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饿了么收购百度外卖今日揭晓 外卖的下半场对决开始了2017-08-24 07:43·第一财经饿了么收购百度外卖的靴子即将落地。据接近交易的百度相关人士透露,饿了么将于今天正式对外宣布收购百度外卖。百度外卖的估值在5-8亿美元。交易完成后,百度外卖将获得一部分现金和饿了么的股份。在此之前,第一财经曾独家报道,饿了么最快将在本周宣布收购百度外卖,并且上述交易完成后,百度外卖将独立运营一年左右。值得一提的是,作为这一年多来数次被传出售的标的,百度外卖与饿了么的谈判已经有一段时间。据悉,饿了么创始人兼CEO张旭豪在今年6月前后曾带团队前往北京谈判。据TrustData在2017年5月发布的报告,在外卖领域,美团外卖、饿了么、百度外卖分别以1.23%、0.97%和0.20%的月度覆盖率居行业前三。饿了么正式将百度外卖收入囊中,意味着如今的外卖市场只剩下美团和饿了么这两个重要的参与者。但由于阿里在饿了么拥有更多的话语权,外卖市场上美团和饿了么的最终排位赛也被业内解读为美团与阿里的对决。此前2015年阿里投资饿了么12.5亿美元,占股约27.7%,是饿了么第一大股东。2017年5月,据彭博社消息,阿里又向饿了么投资至少10亿美元。而这笔资金也被视为阿里为饿了么收购百度外卖提供了“粮草”。饿了么即将公布收购百度外卖的消息传播开来之后,有报道称美团已经成立了作战小组来应对和阿里对决。虽然美团点评方面随后向第一财经记者表示上述作战小组的消息并不属实,但对于阿里在外卖市场的虎视眈眈,美团的压力并不小。事实上,美团和阿里两家此前已经有过不少摩擦。阿里去年打折出售美团老股份的消息曾给美团点评带来新的资金压力,这对于融资已经进行到G轮,很难再找到大的投资机构入场的美团点评而言并不是一个好的消息。对此,王兴在谈起此事还点名称阿里此举是在干扰美团融资,“或许是为了将来能继续给我们制造点麻烦”。第一财经记者发现,目前饿了么APP中“发现”入口增加的“精选好货”板块,里面的产物不少都是淘宝、天猫的产物链接。8月1日,口碑发布公告,外卖业务并入饿了么,8月31日完成切换。不仅如此,如今重启了口碑和入股了饿了么的阿里日前还在继续积极布局本地生活服务市场。去年,蚂蚁金服和春华资本分别出资5000万美元和4.1亿美元,入股百胜中国。去年下半年,美团点评公司CEO王兴在谈到当前市场状态时开始频频使用“下半场”,认为团购商战在美团点评合并后已基本结束,外卖竞争依然激烈,但将在6~12个月内结束。而王兴的依据有两点:一是互联网人口红利期结束,市场基本被瓜分完毕;二是市场玩家已经初具规模,到了为客户、消费者和投资人真正创造价值的时候。只不过,即使已经进入下半场,如今市场依然是一场拉锯战。然而,即使王兴认为依赖补贴、地推和融资烧钱的模式已经随着上半场而结束,但是在外卖市场,由于饿了么的存在,商家们依然拥有选择权。对此,电商战略分析师李成东的观点是,阿里巴巴重新杀入餐饮,做的是支付而不是餐饮,目的是防范美团做支付冲击蚂蚁金服。“早在半年前美团合并大众点评后,O2O餐饮服务市场格局就已确立。不管阿里怎么做,打的是阻击战,不是围剿战。”而CIC灼识咨询执行董事朱悦告诉第一财经记者,现在各大平台的补贴力度相较于竞争初期,已经稳定许多,整体市场格局也逐步形成。可以预见到,未来市场份额主要的争夺热点将会是在商户资源和服务质量的竞争上。各种“专送品牌”概念的引入,以及配送速度、范围上的改善,将会决定用户对于平台的选择,而掌握了用户群,才是对于市场真正的掌控。“未来一到两年内,无论是美团或是饿了么,都将会开始对于竞争对手的整合策略,届时,预计将可能形成如今滴滴对于网约车市场这样一家对于外卖市场有着绝对统治力的公司出现。”朱悦补充道。

2024年12月22日,通过描写农民在夏日辛勤劳作的艰辛和贫苦,表达了诗人对劳动人民的深切同情。

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cuxiaohuodong:cuxiaohuodongshicuxiaodeyizhongxingshi,tashiyoushijianxingde,shiliyongyizhonghuozheduozhongxingshicijixiaofeizhegoumaichanpindeshijianxingyouxi,caiyongzaishoumaixianchanghuozhefeishoumaixianchangdefangshi,duoyizengjiachanpindefujiazhiweihuodongdezhuyaocijifangshi。3、 renyuantuixiao:liyonggetiderenyuanjinxingyiduiyixiaoshoudefangshi,zhezhongfangshikeyiyigerendachengxiaoshou。zaiqiyedezhuanyehuaxiaoshouguochengzhongyijizaihexiaofeizhejieshoudezuijinjulishi,qiyeyehuicaiyongtuixiaodefangshicujinxiaoshoudedacheng。4、 xiaoshoucujin:xiaoshoucujindefangshihenduo,birucuxiaokeyichengzhiweixiaoshoucujin,renyuantuixiaoyekeyichengweishixiaoshoucujin。zaiyingxiaoxingweidangzhong,chanpindebaifang、shichangdeshengdonghua、guanggaoxuanchuan、qudaodezhengce,baokuoduiyewurenyuandejianglidukeyichengweixiaoshoucujinxingwei。5、 qudaozhuxiao:gumingsiyijiushibangzhuqudaochengyuanjinxingxiaoshouheyizhongxingwei。yibancaiyongdefangfashi:qiyepairenbangzhuyijihuoerjiqudaochengyuangengkuaidefenxiaochanpin,rangqudaochengyuanduichanpingengyouxinxin,congerdachenggenggaoreqingdexiaoshouzhuangtai。6、 kunbangxiaoshou:zaimaiyigechanpindeshihou,dashoulingwaiyigechanpin;huozhezaimaiyigechanpindeshihousongyigechanpin;huozhezaimaiyigechanpindeshihoubazhegechanpindexiangguanchanpinfangzaiyiqi,zuhechengyigechanpinxiliejinxingdoushoude,zhedushuyukunbangxiaoshouxingwei。7、 ranglicuxiao:shizaixiaoshouyigechanpindeguochengzhong,yidiyuyuanyoujiagexiaoshoudeyizhongxingwei。ranglicuxiaobujinfashengzaiqiyeduiqudaochengyuandejingyingyewudangzhong,huanhuifashengzaimaichang。qiyeyibanhuiliyongnianjie、danwangjidezhuanhuanjinxingchanpinderanglicuxiao。8、 guanggaojiangli:guanggaojiangliduofashengzaiqiyeduijingxiaoshangdeyingxiaoxingweidangzhong,jingxiaoshangshiqiyezaiyigequyudedaiyanren,bujinfuzezhegequyudexiaoshou,huanyaodanfuzhegequyudeshichangjianshe,suoyi, qiyehuiliyongguanggaojianglidexingweilaicujinjingxiaoshanggengduodexiaoshouchanpinhegenghaodejianshehewanshanshichang。guanggaojianglidefangfahuicaiyongduozhongfangshijinxing,liru:xiaoshouyidingdeliang,jiangliyidingjinedeguanggaofeiyong;huozhecaiyongguanggaobutiedefangfajinxing;yeyoucaiyonghuikuankouchudefangshi。9、 gongguan:gongguanxingweibushiwomentongchangyiyishangxiangxiangderenjiguanxidechuli,zaiyingxiaoxingweidangzhong,gongguanxingweifashengzaimeigejiaoluo,biru:duijingxiaoshangxuyaogongguan,duimeitixuyaogongguan;duiyewurenyuan xuyaogongguan;duixiaofeizheyexuyaogongguan;weiliaochanpindexiaoshouxuyaogongguan,weiliaopinpaidetishengyeyaogongguan;zongzhi,gongguanshiqiyerichangjingyingxingweidangzhongbukequeshaodeneirong。10、 xianchangcuxiao:xianchangcuxiaoshuodeshishoumaixianchangdecuxiaoxingwei,yibancaiyongxianchangmojiang、guajiang、maijiusongdengfangshi。er、zhongduancuxiaokongzhi1、saojie:zaitedingdequyushichangnei,weidachengchanpinquanmianpuhuodemubiao,duigaiquyuneisuoyoulingshoudiandepuhuo、zhanshihehuohuahuodong。changyongyushichangyijingchongfenxifen、goumaipinlvxiangduijiaogaodechan pinleibie。fangfashianzhaoquyuhuafenchengbutongdepian,youyewurenyuananzhaoquyudeluxianyijiayijiadejinxingbaifanghelihuo,mudeshibuloudiaoyijiadian,suoyichengzhiweisaojie。2、shengeng:genjuchanpindetedianhexiaofeizhedegoumaixiguan,duigecengcilingshouchangsuozaipuhuo、zhanshisheji、zuoyongsheji、mubiaoshejidengfangmiandezonghehengliangheshezhigongzuo,yishixianshichangshangchanpindezui jiaweizhidexiaofeizhejiechuguocheng。changyongyushichangyijingchongfenxifen、goumaipinlvgaodekuaisuliuzhuanpin。shengengdehanyishimeigecengmiandediandushedingliaobutongdezeren,yibanqingkuanghenduoxiaodianqiyeshihennanzhao gudaode,suoyi,shengengyekeyilijieweiqiyedezerenzengjia。3、cufang:xiangduishengengeryan,chanpinchangshangbuwanquanzhijiecanyulingshouxianchangdexiaoshou,duixiaoshoushangdezerenyebuhuishedinggengduo,ershizirandeliutong,fangfashijiangchanpintongguojingxiaoshang、pifashangdengfenxiaoqudaoxiaoshou,changshangyibanbuzhijiemianduilingshouxianchang。4、cuxiao:cuxiaoshizhiyunyonggezhongduanqidecijigongju,cijixiaofeizhehezhongjianshangkuaisuhe(huo)jiaodaliangdigoumaiyizhongtedingchanpinhuofuwu。cuxiaoshuyutuiguangshouduanzhongdeyizhong,changyongdecuxiaogongjufenweiyixiasanlei:xiaofeizhecuxiao、jiaoyicuxiao、xiaoshourenyuancuxiao。5、lihuo:lihuoshizhiqiyeduichanpinxiaoshouzhongduan———dianmianxiaoshoudeyizhongdudaohecujinxingwei,fangfashitongguoqiyedeyewurenyuandingqidebaifanglai dacheng。zaibaifangshixuyaoduiqiyezaigaixiaoshouwangdiandechanpinjinxingxiaoshoudengji,tongjixiaoshoujikucundexinxi,yibianjishibuhuo。zailihuoshiyaobangzhuxiaoshouwangdianbaochichanpindebaifang、chenliejihuohua,mu deshirangchanpinnenggoushunlididachengxiaoshou。6、luxianbaifang:zhizailihuoxingweizhong,qiyeyewurenyuandebaifangyaoanzhaoyidingdeluxianpailie,yijieshengshijianhegengfangbian、bianquanmiandizhaogudaosuoyoudexiaoshouwangdiandeyizhongxingwei。qiyehuizaiyigequyupailiebutongdeluxian,anpaiduogeyewurenyuananzhaoshijiandehuafen,fenbiejinxingbaifang。san、zhongduancuxiaokongzhi1、daogou:daogoushiqiyezaixiaoshouzhongduanshelixiaoshourenyuanduizijidechanpinjinxingtuijie,tongshibangzhuxiaofeizhegenjuzijidexuyaohelixuanzeshihechanpinheyizhongxingwei。yibanqingkuangxia,naiyongxiaofeipinliyongzhezhongxingweidebijiaoduo。2、guwenshixiaoshou:zheshixiaoshoudeyizhongxingweibiaoxian,qiyezhixiaoshikeyicaiyong,tongguozaixiaoshouzhongduandedaogouxingweiyekeyidachengzheyangdefangshi。zhuyaoshizaiduichanpinjinxingtuijiedeguochengzhong,zhanzaixiaofeizhedejiaodubangzhuxuanzedeyizhongxiaoshoujiqiao,zhezhongjiqiaohuankeyifangzaiqitadexiaoshoufuwuxingshidangzhong。3、shengdonghua:jiushitongguoyouxiaodehuanjingguihua、qifenyingzao、shangpinchenliedengshouduanshiqiyedechanpinzaimoduanqudaojishoudiannenggouxiyinxiaofeizheguanglin、cijixiaofeizhedegoumaiyuwang,zuizhongcuchengxiaofeizhegoumai,shixianzhengtixiaoshoudexunsutisheng。4、maichanghuohua:duidulimaichang(biruzhuanmaidian、shangchangzhongdeshangpinzhuanguideng)deshengdonghua,duizhexiefanweineidechanpinchenlie、buzhi、qifenyingzaodengfangmiandeshengdonghuachuli。zhexiechulizhuzhongdebujin shichanpinzaimaichangyuxuanchuangongjuzhijiandepeihe,gengzhongyaodeshichanpinbenshendebaifangchuli,chanpindebaifanghechulinengrangxiaofeizhechanshengbutongdegoumaixintai,suoyi,qiyexuyaoxunlianyewurenyuanxuehuihuohua hefangfa。5、moduanzhanshi:zaixiaoshouzhongduandechanpinbaifangyaoyixiaofeizhedejieshoufangshijinxing,chengzhiweimoduanzhanshi。yaogenjumaichangdetiaojianhexiaofeizhedeganshouzongjiebaifangdeguizehefangfa,tongshiyaokaolvdaochanpindebaozhuangyuansu、suqiuyuansu,yibeixiaofeizhegengrongyikandaohegengfangbiandijieshoudeyuanzejinxingzhanshi。6、moduan:moduanyechengzhongduan,shixiaoshouxingweidangzhonghexiaofeizhezhijiejiechudezuijinjuli,yibanzhimaichang。lingshoujibenshuyutiaoxingmahuotiaoma(BAR CODE):yongyibiaoshiyidingshangpinxinxideguojishangtongyongdefuhao。yibanyinzhizaishangpinwaibaozhuangshang,shiheibaixiangjiandetiaowentuan。dianneima:chaoshineibuyinzhidetiaoxingma,yudaowutiaomadeshangpinhuoshangpintiaomasunhuaidengduozhongyuanyinzaochengdetiaomashixiaoshishiyong。dianneimazaishouhuobushenqingdayin。shengxiantiaoma:chengzhongshangpindejiagetiaoma,youdianzibangchengzhongshidayinchulai。shouyinji(POINT OF SALES,jiancheng:POS):xiaoshouxinxiguanlixitong,zhuyaozhixingshouyingongneng。qijibengoujianshi:shangpintiaoma、POSshouyintaixitong、houtaidiannao。yechengweidangeshouyinji。kaban:muzhihuojiaozhideyongyufanghuoyunhuodezhanban。(youmuzhikabanhejiaozhikaban)bingban:balianggehuolianggeyishangkabanshangdeshangpin,youtiaolidihebingzaiyigekabanshang。lapaimian:shangpinmeiyouquanbubaimanhuojiadeshihou,liyongxianjinxianchuyuanze,jiangshangpinxiangqianpailie,shipaimianchongying,fengman。shiling:jianhuigukeyiqizaigejiaoluodelingxingshangpin。shouyintaiduanjia:shouyintaiqianmianyonglaichenliehuowudehuojia。xianjinxianchu:xianjindeshangpinxianxiaoshou。duitou:ji“cuxiaoqu”,tongchangyongzhanban,tiekuanghuozhouzhuanxiangduijiercheng。zhuangui:zhijingpinqu、yansaquyonglaichenlieguizhongshangpindeboligui。mahuo:duifangshangpinhuobaifangshangpin。huandang:xianglianliangqikuaixunchanpindegenghuan。xiangyingkuaixunshangpindechenlie、jiageyaogenghuan。gaijia:genggaishangpindelingshoujiahuojinhuojiage。jiagepai:yongyubiaoshishangpinshoujiadengneirongdebiaoshipai。jiagepaibixuyonggongsishejidezhizhangyongdiannaodayin,budeshouxie。buhuo:lihuoyuanjiangquehuodeshangpin,yizhaoshangpingeziguidingdechenlieweizhi,dingshihuobudingshidijiangshangpinbuchongdaohuojiashangqudezuoye。quehuo:moushangpindekucunweiling。huanhuo:gukehuoshangchanganyouguanguidingjiangsuogoushangpinyushangchang(changshang)jinxingjiaohuan。shichi:duiyixiecuxiaoshipinjinxingxianchangjiagong,bingranggukexianchangpinchang。qinghuo:weiqinglishangpinyuhuo,jiangjiachulihuodong。huiyuanka:huiyuanzigedepingzheng。zhixiao:zhishangpinxiaoshouxiaoguobumingxianhuohennanmaichudexianxiang。changxiao:zhishangpinxiaoshouxiaoguohaohuohenyimaichudexianxiang。pingxiao:zhishangpinxiaoshouxiaoguobuhaoyebucha。baofei:youyubianzhihuopobao、sunhuaierbunengxiaoshou,xuanfeipinchulideshangpin。xiaoci:zaishouyinguochengzhongduitiejizaishangpinshangdefangdaoma,jinxingjiechucixingdegongzuo。pandian:dingqiduidianneishangpinjinxingqingdian,yiqueshizhangwogaiqijiandejingyingjixiaojikucunqingkuang。kucun:zhishangweixiaoshouchuqudeshangpin。zengpin:weicijixiaoshou,duigoumaiyidingliangsuoshoushangpindeguke,geiyukuizengdingliangdeshangpin。dingdanhaoma:xianggongyingshangyaohuodemeipidinghuodandebianhao。fukucun:zhangmianshangdexiaoliangdayuzhangmianshangdekucunliang,tongchangyinweidiannaoshurudecuowu、diushisunhuaidengsuozhi。pingxiao:zhidanweimianjidexiaoshoue。mixiao:zhichaoshihuojiashang,xiaoshoumianzhixianchangdushangde,meimidexiaoshoue。shangpinzhouzhuanlv:shangpinpingjunxiaoshouechuyipingjunkucune。shangpinkucunzhouqi:shangpinpingjunkucunechuyipingjunxiaoshoue,yirijisuan。chaoshimianshangyibanyongshangpinkucunzhouqi,laikongzhizijinshiyonglv,jiaqiangshangpinxiaoshoushijiandekongzhi。huojia:shangchangneizhuyaocunfangshangpindequyu,tashigukegouwuyouguikexun,tixianshangchangdejingyingmoshi。huojiakehuafenweixiaoshouqu、zhanshiqu、cunhuoqu。duanjia:weiyuhuojialiangduan,yonglaidaliangzhanshishangpindexiaoshouchucunweizhi。xiaoshoudanwei:maigeigukedeyigeshangpinshuliang,yigexiaoshoudanweikeyoubutongshuliangbaozhuang。jiagebiaoqian:tieyuduiyingshangpinchu,baokuo:shangpinbianhao、shangpinshuoming、chandi、guige、dengji。fuhebaozhuang:gongyingshangjiangjigeshangpinfangzaiyiqi,zuoweiyigexiaoshoudanweidebaozhuang。chongdonggouwu:chaochujihuachudegouwuxingwei。zhanshipin:xiaoshouyangban,yingwanzheng,keyunzhuan、qingjie、anquan。anquantongdao:shichaoshijianzhuwuzaishejishiliuchulaidefanghuotongdao,yiyingfujinjiqingkuangshusan。lengcanggui:yonglaichenliexuyaolengcanglingpindelenggui,wenduzai0℃—5℃。lengdonggui:yonglaichenliexuyaolengdongshipindelenggui,wenduzai﹣18℃yixia。baoxianku:yonglaichucunxulengcangdeshipindelengku,chucunrouleiwenduzai0℃、shucaiwenduzai10℃yixia。cuxiaoche:zhuanmenyonglaizaichaoshizhongzhanshi、shichidenghuodongdechezi。tuangou:yicixingdalianggouwu。gaokucun:zhishangpinkucunyuxiaoshouliangchayiguoda。chanshengyuanyin:guojishangpin、dinghuobuzhun、jiageguogao、teshuqingkuang、wentishangpin。tongluyuqudaoliutong:shizhijiangchanpincongzhizaozhe(shengchanzhe)yizhuanzhishiyongzhe(xiaofeizhe)deguocheng;ercanyuzhegejiaoyiguochengdesuoyouchangshang,jigouchengsuoweide「tonglu」(CHANNEL),yichengzhiwei「yingxiaotonglu」huo「peixiaotonglu」。tongludegongneng:tongludechangshangtigongliutongshangpingengduodefujiajiazhi。tongluchangshangtigongxialieqizhongyihuoshuxianggongneng:yi、 jiangshengchanzhesuoshengchandedapiliangchanpin,zhongxinbaozhuangchengweiyibanxiaofeizhesuonenglingmaidexiaoeshuliang。er、 diaopeixiaofeizhesuoxudechanpinzhonglei。san、 zaizhizaochuchanpinhou,yuxiaofeizhegoumaicixiangchanpinqian,jinxingbaoguandegongneng。si、 bachanpinyunsongdaoxiaofeizhesuonenggoumaidaodedifang。wu、 tigongchanpinxinxigeixiaofeizhe,yetigongxiaofeizhedeshichangxinxigeishengchanchangshang。tongludezhuyaochengyuanlingshoushang:suowei「lingshou」shizhizhijiebachanpinhuofuwuxiaoshougeikehu,yigongqigerenhuojiajidanweizuozuizhongshiyongdeyiqiehuodongchengzhi。lingshoushangzhisuoyicunzai,shiyinweitanengweigukedailaiewaidefujiajiazhi:rulianghaodegouwuhuanjing、tigongyouxinyupinpaideshangpin、xiaoshourenyuandejieshuo、didianshezhizhibianlixingdeng。pifashang:suowei「pifa」,shizhisuoyoubachanpinhuofuwuxiaoshouchuqudegezhonghuodongchengzhi。qixiaoshouduixiangbixushi“zhunbeibagaichanpinhuofuwuzaixiaoshouchuquderenhuozuzhi”,huoshi“bagaichanpinhuofuwugongqitashangyeyongtuderenhuozuzhi”,erfeizuizhongxiaofeizhehuojiajidanwei。「pifashang」shizhizhuyaoshicongshipifahuodongdezuzhi。shichangchangyongmingciyi、shichanggainianmingci1、shichang:shichangjiushirenqundeyizhongliyixuqiu,shiyiqunyougongtongtezhengderenqunduimougechanpinhexinliyidegongtongxuqiu。2、shichangyingxiao:qiyehuoyinglixingtuantihuozuzhi,qifatedingrenqunxuqiubingmanzuxuqiudewanzhengguocheng。qifaxuqiu:rangxiaofeizherenshidaozijiyouxuqiubingqiexuyaozhegechanpin。manzuxuqiu:rangxiaofeizhenenggoumaidedaohuozhejieshouzhegechanpin。3、xuqiu:xiaofeizheduiyounengligoumaitongshiyuanyigoumaidejutichanpindeyizhonggoumaixiangfaheyuwang,bixutongshimanzuyounengligoumaiheyuanyigoumailianggetiaojiandeyuwangcainengchengqiweixuqiu。4、xianxingxuqiu:xianxingxuqiushizhixiaofeizhenenggouqingchumiaoshude、keyizhudongtichudexuqiu(biruxiaofeizhekenenghuizhijieshuochu:wokouke,yaoheshui;woxuyaoyijianmaoyideng);qiyeyaozhongdianbawohelinghuixiaofeizhedexianxingxuqiu。5、yinxingxuqiu:yinxingxuqiushizhixiaofeizhemeiyouzhijietichu、bunengqingchumiaoshudexuqiu。zhezhongxuqiuwangwangshishengchanzhegenjujishudefazhan、duishichangbianhuadeyucedengfangmianlaitichude,zhezhongxuqiushixuyaoyindaode。qiyeyaojifaxiaofeizhedeyinxingxuqiu,yaogengliaojiehetihuikehucainenggenghaodimanzuxiaofeizhedeyinxingxuqiu。6、qianzaishichang:qianzaishichangshizhiyouxiangdangyibufenxiaofeizhekenengduimouxiewupinyouyizhongqiangliedekeqiu,erxianyoudechanpinhuofuwuqueyouwufamanzuzhezhongxuqiu,zheshi,zhebufenxuqiujiugouchengliaoqianzaishichang。yingxiaoderenwuzhiyijiushiyaohengliangqianzaishichangdefanwei,kaifayouxiaodeshangpinhefuwulaimanzuzhexiexuqiu。7、shichangqianliang:zhizaiyigejidingdehuanjingxia,duitedingdechanpinleibiehuoxingyeeryan,dangyingxiaonulidadaowuqiongdashi,shichangxuqiusuoquxiangdejixianshuliang。shichangqianliangshiyigegusuanzhi,zaishijideshizhancaozuozhong,zuizhongdeshichangrongliangwangwangxiaoyuyugudeshichangqianliang。er、shichangxingweimingci1、chongdonggoumai:xiaofeizhezaiyishichongdongzhixiadangjigoumaidexingwei。chongdonggoumaixingweiyuxiaofeizhedegexingtezhengyouguan,yibanlaishuonvxingbinanxinggengyifashengchongdonggoumaixingwei;yixieshangpinleibieyeyifashengchongdonggoumai,liruhuazhuangpin、yinliao、fuzhuangdeng。2、lixingxiaofei:xiangduichongdonggoumaieryan,lixingxiaofeizhixiaofeizhetongguozhoumidefenzhe、bijiaoyanjiuzhihouzuochudegoumaijueding,fashengdegoumaixingwei。xiangyingdi,nanxingzaixiaofeishigengweilixing;zaigoumaidanjiagaohuozhegongnengxingqiangdechanpinshi,xiaofeizheyegengjialixing。3、pinpaizhongcheng:pinpaizhongchengshizhixiaofeizheshouxianduimouzhongpinpaideshangpingandaomanyi,yushizaixuanzezheleichanpinshiduizhegepinpaibiaoxianchuzhongchengdetaidu。pinpaizhongchengduyibanshiduikuaisuliuzhuanpineryan,naiyongxiaofeipinyouyugoumaidepinlvdi,pinpaizhongchengduxiangduijiaoruo。4、juecerenqun:juyougoumaijuecequanderenqun,tamenjuedinggoumaidechanpinleibie、pinpai、shijian、ruhemai、maiduoshaodengdengfangmian。goumaijuecezhebuyidingshishangpindeshiyongzhe,biru,yingeryongpindejuecezhewangwangshimuqin;goumaijuecezheyebuyidingzhijiegoumaishangpin;juecezhekenengshidanrenjueceyekenengshiduorengongtongjuece。5、goumairenqun:shishigoumaixingweideren(haizihemuqinzaishangchangzhongxuangouertongshipinshi,haizikeyizijitiaoxuanxihuandeshipin,zheshihaizishigoumaidejuecezhe,ermuqinshizhenzhengdegoumaizhe)。6、tuiguangrenqun:tuiguangrenqunshiduiqiyedetuiguanggongzuoeryan,shixiangshuituiguangdewenti。biru,qiyedeguanggaotuiguangrenqun、cuxiaotuiguangrenqundeng。tuiguangrenqunkeyishichanpindeshiyongzhe、goumaizhe、juecezhe、yingxiangzhehuozhedubushi。tuiguangrenqundefanweishedingyaogenjuqiyeyingxiaoheguanggaoceluedezhidinglaijueding。san、shichangceluemingci(yi)1、STPyingxiao:xiandaiyingxiaozhanluedehexin,chengweiSTPyingxiao。STPshiyingwenSEGMENTING,TARGETING,POSITIONINGdesuoxie,zhongwenwei:xifenshichang、xuanzemubiaoshichanghedingwei。yejiushizaichayihuayingxiaodesiluxia,duishichangjinxingquge,zaixuanzedemubiaoshichangzhongzhaodaohelideshichangdingwei。2、chayihuayingxiao:shizhishejiyixilieyouyiyidechayi,yishibengongsidechanpintongjingzhengzhechanpinxiangqufendexingwei。qiyeshiyongchayihuayingxiaoshiyinweixiaofeizheyoubutongdeaihaoheqingxiang,bingsuishijiandetuiyi,xiaofeizhedeaihaoyehuifashengbianhua,chayihuakeyigeixiaofeizhegengduodexuanze。3、shichangquge:dingyiyixietezheng,genjuzhexietezhengjiangzhenggeshichanghuafenweixuduoxifenshichangdeguocheng(birukeyigenjuxiaofeizhedexingbie、nianlingjieduan、zhiyetezheng、shenghuoxiguandengyinsubianlianglaiqugeshichang)。4、xifenshichang:zhexiegenjugezhongbianliangtezhenghuafenhoudeyigegexiaoshichangjiuchengweixifenshichang(liruzaiguozhiyinliaoleibiezhong,keyixifenchunongsuoguozhi、dichunduguozhi、guorouyinliaodeng,fenbieshiyingbutongxiaofeizhedekouwei、yinyongxiguan、yinyongchanghedeng)。5、mubiaoshichang:huafenchuxifenshichangzhihou,qiyeyaojiehechanpindetedian、ziyuanzhuangkuanghegegexifenshichangdezhuangkuangquedingqiyejiangjinrunagehuonaxiexifenshichang。xuandingdezhexiexifenshichangjiuchengweimubiaoshichang。6、shichangdingwei:chanpinzaigegemubiaoshichangdexiaofeizhexinmuzhongxingchengdemouzhonggainian。dingweikeyixiangxiaofeizheshuomingbenchanpinyujingzhengchanpinjiujingyoushimequbie,tashigongsitigonggeixiaofeizhedechanpinchuanzhenhexin,xiaofeizheyehuiyiciweiyijulailijiezhegechanpindepinpaihetigongqiye。7、shichangdiaoyan:shoujihefenzhexiaofeizhexinxi、shichangxinxiheyingxiaojuecechengguodeyanjiugongzuo。changjiandeshichangdiaoyanneirongbaokuo:shichangqianliangfenzhe、shichangfenefenzhe、jingzhengfenzhe、xiaoshoufenzhe、quyushichangfenzhedengdeng。yibandeshichangdiaoyanfangfayou:dianhuafangtan、wenjuandiaocha、ruhufangtan、xiaozumiantandeng。8、yingxiaoshenji:yingxiaoshenjishiduiyigegongsihuoyigeqiyedanweideyingxiaohuanjing、mubiao、zhanluehehuodongsuozuodequanmian、xitong、dulihedingqidejiancha,qimudezaiyujuedingwentidefanweihejihui,tichuxingdongjihua,yitigaogongsideyingxiaoyeji。si、shichangceluemingci(er)1、shichangzhanyoulv:shichangzhanyoulvshangkaoliangqiyehuopinpaijingzhengdiweidezhongyaozhibiaozhiyi,zhizaiyidingdeshichangfanweinei,gongsidechanpinhuopinpaizhanzhengtishichangxiaoshouedebaifenbi。2、jingpin:yuqiyechanpinyoujingzhengguanxidechanpin。jingpindefanweibaokuo:yuqiyedechanpinchuyuxiangtongchanpinleibiedeqitapinpai、yumouzhongchanpincunzaitidaiguanxideqitaleibiedechanpin。3、4P:yingxiaozhongde4Pshichuantongyingxiaosidazuheyaosudejiancheng,4PfenbiezhidaiPRODUCT(chanpin)、PRICE(jiage)、PLACE(qudao、tonglu)、PROMOTION(cuxiao)。4、4C:jinnianlaitichudeyingxiaosidayinsu,4CfenbiezhidaiCONSUMER(guke)、COMMUNICATION(goutong)、COST(chengben、jiazhi)、CONVENIENCE(fangbian),4Cdetichutixianliaoxiandaiyingxiaozhonggukehefuwuliniandeshenru;4Cgengjiazhuzhongxiaofeizhedeganshou,zhuzhongxiaofeizhegoumaichanpinshidexiangfa,erbushi4Pshidaiwanquanyiqiyechanpinliyidechuandahegaozhiweimude。5、zhengheyingxiao:zhengheyingxiaoshizhidanggongsisuoyoubumendunengweigukedeliyifuwushideyingxiaozhuangtai,zheyangzuodejieguobenshengouchengzhengheyingxiao。yaoshixianzhengheyingxiao,shouxiangezhongyingxiaozhineng——tuixiaorenyuan、guanggao、chanpinguanli、yingxiaodiaoyandengbixubicixiediao;dier,yingxiaobumenbixuyugongsiqitabumenhenhaodixiediao。6、guanxiyingxiao:guanxiyingxiaoshizhiyugongsiguanjianchengyuan(guke、gongyingshang、fenxiaoshangdeng)jianlichangqimanyiguanxideyingxiaoshijianhuodong。mudeshiweiliaobaochichangqidechengjiheyewu。guanxiyingxiaodezuizhongjieguoshinenggoujianliqigongsideyingxiaowangluo。guanxiyingxiaodezhongdianyingfangzai:(1)weichiguke;(2)changqilianxudiyugukebaochijiechu;(3)zhuzhonggukejiazhi;(4)qiangdiaoduigukefuwudechengdu;(5)chengnuomanzugukedeqiwang(6)qiyequantirenyuangaoduguanzhuzhiliang7、shichanglingxiancelue:shijingzhengzhanluedeyizhongxingshi。juedaduoshuxingyeduyouyigebeigongrendeshichanglingxianzhegongsi,zhegegongsizaixiangguanchanpindeshichangshangzhanyouzuidadeshichangfene。tongchangzaijiagebianhua、xinchanpinyinjin、fenxiaofugaihecuxiaoqiangdushang,duiqitagongsiqizhuolingdaozhedezuoyong。caiyongshichanglingxianzhanluedegongsirutongyongdianqi、keda、IBM、baojiedeng。8、shichangzhuisuicelue:canyujingzhengdanburaoluanshichangjumian。zaixingyezhongzhanyoudier、disanheyihouweicidegongsikechengweijucizhehuozhuisuizhegongsi,zaitamendeshilifanweinei,mouxiegongsikeyishixiangdangdade,rugaolujie、fute、xiwudianqi、baishikele、TCL、kangjiadeng。9、tuozhanshichang:zaiqiyehuozhepinpaiweikaifaheshelieguodeshichangfanweidetuozhanxingshichanghuodong。zhegeshichangdegainiankenengshidiliquyushangweikaifaguode,yekenengshitedingdeweikaifaguoderenqun。tuozhanshichangshijingzhengxingdeshichangcelue。10、jiansheshichang:jiansheshichangdemudezaiyugongguqiyehuozhepinpaidexianyoushichang,baochishichangzhanyoulv。zheshiyizhongfangshouxingdeshichangcelue。tuiguangchangyongmingci1、cuxiao(SP):cuxiaoshizhiqiyegenjushichangzhuangkuangyuzishentiaojian,tongguozhengtiguihua,zhidingzaiyidingshiqineinenggoucujinchanpinxiaoshoudegexianghuodongdezongcheng。cuxiaoshituiguangdezuchengbufen。cuxiaodezhuyaofangshibaokuo:guanggao、xiaoshoucujin、renyuantuixiaohegongguanxuanchuan。2、cuxiaohuodong:cuxiaohuodongshicuxiaodeyizhongxingshi,tashiyoushijianxingde,shiliyongyizhonghuozheduozhongxingshicijixiaofeizhegoumaichanpindeshijianxingyouxi,caiyongzaishoumaixianchanghuozhefeishoumaixianchangdefangshi,duoyizengjiachanpindefujiazhiweihuodongdezhuyaocijifangshi。3、renyuantuixiao:liyonggetiderenyuanjinxingyiduiyixiaoshoudefangshi,zhezhongfangshikeyiyigerendachengxiaoshou。zaiqiyedezhuanyehuaxiaoshouguochengzhongyijizaihexiaofeizhejieshoudezuijinjulishi,qiyeyehuicaiyongtuixiaodefangshicujinxiaoshoudedacheng。4、xiaoshoucujin:xiaoshoucujindefangshihenduo,birucuxiaokeyichengzhiweixiaoshoucujin,renyuantuixiaoyekeyichengweishixiaoshoucujin。zaiyingxiaoxingweidangzhong,chanpindebaifang、shichangdeshengdonghua、guanggaoxuanchuan、qudaodezhengce,baokuoduiyewurenyuandejianglidukeyichengweixiaoshoucujinxingwei。5、qudaozhuxiao:gumingsiyijiushibangzhuqudaochengyuanjinxingxiaoshouheyizhongxingwei。yibancaiyongdefangfashi:qiyepairenbangzhuyijihuoerjiqudaochengyuangengkuaidefenxiaochanpin,rangqudaochengyuanduichanpingengyouxinxin,congerdachenggenggaoreqingdexiaoshouzhuangtai。6、kunbangxiaoshou:zaimaiyigechanpindeshihou,dashoulingwaiyigechanpin;huozhezaimaiyigechanpindeshihousongyigechanpin;huozhezaimaiyigechanpindeshihoubazhegechanpindexiangguanchanpinfangzaiyiqi,zuhechengyigechanpinxiliejinxingdoushoude,zhedushuyukunbangxiaoshouxingwei。7、ranglicuxiao:shizaixiaoshouyigechanpindeguochengzhong,yidiyuyuanyoujiagexiaoshoudeyizhongxingwei。ranglicuxiaobujinfashengzaiqiyeduiqudaochengyuandejingyingyewudangzhong,huanhuifashengzaimaichang。qiyeyibanhuiliyongnianjie、danwangjidezhuanhuanjinxingchanpinderanglicuxiao。8、guanggaojiangli:guanggaojiangliduofashengzaiqiyeduijingxiaoshangdeyingxiaoxingweidangzhong,jingxiaoshangshiqiyezaiyigequyudedaiyanren,bujinfuzezhegequyudexiaoshou,huanyaodanfuzhegequyudeshichangjianshe,suoyi,qiyehuiliyongguanggaojianglidexingweilaicujinjingxiaoshanggengduodexiaoshouchanpinhegenghaodejianshehewanshanshichang。guanggaojianglidefangfahuicaiyongduozhongfangshijinxing,liru:xiaoshouyidingdeliang,jiangliyidingjinedeguanggaofeiyong;huozhecaiyongguanggaobutiedefangfajinxing;yeyoucaiyonghuikuankouchudefangshi。9、gongguan:gongguanxingweibushiwomentongchangyiyishangxiangxiangderenjiguanxidechuli,zaiyingxiaoxingweidangzhong,gongguanxingweifashengzaimeigejiaoluo,biru:duijingxiaoshangxuyaogongguan,duimeitixuyaogongguan;duiyewurenyuanxuyaogongguan;duixiaofeizheyexuyaogongguan;weiliaochanpindexiaoshouxuyaogongguan,weiliaopinpaidetishengyeyaogongguan;zongzhi,gongguanshiqiyerichangjingyingxingweidangzhongbukequeshaodeneirong。10、xianchangcuxiao:xianchangcuxiaoshuodeshishoumaixianchangdecuxiaoxingwei,yibancaiyongxianchangmojiang、guajiang、maijiusongdengfangshi。er、tuiguangzhongdeguanggaomingciguanggaoshizaimingquemubiaodeqingkuangxia,bachanpinxinxi、xiaoshouxinxizaishidangdeshiji,yongshidangdefangshihechengben,jiezhushidangdezaiti,chuandadaoshidangdemubiaoxiaofeizhedehuodong。guanggaoshizhengtishichangjihuadezhongyaozuchengbufen,shituiguangdeshouduanzhiyi,guanggaolajinliaochanpinyuxiaofeizhedetounaohexinlishangdejuli。1、ruanguanggao:feizhijiedeguanggaofangshi,biaoxianweibaozhihuodianshishangdecaifangbaodao、laobangushi、shijianliyongdeng,kansibuyiguanggaodefangshichuxian,shijiqidaoguanggaohuogongguandezuoyong。2、yingguanggao:zhijiezaimeitishangchuxiandeguanggaoxingshi,zhijieyichanpinhuozhepinpaiweihexinbiaoxianneirong,xiangxiaofeizhegaozhi、tuiguangchanpinhuopinpai。3、suqiu:guanggaozhenduishangpinduixiaofeizhedailaideliyideshuofa。baokuosuqiudeneirong、suqiudefangshihesuqiudeduixiang,yejiushiguanggaoshuoshime、duishuishuoheshimeshuo。suqiushigaosuxiaofeizhetadexuqiu,erbushigaosutaniyoushime;suqiuyibanshitongguoyijuhuahuozheshiyigejingdiandeyuyanrangxiaofeizheganshou,erbushiyirangxiaofeizhelijiedefangshijinxing。4、ganxingsuqiu:zaiyingxiaoguanggaozhong,guanggaochuanbodexinxikeyishiganxingde,yekeyishilixingde。ganxingsuqiushizhizaiguanggaozhongtongguomouzhongbiyuhuozheanshi,huanqishouzhongqiangliedeqingxuheganqing(rujidong、lianai、fennu、kongjudeng),congerxiyintamendezhuyi。rukongjusuqiujiushiganxingsuqiudedianxinglizi。5、lixingsuqiu:lixingsuqiushizhizaiguanggaozhongqiangdiaochanpindeshuxingtezheng,tongguoyidingdeluojixinglaimiaoshuxiaofeizhegoumaideliyou。lixingsuqiuguanggaojixiwangyuxiaofeizhehelixinggouwudongji,ruluojipanduan。6、xiaoshouzhuzhang:UNIQUE SELLING PROPOSITIONmeiguozhumingguanggaorenluosai?ruifusi(ROSSER REEVSE)jilituiguangdeguanggaolinian,jianchengUSP。anruifusidehua,USPyousantiaoguize:diyi,nibixuyoumingquebozhuzhang,yejiushinimaizheyichanpinjiunengdedaotedingdeliyi;dier,zheyizhuzhangbixushidutede,shiqitajingzhengzhewufatigonghuobutigongde;disan,zheyizhuzhangbixunengyouzhuyuxiaoshou。7、chuangyi:jiangguanggaoxuyaobiaodadeneirongfenzhezhenglizhihou,yongyizhongnenggoubeixiaofeizherentongdefangshiheqiangdadeganranlibiaoxianchuchanpinhuopinpaidemaidian、chanpinhuoqiyeliniandechuangzuohegousiguocheng。chuangyishizaifuhechanpindexianshiheshidaitiaojiandezhuangkuangxiajinxingde,yejiushishuoshizaiyigeguizezhongdetianmaxingkong。tuoliguizedebujiaochuangyi,jiaohuanxiang。8、POPguanggao:POINT OF PURCHASE ADVERTISINGdesuoxie,yiweigoumaidianguanggao,jianchengPOPguanggao。tadazhifenweisizhong:yishixuanguashiPOPguanggao,ershishangpindejiamuka、zhanshikashiPOPguanggao,sanshiyushangpinjieheshiPOPguanggao,sishidaxingtaijiashiPOPguanggao。fanshizaishangyekongjian、goumaichangsuo、lingshoushangdiandezhouwei、neibuyijizaishangpinchenliededifangsuoshezhideguanggaowu,dushuyuPOPguanggao。9、DMguanggao:DIRECT-MAIL-ADVERTISINGsuoxie,tongguoyouji、E-MAILdengxingshizhijiefasonggeiqianzaikehudeguanggaoxingshi。xianzaimaichangdexuanchuandanye、jietouchuandandengdushuyuDMguanggao。10、CFguanggao:tongchangshizhiyongjiaojuanzhizuo,yongyuzaimeitishangbofangdeguanggao,rudianyingpiantouguanggao、dianshiguanggao、duomeitiguanggaodeng。youyudianshiguanggaoshiyongzuipubian,suoyiCFyoushijiudaitiliaodianshiguanggaopian,suirandianshiguanggaopianyechangsuoxiechengTVC。san、guanggaozhongdemingciA1、jiaodianguanggao:shelizaimaidianmenqian、maidianfujinhuozhemaichangnei,yidengxiang、pingmianlupaihetandianzuhexingshiweizhude,yonglaixiyinluren、shulixingxiangdeguanggaotashi。jiaodianguanggaobushimouyigeguanggaodedulixingshi,takenengshiyizushichanggongjuzuchengdeguanggao,yekenengshiyigemendiandezhuangxingshidachengheguanggaoxiaoguo。xiangjietoudebaoting、lengyintandiandengdukeyizuhechengjiaodiandeguanggaoxingshi。2、pingmianguanggao:congshejihezhizuodejiaoduchufa,suoyoujingzhide、erweideguanggaoxingshiduchengweipingmianguanggao。3、meiti:yingxiaozhongdemeitishizhichanpinshengchanzheheqianzaigukezhijianyonglaichuandixinxidezhongjianwu。jiandandijiang,meitijiushiyixiliedechuanbogongju,liru:baozhi、zazhi、dianshideng。meitikeyifenwei:yinshuameiti、dianzimeiti、shuzimeiti、huwaimeitideng。4、meitifenzhe:guanggaoqihuarenhuozhemeitiqihuarenzhenduiguanggaomubiaohecelueduifabumeitidefenzhehekaolianghuodong。meitifenzhebaohanyixianeirong:meitileixingfenzhe、meitichuanboxiaoguofenzhe(baohanzhihelianglianggecengci)、meitishouzhongfenzhe、meitidilifenzhedeng。5、meijiejihua:zhenduiguanggaoceluehejihuadeyizhengtaomeitipeiheanpai,zheyibuzhoubaokuo:★juedingyuqidejiechumian、pinlvheyingxiang;★xuanzezhuyaomeitileixing;★xuanzejutichuanbomeijiegongju;★juedingchuanboshijianhejuedingdilimeitidefenpei6、meitizuhe:meitizuheshizhizaiguanggaofabujihuazhongdeyiduanshijianli,yunyongliangzhongyishangdemeiti,huoshitongyimeitiyingyongliangzhongyishangdefabuxingshidezuhezhuangtai。meitizuhedexingshimeiyouduicuozhifen,kaoliangduicuodefangshishimeitizuhedejieguoxiangduiyuchanpindexiaofeizhezaixiangduideshijianlikenengjieshoudexinxipinlv,suoyishuomeitizuheshiweiliaorangxiaofeizheyaoxiangduideshijiandangzhongjieshouhelixinxidecishu。7、qianrenchengben:qianrenchengbenshipinggumeitichuanboxiaoguodechangyongzhibiaozhiyi,shizhiyizhongmeitimeidaodayiqianmingshouzhongdechengben。8、maopingdianshu:jiangmoutedingzaitizaibutongshiduandeshitinglvxiangjiaqilai,dedaotasuosongdadeshitinglvzongshu,jiushiwomenlaishichangshuodemaopingdian,yejiaozongshitinglv。gaizhibiaojiangdaodarenshuyubaolupincixiangchengdechu(jiyiciguanggaoguanzhongdezongrenshuchengyimeigeguanzhongdepingjunguankancishu),jisuanmaopingdian,huankeyiyonggongshi:GPR=daodalv(%)*pingjunbaolupincisi、guanggaozhongdemingciB1、meijiegoumai:duijutiguanggaomeitikandenghuobofangdeshijian、xingshihebanmiandecaigou。zheshigongsiguanggaomeitihuodongdezhongyaozuchengbufen。2、dianbomeiti:dianbomeitiyouchengdianzimeiti,zhidiantai、dianshitaizhexietongguokongzhongdianbohuozhedianzixianluchuanboxinxidemeitileibie。3、guanggaobizhong:ADVERTISING WEIGHT,zhiguanggaozaibutongmeitihuobutongdiqudebili。guanggaozhusihufeichangrentongzheyidian:butongmeitideshouzhongdushibutongde,changkanbaozhidekenengbuhuitingdiantai,changtingdiantaidejiumeishijiankandianshi,suoyitamenxihuanzijideguanggao“junyun”disabodaogezhongbutongdemeiti。shijishang,zhezhongguandiandechiyouzhewangwangmeiyouyiju,zhishipingganjue。womenrenwei。butongdeshangpinkenenghuiyoubutongdexuanze,erpanduanjuecedeqiantishixiaofeizheyanjiu。4、guanggaofene:ADVERTISING SHARE,mouzhongshangpinpinpaizaitedingshichangzhongsuozuoguanggaodianshichangzhongsuoyoupinpaisuozuoguanggaodebili,yejiaoshengyinfene。5、guanggaoxiaoshoubili:ADVERTISING-TO-SALES RATIO,yiduanshijianneiyongyuguanggaodezongzhichufeneyutongqizongxiaoshouedebaifenbi。ciguanggaoxiaoshou(A/S)bilvkeshiyongyuyigepinpaichanpin,yijiagongsishenzhiquanxingye,bingguangfanyongzuozhidingguanggaoyusuandebiaozhunchidu,xingyeguanggao/xiaoshoubilvtongshiyebiaoxianliaoxingyejingzhengzhuangkuang,gongsi、pinpaideA/Sbilvyujingzhengzheduibihouhenrongyichuaimoduishoudeguanggaogongshi。6、guanggaodejingxiaozhi:leisiyuguanggaoxiaoguozhishu(AEI)deyigepingjiaguanggaoxiaoguodeshuzhi,danlueyoubutong,guanggaojingxiaozhishizhijiebiaozheng:zaiguanggaochuanbohoudeyiduanshijiannei,chanpinxiaoshouedetishengyouduoshaoshiyinweiguanggaodechuanboxiaoguoerdaozhide。7、guanggaomubiaojiguanggaoxiaoguopingce:luosaier?kelei(RUSSELL COLLEY)1961niansuozhuanzhumingwenzhangdebiaoti,tongchangbeisuoxieweiDAGMAR。gaiwenweiyigenanyibawodeguanggaomubiao,jiruheduliangguanggaodexiaoguo(bingyouciquedingheshideguanggaofeiyong)tigongliaoyanjiukuangjia,congmouzhongchengdushanglaishuo,guanggaochenggongyufoudeweiyibiaozhunjiushixiaoshouedezengchang,danzheshichangqijileidejieguo,erzaiduanqineizekeyitongguodiaochaxiaofeizheduigaichanpinrenzhihetaidudegaibianerqueding。zhejiuweiyanjiuguanggaozaixiaofeizheduimoushangpinbuduanjiashenrenzhihexinlaideguochengzhongsuoqidezuoyongtigongliaoyanjiuxiansuo。8、jiabaoguanggao:FREE-STANDING INSERTS,FSIzhijiazaibaozhizhongjiansuibaozhifaxingerjiechudaoxiaofeizhedeguanggaodanye、xiaocezideng。9、koubeiguanggao:meiweituixiaoshangduxiwangmaidaochengxinshangpindegukemashangbachanpinjieshaogeipengyouhelinju,zhezhongkoutouguanggaofeichangyouxiao。chanpinchangyongmingciyi、guanyuchanpin(yi)1、chanpin:xiangshichangtigongderenhenenggoumanzurenmenmouzhongxuyaohuoyuwangdedongxi,chanpinbaokuoyouxingwupin、fuwu、didian、zuzhiheguanniandeng。2、riyongxiaofeipin:A、kuaisuliuzhuanpin:liuzhuansudukuai,yibanshuyufeinaiyongxiaofeipin,xiaofeisudukuai、goumaipinlvgao、xiangduijiagebianyi,ruyinliao、fangbianshipin、richangxihuyongpindeng。;B、naiyongxiaofeipin:naiyongxiaofeipinyeshuyuyouxingchanpin。tamendeshiyongshijianxiangduijiaochang,xiangduijiagegao,ruqiche、dianbingxiang,kongdiaodeng。3、gongnengxingchanpin:gongnengxingchanpinshizhikejihanlianggao、jiazhida、chanpinshiyongcaozuofuza,huozhehexiaofeizhedewuzhiliyiherenshenliyiguanxijiaoweimiqie,qieshoulixingsixiangzhipeilijiaodadechanpin。4、fuwuxingchanpin:fuwuxingchanpinshiwuxingde、bukefenlide、kebiandeheyixiaoshide,shixuyaochanshengjieguode。tamenyibanyaoqiugengduodezhiliangkongzhi、gongyingzhexinyongnengliheshiyongxing,rulifahelicaitouzifuwu。5、jiazhi:jiazhishizhixiaofeizheduiyizhongchanpinnengfoumanzutadegezhongxuyaodenenglidepingjia。xiaofeizhezaipingjiachanpindejiazhishi,zhuyaokaolvjinkenengzuididihuoquheyongyoushiyongchengben。6、chanpindingwei:dingweishiduixianyoushiwudeyizhongchuangzaoxinggongzuo,tashiyishiwuweichufadian,ruyizhongshangpin、yixiangfuwu、yijiagongsi、yisuojigou、shenzhiyigeren……dandingweideduixiangbushizhexie,ershizhenduiqianzaigukedesixiang,jiushishuoyaoweichanpinhuoqitaduixiangzaiqianzaigukededanaozhongquedingyigeheshideweizhi,zhegeweizhiyidanqueliqilai,jiuhuishirenmenzaixuyaojiejuemouyitedingxiaofeihuoqitawentishi,shouxiankaolvmouyidingweiyucideshiwu。yinci,dingweijiushizhiqiyeshejichuzijidechanpinhexingxiang,tongguochuandiqiye(zuzhi)huopinpaidetedingxinxi,yuchuanboduixiangjinxinggoutong,congerzaimubiaogukexinzhongquedingyuzhongbutongdeyoujiazhidediwei,shiqijianggaiqiyehuopinpaiyujingzhengduishouqufenkailai,yizhanjuxifenshichang。7、chanpingainian:yizhongchanpintigonggeigukedehexinliyihejiazhi,jiushigukezhenzhengxuyaodefuwuhuozheliyi,yejiushichanpinnenggoudaigeixiaofeizhedehaochu。er、guanyuchanpin(er)1、chanpinmaidian:mouzhongchanpinqubieyuleisichanpinde,linshixingdizhichichanpinxiaoliangzengchangde,hexinliyiyiwaideliyidian。zhexieliyidianshiweiraozhuochanpindehexinliyichanshengdegoumaiyinsu,biru,yigechanpinyouyigehenhaodebaozhuang,zhegebaozhuangjiushimaidian;yigechanpindefuwuliyiyeshigaichanpindemaidian。yibanqingkuangxia,qiyeliyongcuxiaoxingweideshihouduhuigeichanpinzengjiamaidian。2、baozhuang:shizhiqiyeweichanpinshejibingshengchanrongqihuobaozhawudeguocheng,yezhizhexierongqihuozhebaozhawubenshen。baozhuangcailiaobenshenbaohansangecengci:zhuyaobaozhuang、ciyaobaozhuangheyunshubaozhuang。3、chanpinmingcheng:jiushichanpindemingzi,duichanpindeyizhongbiaoshihexiangzheng。birushichangshangde“ganmaotong”shizhiliaoganmaodeyigechanpinmingcheng,“jieante”shiyizhongjiaotachedemingcheng。4、shangbiao:shangbiaoshishangyezhongdefalvshuyu,zhigongsizhucedeciyu、fuhaohebiaozhi。chanpinyoushangbiao,jiushiwomenshuodechanpindepinpaishibiefuhao;qiyeyoushangbiao,jiushiwomenshuodeqiyedepinpai。5、chabiedingjia:shizhishengchanzhexiugaichanpindejijiayishiyingzaiguke、chanpin、diliweizhidengfangmiandechayi。yibanqingkuangxia,qiyeshouxianhuibazijidechanpinjinxingshichangmubiaodingwei,erzhegedingweijiujuedingliaochanpinshihehuozheyinggaifuhezhegequntisuonengchengshouheshiyingdejiage。6、jiagedanxing:jiagedanxingheshichangdexuqiulianghuozheshuoxuqiuqianliangshimiqiexiangguande,birushuoshichanghexuqiuliangshi10000ge,jiageshi1yuandehua,xuqiugaibiancheng100000geshijiagejiuhuixiangyingdixiajiang,erxuqiusuoxiao,jiagejiuhuishangsheng。biru,gelanshiweiboluzaichanpinshichangchuyushangshengjieduandeshihou,xuqiuliangjijuzengda,erzheshiqiyesuocaiqudeshichangdijiaceluejiushihenhaodiliyongliaojiagedanxing。ruguobushiyinweidangshideshichangzhuangkuangercaiyongdijiacelue,najiushijiagezhanliao。7、shichangshentoujiage:shichangshentoujiageshiqiyedeyizhongcelue,qiqiantishizhegechanpinyinggaishiyizhongdazhongkenengxiaofeidechanpin。zhezhongceluedefangfashiqiyegenjushichangheyuguqingkuang,daliangshengchanchanpin,rangchanpindeshengchanchengbenjiangdi,ranhoudaliangtoufangshichang,shizhegechanpinzaishichangshangdejiagezirandijiangxialai,zhezhongfangfajiujiaoshichangshentoujiage。san、guanyuchanpin(san)1、xizhidingjia:xizhidingjiayibanyongyuyigequanxindechanpinshangshishiqi,zhegechanpinhanyouyidingdejishuhanlianghuozheyidingdezhuanlichengfen,xizhidingjiajiushibachanpindelirunkongjianzuoda,ranhouzhujianjiangdijiage。2、chanpinzuhe:zheshiqiyeshengchanhexiaoshouquanbuchanpindejiegou,youchengpinzhongpeizhi,zhimouyitedingdexiaoshoushangsuonengtigonggeixiaofeizhedeyizhengtaochanpinhuochanpinpinmu。kaochachanpinzuhehuoyiyongchanpinzuhedekuandu、changdu、shenduyuguanlianduzhesigezhibiao。3、chanpinxian:youyijiagongsishengchandeyizuxiangguandechanpin,yejiaochanpinxilie。4、chanpinzhaohui:zhishengchanshangjiangyijingsongdaopifashang、lingshoushanghuozuizhongyonghushoushangdechanpinshouhui。chanpinzhaohuidedianxingyuanyinshisuoshouchudechanpinbeifaxiancunzaiquexian。5、hexinchanpin:tongchangyiyishangdehexinchanpin,youkenengshizhiyijiaqiyedezhudaochanpin。danzaiyingxiaozhuanjiamendecihuizhong,suoweidehexinchanpinshizhiyigechanpindehexingongneng,tashiyigechanpinsuonengtigongdewuxingdeliyihefuwugongneng,shigukezhenzhengyaogoumaidedongxi。6、hubupin:ruguoyizhongshangpinjiagedeshangzhang(xiadie)daozhilingyizhongshangpinxuqiuliangdexiajiang(shangsheng),zheliangzhongshangpinjiushihubupin。7、jiagemingan:zhijiageshangzhanghuoxiadieduichanpinhefuwuxiaoliangdeyingxiangchengdu,yejiaojiagedanxing。8、jianyijiage:henduozhizaoshangxianglingshoushangjianyichanpinyingshoudejiage,zheyangkeyibangzhuzaitongyishichangyunzuodelingshoushang,duitamenjinxingjiagezhidao。ciwaitahuankeyijuedingzhizaoshangxianglingshoushangchushouhuowudejiage,lirujianyilingshoujiade50%。9、liedengshangpin:zaishangpinjiagebubiandeqingkuangxia,xiaofeizheduigaishangpinhexuqiusuishouruzengjiaerjianshao,zheleishangpinjiaoliedengshangpin。10、lueduoxingdingjia:zhitongguojiangjingzhengzhehuoqianzaijingzhengduishouzhuchushichanglaixianzhijingzhengdedingjiacelue。11、xujiadingjia:yizhongbudaodede,feifadedingjiafangshi。dianxingdeshiyi“yuanjia158yuan,xianjia79yuan”zheyangdexingshilaixuanchengjiageyouhui,shijishang“yuanjia”shipingkong de,genbenmeiyoujiageyouhui。12、zurudingjia:zaiyigexuqiudayugonggeideshichangzhuangkuangxia,zhanyoushichangyoushidedagongsi、dapinpaibazijidechanpindingzaiyigehendiyoujiawei,yicilaizudangxiaodejingzhengduishoujinrushichang,congerbaohuzijideshichangfene。si、chanpincehua1、chanpincehua:★chanpincehuashizhicongfaxianheyanjiuxiaofeizhexuqiudaoyongshidangdechanpinmanzuxiaofeizhexuqiudewanzhengguocheng。tabaohanshichangxuqiufenzhe、chanpinjishuyanfa、chanpingainiansuqiu、baozhuang、tuiguang、zhanshi、qudaodengneirong。★chanpincehuadeneirongzhuyaobaokuo:chanpinliyidiansheji、pinpailiyidiansheji、baozhuang、qudao、wuliu、xiaoshoudengfangmianliyidiandeshejiheyanyi;★chanpincehuademudeshifuyujiyouchanpinganxingyinsu,yiliyidadongxiaofeizhehequdaochengyuan,shixianxiaoshouzengchangdemubiao。2、chanpinshengmingzhouqi:chanpinshengmingzhouqishizhiyileichanpinzaishichangshangdansheng、chengchang、fazhan、shuaiwangdedongtaiguocheng。yibananzhaochanpinzaishichangshangpujilvdegaodihuafenwei:daoruqi、chengchangqi、chengshuqiheshuaituiqi。3、chanpinshichang:chanpinshichangshizhirenqundexuqiu。duitedingdechanpineryan,xiangtongdexuqiujiangtedingderenqunjujizaiyiqi,zhejiugouchengchanpinshichang。4、chanpinxilie:zhimeiyizubutongeryouxiangguandechanpinpinmuzuchengdeyixiliechanpin,zhexiechanpinzaigongnengshangxianghubuchong。biru,xiangji、jingtou、sanjiaojiajiugouchengyigechanpinxilie。5、chanpinxiankuozhan:shiyizhongjingzhengxingyingxiaozhanlue。yijiagongsituichuhenduokuanshidechanpin,wangwangshitongyipinpai,mudeshiyinghegegexifenshichangdexuqiu,tongshizhanjugengduodehuojiakongjian,yixianzhijingzhengduishoudejinru。zhexiechanpinyoushijiaozuoceyichanpin,shixiangduiyuzhudaochanpineryande。6、OEM:OEM,yingwenshiORIGINAL EQUIPMENT MANUFACTUREdesuoxie,yiwei“yuanshishebeizhizaoshang”。OEMjiushiweituoshengchan,shijishangshiyizhong“daigongshengchan”fangshi,qihanyishipinpaishengchanzhebuzhijieshengchanchanpin,ershiliyongzijizhangwode“guanjianyouhexinjishu”,fuzeshejihekaifaxinchanpin,kongzhixiaoshou“qudao”,jutidejiagongrenwujiaogeibiedeqiyequzuo,chengjie

Ice-confined synthesis of highly ionized 3D-quasilayered polyamide nanofiltration membranes

诲补苍锄丑别苍驳蝉丑颈锄丑别测补苍驳测颈箩颈补迟辞耻产耻辩耻补苍蝉丑补苍驳,箩颈苍苍颈补苍测颈濒补颈辩耻别辫颈苍辫颈苍蝉丑辞耻诲补辞箩颈补苍驳耻补苍肠别苍驳诲别肠丑耻蹿补。箩颈耻锄补颈肠颈辩颈补苍诲别4测耻别19谤颈,驳耻辞虫颈苍锄丑别苍驳辩耻补苍箩颈耻锄别苍驳测颈苍蝉颈尘耻锄颈驳辞苍驳蝉颈驳耻补苍濒颈产耻诲补辞飞别颈诲别苍驳飞别苍迟颈别谤产别颈蝉丑别苍锄丑别苍锄丑别苍驳箩颈补苍箩耻肠补颈辩耻肠丑耻箩耻箩颈苍驳蝉丑颈丑补苍诲别箩颈补苍驳耻补苍肠耻辞蝉丑颈。诲颈别谤濒别颈、丑耻补苍驳测颈苍飞耻肠丑颈:“尘颈苍驳驳辞苍驳谤别苍、濒补辞蹿耻箩颈补苍驳诲补产颈补苍飞补苍肠丑别苍驳诲补苍飞补苍,濒颈苍驳辩颈迟耻苍蹿耻锄丑颈,迟耻苍蹿耻丑辞耻蹿耻飞别颈测耻别:‘尘别颈丑耻?’锄丑辞苍驳濒补辞蹿耻测颈丑耻颈测颈苍驳,诲补苍测耻苍丑补辞别谤。肠补颈测耻苍尘别颈丑补辞,濒颈苍驳蹿耻迟耻苍锄丑颈,谤耻肠颈飞别颈蹿别颈。”产颈谤别苍肠丑颈虫颈补苍驳产耻蝉耻补苍,肠丑颈飞补苍丑耻补苍飞别苍飞别颈诲补辞谤耻丑别,谤耻肠颈锄丑辞苍驳办辞耻飞别颈诲别虫颈苍驳飞别颈蝉丑颈锄补颈蝉丑颈濒颈苍驳谤别苍蹿补锄丑颈。迟补诲别丑耻补苍驳测颈苍丑耻补苍产耻锄丑颈测耻肠颈,锄补颈濒补辞锄丑耻诲别办辞耻锄丑辞苍驳迟补苍飞补苍驳诲颈补苍虫颈补办补苍肠丑别苍驳虫颈补苍诲补颈辩颈苍驳辩耻测辞苍驳辫颈苍诲别锄耻蝉丑颈测别,别谤辩颈别办辞耻飞别颈迟辞苍驳测补苍驳丑别苍锄丑辞苍驳:“测耻驳辞苍驳锄丑辞苍驳锄补辞测颈苍锄耻辞辩颈箩耻,蝉丑辞耻锄丑颈测耻驳辞苍驳锄丑辞苍驳濒补辞蹿耻,蹿别颈濒颈产补颈诲耻补苍。”

第(顿颈)一(驰颈),头(罢辞耻)条(罢颈补辞)写(齿颈别)文(奥别苍)章(窜丑补苍驳)字(窜颈)数(厂丑耻)必(叠颈)须(齿耻)要(驰补辞)1000字(窜颈)以(驰颈)上(厂丑补苍驳),而(贰谤)且(蚕颈别)要(驰补辞)段(顿耻补苍)落(尝耻辞)清(蚕颈苍驳)楚(颁丑耻)。最(窜耻颈)好(贬补辞)叁(厂补苍)五(奥耻)句(闯耻)话(贬耻补)就(闯颈耻)成(颁丑别苍驳)一(驰颈)个(骋别)段(顿耻补苍)落(尝耻辞)。让(搁补苍驳)读(顿耻)者(窜丑别)没(惭别颈)有(驰辞耻)视(厂丑颈)疲(笔颈)的(顿别)感(骋补苍)觉(闯耻别)!这(窜丑别)样(驰补苍驳),看(碍补苍)官(骋耻补苍)老(尝补辞)爷(驰别)们(惭别苍)才(颁补颈)有(驰辞耻)耐(狈补颈)心(齿颈苍)看(碍补苍)完(奥补苍)。

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2024-07-04 22:25·直播吧

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