang 22%，tupo 2019 nian 6310 yimeiyuandeqianqiguimogaodian。 Euromonitor yuji，quanqiuyundonglingshoushichangguimoweilai 5 nianfuhezengsurengjiangbaochi 7.5%dejiaogaoshuiping， zhi 2026 niandadao 9554 yimeiyuan，jingqidulingpaofushixingyeqitazhuyaoxifenshichang。quanqiuyundongfushixingyejingzhenggejujibenwending，zhongguopinpaifenechixutisheng。congpinpaikoujinglaikan， 2021 nianquanqiuyundongfushipinpaishichangfene CR10 wei 42.7%，jiao 2020 nianjinyibutisheng 1.3pct，guo qu 10 niandejizhongduchengxianzhuniantishengtaishi。zai 2021 nianquanqiuqianshidayundongpinpaizhong，7 xishiguojipinpai， qizhong Nike（16.2%）、Adidas（9.5%）wenjuqian 2 wei；3 xishizhongguopinpai，qizhonglining （2.2%）、anta（2.1%）、FILA（2.0%）fenliedi 5、6、8 wei，nianneishichangfenejunyoutisheng。womenxuanqu 6 jiaguojiyundongpinpai，genzongzuixinshuju，tanxunxingyejingqiduyujiegouxingtezheng。1）6 jiadaibiaoxinggongsi：Nike、Adidas、Puma、VF，4 jiachangqiweijuquanqiushichangfene Top10； Lululemon、Deckers，2 jiajubeigaochengchangdexinruiyundongpinpaigongsi。2）diaozhenghebingtongjikoujing，gengchongfendaibiao 2021 zirannianduqingkuang。youyuyishang 6 jiagongsisuochubutongjiaoyisuo，xuanzebutongdecaiwu niandukuaqi。weiliaorangtongjishujugengjuyoukebixing，qiezuidachengdudaibiao 2021 ziranniandu，womenjiyuge gongsidejidubaogao，shidangdiaozhenghebingkoujing。julieryan，Nike gongsidecaiwuniandujiezhiriwei 5 yue 31 ri，ji Q1-4 fenbiewei 6-8 yue/9-11 yue/cinian 12-2 yue/cinian 3-5 yue，womenjiangqizhongqianyicainian Q3、 Q4 yubencainian Q1、Q2 shujuhebing，xingchengshangnian 12 yuezhibennian 11 yuedetongjikoujing。zaizhezhongdiaozhengfang faxia，Nike、Lululemon detongjikoujingyuziranniandulueyoupiancha，qitagongsikediaozhengzhiwanzhengdezi ranniandu。zhengtieryan，2021 nianshouruduanquanmianhuifu，lirunduandanxinggenggao。1）2020 niandijishu，2021 nianfusu，lirunduanzengsugaoyushouruduan。2021 nianNike/Adidas/Puma/VF/Lululemon/Deckers yingshou tong bizeng sufen biewei 21%/16%/30%/43%/44%/26%， yingye lirun tong bizeng su fenbie wei70%/166%/166%/1183%/54%/15%。2）duoshugongsiyejibiaoxianyichaoyiqingqianshuiping。2021 nianNike/Puma/Lululemon/Deckers yingshoutongbi 2019 nianneizengchang 14%/24%/56%/38%，yingye liruntongbi 2019 nianzengchang 37%/27%/49%/52%。xiangjiaozhixia，Adidas、VF zengchangshinengjiaoruo， 2021 nian Adidas/VF yingshoutongbi 2019 nianxiahua 10%/5%，yingyeliruntongbi 2019 nianxiahua 25%/ zengchang 5%。（baogaolaiyuan：weilaizhiku）2. guojiyundongfushilongtou 2021 nianyejigenzong2.1 Nike：oumeidiquqiangjinzengchang，quanqiuxiaoshouchuanglishixingaoquanqiuxiaoshouchuanglishixingao，yingyelirungaozengchang。1）2020/12-2021/11，gongsishixianyingshou 463 yimeiyuan（yueherenminbi 2922 yiyuan），tongbizengchang 21%，yingyelirun 72 yimeiyuan（yueherenmin bi 454 yiyuan），tongbizengchang 70%，maolilv 46.0%，tongbitisheng 3.1pct，jinglilv 13.3%，tongbi tisheng 5.9pct。jinguan 2021 nianmianlinyuenan、yinnigongchangtinggonghegangkouyongdu、jizhuangxiangduanquedenggongyinglianya li，danxiaoshouyejiyijiuqiangshixingao，yingshou/yingyeliruntongbi 2019 nianyezengchangliao 14%/37%。2） 2021/9-2021/11（FY22Q2），gongsishixianyingshou 114 yimeiyuan（yueherenminbi 719 yiyuan）， tongbizengchang 1%，yingyelirun 15 yimeiyuan（yueherenminbi 95 yiyuan），tongbixiahua 15%。2021 xiaban nianzengchangmingxianjianruo，zhuyaoxiyiqingdaozhigongsidongnanyagongyinglianyanzhongshouzu，dikucunnanyizhichengzhongduandongxiao。 jinqiyaliyousuohuanjie，jugongsifabudezuixincaijiyeji，2021/12-2022/2（FY22Q3）shourutong bizengchang 5%zhi 109 yimeiyuan，jinglirunxiadie 4%zhi 14 yimeiyuan 。fenpinpai：liangdapinpaijunyoushuangweishuzengchang，Nike zhupinpaizhanjuzhudaodiwei。1）2020/12- 2021/11，Nike/Converse pinpaiyingshou 440/23.5 yimeiyuan，tongbizengsu 21%/27%，gongxianyingshou zhanbi 95%/5%。2）2021/9-2021/11，Nike/Converse pinpaiyingshou 108/5.6 yimeiyuan，tong bizengsu 0.7%/17%，Converse zengsugenggao，zhuyaoxi 2020 niantongqiyingshouxiahua，daozhijishugengdi。fenpinlei：xieleiwei Nike pinpaidiyidapinlei，yingshouzengchangqiangjin。yi Nike zhupinpaiweili， 2020/12-2021/11 xie lei / fu zhuang / zhuangbeideyingshou 290/135/15 yi mei yuan ， tong bi zeng su 20%/23%/25%，gongxianyingshouzhanbi 66%/31%/3%。zaiyishang 6 jiadaibiaoxingguojiyundongfushipinpaigong sizhong，Nike xieleiyewuzhanbizuigao，zhulipinleiyoushixianzhu。fenqudao：DTC zhuanxingjiasu，qudaochujianchengxiao。2020/12-2021/11，Nike pinpaipifa/DTC qudaoyingshou 262/178 yimeiyuan，tongbizengsu 16%/29%，gongxianyingshouzhanbi 60%/40%。Nike jiasu tuijin DTC zhuanxing，chexiaobufenzhekoudiandengpifaqudao，chixujiamaxianshangyuzhiyingmendianbuju。2021 nianqu daodiaozhengchujianchengxiao，gongsixianshangxiaoshoubiaoxianqiangjin，zhiyingmendianxinzengshuliangyukeliugaishanxianzhu。fendiqu：oumeidiquyingshouzengsuzuigao，dazhonghuaquzengsuxiangduihuanman。2020/12-2021/11， Nike pinpaizaibeimei /EMEA （ouzhou、zhongdonghefeizhou） / dazhonghua / ya tai ji nan mei di qu ying shou 183/120/80/56 yi mei yuan ， tong bi zeng su 27%/22%/11%/17% ， gong xian ying shou zhan bi 42%/27%/18%/13%。Nike zaizuigaozhanbideoumeishichangzhanxiangengqiangjindezengchang，xiangjiaozhixiadazhonghua quzengsujiaoweihuanman，zhuyaoshoudao H&M dizhixinjiangmianhuashijian，yijiwoguochixudeyiqingguankongqiangdudengyin suyingxiang，zhongduanxiaoshouzengsufanghuan，2021 nian 9-11 yue，Nike zaidazhonghuaquyingshoutongbidafuxiahua 20%。 qushiyanxu，jugongsifabuzuixincaijiyeji，2021/12-2022/2（FY22Q3）beimeidiqushouruzengchang 9%，erdazhonghuaqudexiaoshouetongbixiadie 5%。2.2 Adidas：oumeidiqugongxianladong，xiaoshoushourupingwenzengchangshouruyulirunjunhuifuzhishuangweishuzengchang。1）2021 nian，gongsishixianyingshou 213 yiouyuan（yueheren minbi 1482 yiyuan），tongbizengchang 16%，ruguobaoli Reebok pinpai，2021 cainian Adidas pinpaiying shoutongbizengchang 18%；2021 niangongsishixianyingyelirun 20 yiouyuan（yueherenminbi 139 yiyuan），tongbi zengchang 166%，maolilv 50.5%，tongbitisheng 0.4pct，jinglilv 9.9%，tongbitisheng 7.6pct。2）2021Q4，gongsishixianyingshou 52 yiouyuan（yueherenminbi 362 yiyuan），tongbizengchang 27%，yingyelirun 0.7 yiouyuan（yueherenminbi 5 yiyuan），tongbixiahua 70%，yejixiahuazhuyaoxidongnanyayiqingdaozhigongying duanquejiyataidiquzengsufanghuanyingxiang。fenpinlei：xieleishi Adidas diyidapinlei，erfuzhuang、peishijizhuangbeiyingshouzengsugenggao。2021 nian xielei/fuzhuang/peishijizhuangbeileiyingshou 113/87/12 yiouyuan，tongbizengsu 12%/19%/20%，gongxianyingshou zhanbi 53%/41%/6%。fendiqu：oumeidiquyingshouzengchangqiangjin，yataidiqujingeweishuzengchang。2021 nian，gongsizai EMEA/ beimei/nanmeidiquyingshou 78/51/15 yiouyuan，tongbizengsu 23%/13%/40%，gongxianyingshouzhanbi 36%/24%/7%。dazhonghua/yataidiqu（chudazhonghuaqu）yingshou 46/22 yiouyuan，tongbizengsu 6%/5%， gongxianyingshouzhanbi 22%/10%。2.3 Puma：quanqiugequxiaoshouqisheng，yingshoushoupo 60 yiouyuanyejiqiangshifusu，yingshouguimochuanglishixingao。1）2021 nian，gongsishixianyingshou 68.1 yiouyuan（yue herenminbi 474 yiyuan），tongbizengchang 30%，yingyelirun 5.6 yiouyuan（yueherenminbi 39 yiyuan），tong bizengchang 166%，maolilv 47.9%，tongbitisheng 0.9pct，jinglilv 4.5%，tongbitisheng 3.0pct。2） 2021Q4，gongsishixianyingshou 17.7 yiouyuan（yueherenminbi 123 yiyuan），tongbizengchang 16%，yingyeli run 0.7 yiouyuan（yueherenminbi 4.9 yiyuan），tongbizengchang 2.7%。fenqudao：pifaqudaozhanzhudao，zengsugaoyu DTC qudao。2021 niangongsipifa/DTC qudaoyingshou 51/17 yiouyuan，tongbizengsu 33%/21%，gongxianyingshouzhanbi 75%/25%。fenpinlei：suoyoupinleiyingshoujunshuangweishuzengchang，qizhongxieleiweidiyidapinlei。 2021 nianxielei/fuzhuang/ peishileiyingshou 32/25/11 yiouyuan，tongbizengsu 34%/28%/26% ， gong xian ying shou zhan bi47%/37%/17%。2021 nian Puma tuichupaoxiexinpinxilie，dazai NITRO danqihuanzhenkejizhongdi， daidongxieleishourugaozengchang。fendiqu：quanqiugediquxiaoshoujunqudegaozengchang。2021 nian，Puma zaimeizhou/EMEA/yataidiquying shou 26/25/16 yiouyuan，tongbizengsu 50%/32%/31%，gongxianyingshouzhanbi 39%/37%/24%。2.4 VF：meizhoudiquyingshougongxiangao，yundongpinleikuaisuzengchangyingshouhuifuxiangduihuanman，lirunyichaoyiqingqianshuiping。1）2021 nian，gongsishixianyingshou 116 yimeiyuan （yueherenminbi 731 yiyuan），tongbizengchang 43%，yingyelirunwei 16 yimeiyuan（yueherenminbi 101 yi yuan），tongbizengchangjin 12 bei，maolilv 54.6%，jinglilv 12.0%。xiangjiaoyu 2019 nian，2021 nianying shourengxiahua 5.4%，yingyelirunzezengchang 5.2%。2）2021Q4（FY22Q3），gongsishixianyingshou 36 yi meiyuan（yueherenminbi 227 yiyuan），tongbizengchang 22%，yingyelirun 6.8 yimeiyuan（yueherenminbi 43 yi yuan），tongbizengchang 65%。fenpinpai：sidapinpaiyingshouqizhang，hejizhanbida 87%。2021 nian 10-12 yue（FY22Q3）， Vans/The North Face/Timberland/Dickies yingshou 10.6/12.4/5.9/2.1 yimeiyuan，tongbizengsu 8%/28%/11%/4%，gongxianyingshouzhanbi 30%/34%/16%/7%。fenpinlei：yundongpinleizengsulingpao，gongxianyingshouzhanbitisheng。2021 nian，huwai/yundong/gongzhuangpinleiying shou 51.1/53.7/11.2 yimeiyuan，tongbizengsu 31%/37%/377%，gongxianyingshouzhanbi 44%/46%/10%。 yundongpinleigaozengchang，zhuyaodeyiyu 2020 niandishougouzhimingjietouchaopai Supreme，gongxianliaoshouruzengliang。fenqudao：pifahe DTC qudaoxiangduijunheng，gequdaozengsujunchao 30%。2021 nian，pifa/DTC/ texujingyingqudaoyingshouzengsu 44%/42%/31%，gongxianyingshouzhanbi 53%/46.5%/0.5%。fendiqu：meizhoudiquzengchangshitouqiangjin，yataiquxiangduipiruan。2021 nian 10-12 yue，meiguo/ouzhou/ ya tai / mei zhou （ chu mei guo wai ） di qu ying shou zeng su 24%/26%/5%/27% ， gong xian ying shou zhan bi 54%/28%/13%/5%，qizhongmeizhoudiqugongxianyingshouhejizhanbida 59%。2.5 Lululemon：nvziyundonggaojingqi，quanqiushichangtuozhanzhengdangshiyingshou、lirunjundafuzengchang，yejibiaoxianliangyan。1）2020/11-2021/10，gongsishixianyingshou 59 yimeiyuan（yueherenminbi 372 yiyuan），tongbizengchang 44%，yingyelirun 12 yimeiyuan（yueherenminbi 76 yiyuan），tongbizengchang 54%，maolilv 57.8%，tongbitisheng 2.2pct，jinglilv 14.9%，tongbitisheng 1.2pct。2）2021/8-2021/10，gongsishixianyingshou 15 yimeiyuan（yueherenminbi 95 yiyuan），tongbi zengchang 30%，yingyelirun 2.6 yimeiyuan（yueherenminbi 16 yiyuan），tongbitisheng 26%。fenpinlei：nvzhuangweizhu，nanzhuangpinleigaozengsushixiankequntuokuan。2020/11-2021/10，nvzhuang/nanzhuang/ qitapinleiyingshou 39.3/13.7/5.5 yimeiyuan，tongbizengsu 38%/54%/75%，zhanbi 67%/24%/9%。fenqudao：ziyingmendianyuxianshangqudaoquanmianzengchang。2020/11-2021/10，ziyingmendian/DTC qudao （zhuyaoweixianshang）yingshou 25.4/26.3 yimeiyuan，tongbizengsu 34%/42%，gongxianyingshouzhanbi 43%/45%。 qitaqudaoyingshouzengchang 108%zhi 6.9 yimeiyuan，xi 2020 nianshougoujujiajianshengongsi Mirror gongxianshouru。fendiqu：dangqianbeimeidiquweizhuzhendi，quanqiushichangtuozhanjinxingzhong。2020/11-2021/10，meiguo/ jianada/qitadiquyingshou 41.0/8.7/8.8 yimeiyuan，tongbizengsu 43%/34%/58%，gongxianyingshouzhanbi 70%/15%/15%。beimeidiquyingshouzhanbida 85%，qitadiquyingshouzhanbitisheng 1.4pct zhi 15%，quan qiutuozhanshitouqiangjin。2.6 Deckers：qixia HOKA pinpaiqudong，fazhanshitouyouweiqiangjinqixia HOKA pinpaiqudong，fazhanshitouyouweiqiangjin。1）2021 nian，gongsishixianyingshou 30 yimeiyuan （yueherenminbi 189 yiyuan），tongbizengchang 26%，yingyelirun 5.4 yimeiyuan（yueherenminbi 34 yiyuan）， tongbizengchang 15%，maolilvwei 52.0%，tongbiluejiang 1.8pct，jinglilvwei 14.0%，tongbiluejiang 1.5pct。 xiangjiaoyu 2019 nian，2021 nianyingshoutongbizengchang 38%，yingyeliruntongbizengchang 52%，yejiquanmianchaoyiqing qianshuiping。2）2021 nian 10-12 yue（FY22Q3），gongsishixianyingshou 12 yimeiyuan（yueherenminbi 76 yiyuan），tongbizengchang 10%，yingyelirun 2.9 yimeiyuan（yueherenminbi 18 yiyuan），tongbixiahua 11%。fenpinpai：qixiagaoduanpaoxiepinpai HOKA zengchangqiangjin。2021 nian，Deckers qixialiangdazhulipinpai UGG/HOKA yingshou fenbie wei 19.1/7.9 yimeiyuan，tong bizengsu 18%/59%，gongxian yingshouzhanbi 64%/26%；Teva/Sanuk/qitapinpaiyingshouzengsu 22%/0.7%/1.4%。fenqudao：pifaqudaoweizhu，zengchangxunmeng。2021 nian，pifa/DTC qudaoyingshou 18.1/11.6 yimeiyuan， tongbizengsu 31%/19%，gongxianyingshouzhanbi 61%/39%，pifaqudaoyingshouzhanbihezengsujunjiaogao。fendiqu：meiguoshizhuyaoxiaoshouquyu，daidongquanqiushichangzengchang。2021 nian Deckers zaimeiguo/qitadi quyingshou 20.3/9.5 yimeiyuan，tongbizengsu 26%/27%，gongxianyingshouzhanbi 68%/32%。（baogaolaiyuan：weilaizhiku）3. guoneiyundongfushilongtou 2021 nianyejigenzong3.1 lining：zhuanyeshuxingtizhenpinpaishineng，guochaoyinlingchudashishangquanceng2021 nianshou H&M dizhixinjiangmianhuashijiancuihuayejidafuzengchang。2016-2020 nian，gongsiyingshoucong 80.2 yiyuanzengchangzhi 144.6 yiyuan，CAGR da 15.9%，guimujingliruncong 7.0 yiyuanzengchangzhi 17 yiyuan， CAGR da 24.8%。2021 nianzaiyiqinghuanheji H&M dizhixinjiangmianhuashijiancuihuaxia，yingshoutongbizengchang 56.1%zhi 225.7 yiyuan，guimujingliruntongbigaozeng 136.2%zhi 40.1 yiyuan。jujiaozhupinpai，duoxilie、duopinleifazhan。liningpinpaichengrenyundongzhuangweigongsiyewujibenpan，zaiciji chushang，2017 niantuichulining YOUNG xilie。2018 nianchuangli“zhongguolining”，yinlingguochaoxinshishang。 2021 nian 11 yuetuichugaoduanyundongshishangpinpailining 1990，yiquanxinpinpaituokuanchanpinbianjie。tongshi，gongsi chiyoubingpangqiupinpaihongshuangxi 47.5%deguquan，yundongqicaipinpaikaisheng 100%deguquan、huwaixiuxianpinpaiai gao 50%deguquanhezuozuowudaofuzhuangpinpai Danskin10%deguquan，duopinleixietongfazhan。weiraowudahexinpinlei，chanpinyixiefuweizhu。gongsiweiraozhuanyeyundongheshishangyundongxie，guancheduopinlei fazhanzhanlue，goujianliaoyiyundongxie、yundongfuweizhu，peishileiweifudeyewujiegou。congshourukoujinglaikan， 2021 nianfuzhuangzhanbi 52%，qiejinnianlaichengshangshengqushi，xieleizhanbi 42%，qixiezhanbiwendingzai 5-6%。yinglinenglibuduanzengqiang，feiyonglvchixugaishan。gongsiyinglinenglichixutisheng，2016-2020 nianmaoli lvjibenbaochizai 45%-50%，jinglilvwenbutishengzhi 10%yishang，2021 nianmaolilvdafutigaozhi 53%， jinglilvtishengzhi 18%。2011 niankaishi，gongsidaguimokaituozhiyingdian，jiaogaodepinpaixuanchuantourushigongsi feiyonglvdafutisheng，guanlifeiyonglvhexiaoshoufeiyonglvfenbieyu 2012 nian、2013 niandadaogaodian，cihougong sihelikongzhishichangtuiguangdengkaizhi，2021 nianxiaoshoufeiyonglvheguanlifeiyonglvfenbiewei 27.2%he 4.9%。jingxiaorengweizhuyaoqudao，dianshangqudaozengchangxianzhu。jingxiaoweigongsizhuyaoxiaoshouqudao，danzhanbiyou 2016 niande 51%xiajiangzhi 2021 niande 48%；zhiyingzhanbisuojianqushimingxian，you 2016 niande 32%xiajiangzhi 2021 de 22%；dianshangyewuyingshouzhanbichixutisheng，2021 nianzhanbishangshengzhi 28.4%。mendianjiegouchixuyouhua，xianxiatuodiankongjianguangkuo。jinniangongsiyiyouhuaqudaojiegouhexiaolvweihexin，chi xutuidongqijiandiandenggaoxiaodadianluodi，jiasuchulikuisun、dixiaoheweixingmianjidianpu，zengqiangshichangfugaizhiliang， mendianshuliangyou 2019 niande 7550 jiajingjianwei 2021 de 7137 jia（jingxiao：4770 jia；zhiying：1165 jia；lining Young：1202 jia），duibianta 12096 jiademendianguimorengyoufanbeikongjian，weilaijiangzai mendianjiegouyouhuadejichushangchixutuodian。3.2 antatiyu：duopinpaidakaixiangshangkongjian，DTC chengweizengchangxinyinqingyejiwenjianzengchang，DTC gaigezhuanxingchengxiaoxianzhu。gongsizi 2013 nianqidong“yilingshouweidaoxiang”zhanlue zhuanxingyilai，yejishixiangaosuzengchang，2016-2021 niangongsiyingyeshouruyou 133 yiyuanzengchangzhi 493 yiyuan， CAGR wei 29.9%；guimujinglirunyou 24 yiyuanzengchangzhi 77 yiyuan，CAGR wei 26.5%。2021 nianshouru tongbizengchang 38.9%，guimujingliruntongbizengchang 49.6%，zhuyaoshouyiyuyiqingguohouzhongduanxiaofeifusu，yiji gongsi DTC moshigaigechengxiaoxianzhu。antazhupinpaizhanbichao 5 cheng。shouyiyuyiqinghuanheji H&M dizhixinjiangmianhuashijiancuihua，2021 nian antapinpaishourutongbizengchang 52%，FILA pinpaitongbizengchang 25%，qitapinpaitongbigaozeng 51%。2021 nianantapinpai、FILA pinpai、qitapinpaishouruzhanbifenbieyuewei 49%、44%、7%，xiangjiaoyu 2018 nian， FILA pinpaiyingshouzhanbitisheng 9pct，muqianyichengweigongsihexinpinpai。fuzhuangweidiyidapinlei，xieleiyingshougongxianzhubutisheng。fuzhuangweigongsidiyidapinlei，shourugongxianyue 6 cheng，danshouruzhanbizhengtichengxiajiangqushi，xieleiyingshouzhanbichixutisheng，peishibilibaochiwending。2021 nian xielei/fuzhuang/peishizhanbifenbiewei 39%/58%/3% 。sandapinpaijuzhengoujianduoyuanchengchangquxian，xinshinianjihuayinlinggaozhiliangfazhan。1）yiantazhupinpaizhu daodezhuanyeyundongqun：jixuweichi“yinglingjihua”deliushuimubiaobubian。2）yi FILA zhudaodeshishangyundongqun： chanpinshanghuijixuzengqiangshibiedu，yukeyanjigouhezuo，jianggengduozhuanlijishuyunyongzaichanpinzhong。xianxiadianputong guochanpindefenleidingjia，dazaogaoyijiachanpin，tongshijianchikaihaodian、kaidadian，tuidongdianxiaojixuzengchang。3） disangte、kelongtiyudenghuwaiyundongqun：xinpinpaizhongduanqiyujijixuyigaoshuangweishukuaisuchengchang。antayinglinenglixianzhutisheng。maolilvyou 2016 niande 49%xianzhutishengzhi 2021 niande 62%， 2021 nianxiaoshoujinglilvwei 17%，huifuzhiyiqingqianshuiping。2021 nianxiaoshoufeiyonglvshouantapinpaipifazhuan DTC moshi、pinpaituiguanglidujiadadeyingxiang，tongbishangsheng 5.7pct zhi 36%，guanlifeiyonglvtongbixiajiang 0.1pct zhi 5.9%，qijianfeiyonglvyousuozengchang。xianshangqudaochixufali，DTC jinzhanshunli。gongsixianshangqudaochixufali，xianshangqudaozhanbiyou 2016 niande 12%chixutishengzhi 2021 niande 29%。2021 nian，gongsijianliqiwanzhengdezhiyingzuzhimoshi、lingshou yewuliuchengjizhongduanrenhuochanggexiangyunyingbiaozhun，antazhupinpai DTC shouruda 85.5 yiyuan，zhanzhupinpaishouru de 35.6%，yichengweizuizhuyaodeshourulaiyuan；dianzishangwubiaoxianliangyan，shouruzengchang 61.6%dadao 82.2 yi yuan，zhanbi 34.2%，chuantongpifayewuzhanbixiajiangmingxian，you 2020 niande 58.4%xiajiangwei 30.1%。dianpushuliangyousuosuojian，jingyingxiaolvchixugaishan。gongsimendianshuliangyu 2019 niandadaofengzhi 12788 jia， 2021 nianshouyiqingjiqudaozhuanxingdeyingxiang，mendianshuliangtongbixiajiang 3.8%zhi 11791 jia。gongsizhendui dixiaomendianjinxingbidiantaihuanchuli，antapinpai/FILA/DESCENTE/KOLON SPORT mendianshuliangfenbiewei 9403/2054/182/152 jia，gongsiyijianliwanzhengde DTC moshi、lingshouliuchengjiyunyingbiaozhun，pinpaijingyingxiao lvdedaochixugaishan。3.3 tebuguoji：shengengzhuanyepaoxielingyu，xifenshichangzhanlingyonghuxinzhi2021 nianshourutupobaiyi，lirundafuzengchang。2021 niangongsiyingshou 100.1 yiyuan，tongbizengchang 22.5%，jiao 2017 niande 51.1 yiyuanshixianfanbei，zhuyaodeyiyu 2021 nianyiqingxingshihuanhe、H&M di zhixinjiangmianhuashijiancuihuajigongsi XDNA guochaoxinpindaidong，guimujinglirun 9.1 yiyuan，tongbizengchang 77.1%，zhuyaodeyiyuzhekougaishandailaidemaolilvtishengjifeiyongyouhua。2021 niangongsifabuquanxinde” wuwu“jihua，mubiaodao 2025 niantebuzhupinpaideshouruda 200 yiyuan，sigexinpinpaideshouruda 40 yi yuan，zhubudazaoquanqiulingxiandetiyuyongpinpinpaiqiye。yinglinenglimingxiantisheng，feiyonglvguankongyouxiao。2021 nianyiqinggaishantuidongzhekoulvtishengyijixinpinpai dianshanghezhiyingzhanbitisheng，maolilvtishengzhi 41.7%，jinglilvhuifuzhi 9.1%。muqianxinpinpaishangzaikuisun， weilaisuizhuoxinpinpaiburuzhenggui，yinglinenglihuijinyibutisheng。2021 nianxiaoshoufeiyonglv 18.9%，tongbiti gao 0.1pct，guanlifeiyonglv 11.9%，tongbijiangdi 1pct。zhupinpaishouruzhanbijin 9 cheng，xieleichanpinweizhuyaopinlei。2021 niantebuzhupinpaixiaoshoushouru 88 yi yuan，tongbizengchang 24.5%，zhanjituanxiaoshoushourude 88.3%；zhuanyeyundong（suokangni、maile）zaisuokangnide daidongxiashourudafuzengchang 180%，dadao 2 yiyuan，zhanzongshourude 2%；shishangyundong（gaishiweihepalading） yinhaiwaiyiqingyingxianggongyinglian，shouruxiaoshouqingweixiadie 2.8%zhi 9.7 yi，zhanzongshourude 9.7%。congpinleikan， 2021 nianxieleishouruzhanbi 59.2%，tongbixiahua 2.6pct；fuzhuangshouruzhanbi 38.8%，tongbizengchang 2.6pct。qudaohuifujingkaidian，yuji 22 nianjixuwenbukuozhang。dazhongyundongfangmian，tebuzhupinpaizonggongyou 6151 jiamendian，tongbi 2020 nianjingkailiao 130 jiadian，yujizai 2022 nianjianghuizaijingkai 200~300 jiadedian。 shishangyundongfangmian，gongyou 44 jiagaishiweihe 57 jiapaladingdezhiyingdian，gaishiweidezhiyingdianzhuyaozaizhongguoxiang gang、zhongguotaiwan，erpaladingzhuyaodezhiyingdianfenbuzaizhongguodalu、zhongguotaiwanhezhongguoxianggang。zhuanyeyundong fangmian，suokangnidezhiyingdianyou 44 jia，maileyou 6 jia，yuji 2022 nianzhuanyeyundonghuizaiyierxianchengshixin kai 10~20 jiadian，zhuyaoshisuokangnizhiyingdian。3.4 taobo：shenduhezuoyundonglongtoupinpai，dizaolingshoushangjutoukaweiyundongxiefuyouzhisaidao，diyufengxiannenglituxian。1）yingyeshourufangmian，FY2017 -FY2021 qijian，gongsishouruguimoyou 217 yiyuanzengzhi 360 yiyuan，nianfuhezengchanglvda 13.5%。2021 cainian，gong siyingyeshouru 360 yiyuan，tongbizengchang 6.9%。shouyiqingyingxiang，2022H1 shouru 156 yiyuan，tongbixiahua 1.2%。2）guimujinglirunfangmian，FY2017-FY2021，gongsiguimujinglirunyou 12.8 yiyuanzengzhi 27.7 yi yuan，nianfuhezengchanglvda 21.3%。2021 cainian，gongsiguimujinglirun 27.7 yiyuan，tongbizengchang 31.3%。 2022H1 guimujinglirun 14.3 yiyuan，tongbizengchang 9.3%。pinpaijuzhenfengfu，yichengweizhongguozuidayundongxiefulingshoushang。gongsixianyu Nike、Adidas、Puma dengzhuyaoguojiyundongpinpaihezuo，tongguotigongyundongfuwu、zubantiyuhuodong、dajianyundongshejiaofenxiangpingtai， jianliyigedaxingdeyixiaofeizheweihexindeyundonglingshoujifuwupingtai。jingguo 20 duonianfazhan，gongsiyichengwei zhongguozuidadeyundongxiefulingshoushang。yinglinengligaishan，feiyonglvbaochiwending。1）lirunlvshang，mendianjiegouyouhuatishenggongsiyinglinengli， maolilvcong FY2018 de 41.6%xiajiang 0.8pct zhi FY2021 de 40.8%，jinglilvcong FY2018 de 5.4%shangsheng 2.3pct zhi FY2021 de 7.7%。2022H1 maolilvwei 44.5%，tongbishangsheng 2.9pct，jinglilvwei 9.2%，tongbishangsheng 0.9pct。2）feiyonglvshang，xiaoshoufeiyonglvcong FY2018 de 27.6%xiajiang 0.8pct zhi FY2021 de 26.8%，guanlifeiyonglvcong FY2018 de 5.8%xiajiang 2.3pct zhi FY2021 de 3.5%。 2022H1 xiaoshoufeiyonglvtongbishangsheng 2.5pct zhi 29.2%，guanlifeiyonglvtongbishangsheng 0.3pct zhi 4.1%。 feiyonglvzongtibaochiwending。qudaoduan，zhiyingqudaoshourugongxianchao 8 cheng。2021 cainian，gongsizhiyingqudaoshixianshouru 307.3 yiyuan， zhanzongshourude 85.3%。2022H1 zhiyingqudaoshixianshouru 127 yiyuan，zhanzongshourude 81.6%。pifaye wushouruzhanbizhunianxiaofutisheng，2021 cainianshouruzhanbiwei 13.8%，zengchang 1.3pct。pinpaiduan，zhulipinpaigongxianjuedabufenshouru。gongsizhulihezuopinpaibaokuo Nike、 Adidas，qita hezuopinpaibaokuo Puma、Converse、Timberland、The North Face、Asics deng 2021 cainian gongsizhulipinpaishixianshouru 314 yiyuan，tongbizengchang 6.6%，zhanzongshourude 87.3%。2022H1 gongsizhu lipinpaishixianshouru 135 yiyuan，zhanzongshouru 86.8%，toubuxiaoyingmingxian。4. xiayoujingqideshangyouyinzheng，zhizaoshangdingdanxuqiuwangshengyundongchanyelianzhuanyefengongmingxian，yixingcheng“qiangshipinpai+daxingzhizao+youzhigongying”dechangqiwendingguan xi，cuchengduoyinggeju。zaichangqifazhanzhong，yundongpinpaishangzishenzhubuzhuanxiangjujiaopinpaijiazhidesuzao、yingxiao jichanpinsheji，xiangshangyouweituozhuanyezhizaoshangjinxingchanpinkaifayushengchan，zhizaofenli、gongyinglianjingjianqushixian zhu，congeryunyuchuyipiyouxiudechanyelianfuwushang。qizhong，zhongguozhizaolongtoupingjiejiechudequanqiuyunyingnengli， shendubangdingyouzhipinpaikehu，fengengyundongchanyeliangaojingqidu，chengweixingwenzhiyuandeyinxingguanjun。1）shenzhouguoji：quanqiuzuijuguimodezongxiangyitihuazhenzhizhizaoshang，jingdaiyiqingfumianyingxiangxiaosan。gong sishendubangdingyouzhikehu，qiansidahexinkehu Nike、Adidas、Uniqlo、Puma hejiyewuzhanbichao 80%，2021 nianxintuozhan Lululemon denggaochengchangpinpaikehu。gongsizi 2005 niandenglugangjiaosuoyilai， yingshouzengchangchao 8 bei，zhi 2020 niandadao 231 yiyuan，jinglirunzengchangchao 13 bei，zhi 2020 niandadao 51 yiyuan。2021 nianshouyiqing、chengbenyalidengyinsuyingxiang，gongsiyugaojinglirun 31-35 yiyuan，tongbixiahua 31-39%。yejizanshichengya，danxingyediweinanyihandong。muqian，gongsiqianqishouyingxiangdeguoneiwaichannengyi quanmianhuifu，yijinrumanchangangongzhuangtai，2022 nianyejiyouwangkuaisuhuisheng。2）hualijituan：quanqiudierdayundongxiezhizaoshang，yejigaozengyinzhengchanxiaoliangwang。gongsiqianwudakehu wei Nike、Deckers、VF、Puma、UA，hejigongxianyingshouzhanbida 90%yishang。yifangmian，zhulike huzhongduanxiaoshouchuse，daidongdingdanzengchang。genju Nike、Deckers gongsizuixincaibao，21 nian Nike pinpai yundongxiexiaoshouetongbizengchangyue 20%，HOKA pinpaixiaoshouetongbidazeng 59%。zhongduanwangshengchuandaozhizhizao duandingdanzengchang，yujihualilaizigailiangdakehudeyewushourujunyougaozengchang。lingyifangmian，xinkehudingdanyi liangchanchuhuo，xingchengxinzengchangdian。canzhao UA hezuojingyan，3 nianshijiandingdanliangyidashangqianwanshuang，weilai Asics、On Running、New Balance dengxinkehudingdanyouwangkuaisuqiliang，qudongshouruduanchixuzengchang。 genjuyejikuaibao，gongsiyuji 21 nianyingshou 175 yiyuan，tongbizengchang 25%，guimujinglirun 27.7 yiyuan， tongbizengchang 47%，xiayoudingdanxuqiuwangsheng，tuijinduodijijikuochan，weilaigaozengchangjubeiquedingxing。3）weizhenni：quanqiulingxiandetieshenfushizhizaoshang，gongnengxingyundongneiyiyewuqianjingguangkuo。gongsicaiqu IDM yewumoshi，pingjiemojuzhizuo、moyachengxing、wufengtiehesandahexinjishu，zaiquanqiutieshenneiyiyugongnengxingyundonglingyuchixubaochilingxiandiwei。dangqian，gongsichuliaoyuanyouneiyihexinkehu VS&Co、Uniqlo、 PVH zhiwai，xianhoutuozhan UA、Nike、Allbirds dengyundongkehu，shouyiyugongnengxingyundongneiyixingyekuoda， 21Q1-3 gongsishixianyingshou 41 yiyuan，tongbizengchang 62%，jinglirun 2.5 yiyuan，tongbizengchangjin 9 bei。4）shengtaijituan：quanqiulingxiande“mianliao+chengyi”zhizaoshang，xieshouguohuodakaichengchangkongjian。gongsisuo zhiqijia、zhenzhizhuangda，yi Ralph Lauren、Lacoste dengguojiqingshedapaiweihezuoweibiaogan，zhubutuo zhananta、liningdengguohuopinpaikehu，dangqianyichengwei FILA zhenzhimianliaoweiyibaijinjigongyingshang。2020- 2021 nianyiqingyingxiangxuqiu、chengbenyazhiyinglichuyudidian，21Q1-3 yingshoutongbixiaofuhuisheng 2%zhi 36 yi yuan，koufeiguimujingliruntongbixiahua 22%zhi 1.3 yiyuan。suizhuoguoneihenanzhoukoujidizhubutouchan，anta、 liningdengneixiaokehuhezuoliangyouwangkuoda，jinrugaochengchangjieduan。5. touzifenxitongguoshangshuquanqiuyundongfushipinpai 2021 nianshujutezheng，kededaoyixiajielun：1）2021 guojiyundongpinpaiyejipubianxingao，danjishutaishengdaozhijinqizengsuhuiluo。2021 zirannian Nike、Puma、Lululemon、Deckers yingshou、lirunjundachao 2019 nianyiqingqianshuiping，er Adidas、 VF yejishouyiqingyingxiangchengdujiaoda，xiaoshouejiao 2019 nianshangyougeweishudexiahuaquekou。suizhuoqianyiniantongqi jishuzhubutaigao，gegongsi 2021 nianzhujizengsuquyuwentai，2021 nian 9-11 yue Nike yingshouzengsu 1%， jiao 6-8 yue 16%、3-5 yue 96%yikuaisuhuiluo。2）zhuanyeyundongxifensaidaozengchanggengweiqiangjin，yunyuchumingxingjixinruiyundongpinpai。nvzizuozuo、yueye paobudenggaochengchangxifensaidaozhong，xinruipinpaicongzhuanyejujiaodaopoquanwaiyan，shixiankuaisuzhuangda。Lululemon chuangliyu 1998 nian，qichuweiraozuozuodazaoduogongnenggaokejiyundongzhuangbei，kuaisuzhanlingnvziyundongaihaozhexin zhi；Deckers qixia HOKA pinpaichuangliyu 2009 nian，dingweiguojigaoxingnengpaoxiepinpai，zhudachaohouhuanzhen zhongdicailiao，shiyongyueyejipaobuchangjing，yizaibeimeishichanghuodechenggong。Lululemon、HOKA pinpaiyingshou guoqu 2 nianlianxuzengchang，2021 nianfenbieshixian 44%、59%gaozengsu。3）yundongxieshitoubupinpaishangzuihexinyewu，yingshougongxianzhanbijiaofuzhuangyewugenggao。yifangmian，yundong xiejianjugongnengyushishangshuxing，jinnianlaishichangguimozengchangsudugaoyuyundongfuzhuang。zaiquanqiuxielvlingshoushichangfen eqianshidagongsizhong，you 8 xishiyundongpinpaigongsi，jingzhengyoushiyouweixianzhu。lingyifangmian，2021 zirannian Nike/Adidas/Puma yundongxieyewushourugaoda 290 yimeiyuan/113 yiouyuan/32 yiouyuan，yingshougongxian zhanbigaoda 66%/53%/47%，junweiqixiadiyidayewupinlei。4）guojipinpaizaidazhonghuaquzengchangruoyuoumeidiqu，mianlinguohuopinpaiqiangyoulijingzheng。2021 zirannian Nike/Adidas zai EMEA diquyingshouzengsu 22%/23%，zaibeimeidiquyingshouzengsu 27%/13%，xiangjiao zhixia，zaidazhonghuaquyingshouzengsu 11%/6%，xiangduiruoyuoumeishichang。zaizhongguoyundongfushilingshoushichangzhong， 2021 nian Nike、Adidas shichangfenezaiguoqushinianweidushoucichuxianxiahua，erguohuopinpaiqiangshizuoqi。 antashichangfenetisheng 1.0pct zhi 16.2%，shouchao Adidas weijuzhongguoshichangdierdayundongfushigongsi，li ningshichangfenetisheng 1.4pct zhi 8.2%，shangshengsuduzuikuai。5）DTC zhuanxingjinchengjiasu，xianshangyuxianxiazhiyingchengweixiajieduanqudaofazhanzhongdian。Lululemon dengxin ruipinpaizaichuanglichuqijiuyouxianfazhanquanzhiyingqudao，er Nike、Adidas、Puma denglaopaiyundonglongtouguo qujingxiaoqudaozhanbigao，danjinnianlaijiasugenjin DTC（zhidaxiaofeizhe）zhanluezhuanxing。2021 nian Nike de DTC qudaozhanbitisheng 2.4pct zhi 40.4%，gongxianzhanbichixutisheng；Adidas de DTC qudaozhanbi 38%， jihuazhi 2025 niantishengzhi 50%。touzifenxiyijian：houyiqingshidai，jiankangshenghuoyishitisheng，jiachiquanqiuyundonglingshoushichanggaojingqidu， daibiaoxingyundongpinpaiyejipubianxingao，bingzaixifensaidao、chanpinpinlei、quyushichang、xiaoshouqudaodengweiduti xianchugengjujiegouxingdezengchangtezheng。（benwenjingongcankao，budaibiaowomenderenhetouzijianyi。ruxushiyongxiangguanxinxi，qingcanyuebaogaoyuanwen。）jingxuanbaogaolaiyuan：【weilaizhiku】。weilaizhiku - guanfangwangzhanyuanchuang2024-05-04 18:14·duzhe
我(奥辞)也(驰别)是(厂丑颈)突(罢耻)然(搁补苍)觉(闯耻别)悟(奥耻)了(尝颈补辞)，对(顿耻颈)比(叠颈)后(贬辞耻)，再(窜补颈)也(驰别)不(叠耻)买(惭补颈)小(齿颈补辞)包(叠补辞)纸(窜丑颈)了(尝颈补辞)，直(窜丑颈)接(闯颈别)用(驰辞苍驳)这(窜丑别)种(窜丑辞苍驳)口(碍辞耻)香(齿颈补苍驳)糖(罢补苍驳)盒(贬别)子(窜颈)平(笔颈苍驳)替(罢颈)。
第一次相遇，帅气的梁朝伟在曾华倩心里留了个好印象。高温“连续剧”开始了Angelababy成立明星造梦工厂 正式亮相! - 四川音乐学院国|明星...
一起来看一下吧