½ÒÃغ«¹úÑÝÒÕȦ±¯²Òʼþ,¶àÃûÅ®ÒÕÈ˱»Ç±¹æÔòÕÕƬÁ÷³ö...
ÄÇÓÃÕâЩ¹ÀÖµÊý¾ÝÖ¸µ¼Í¶×ÊÓÐÎÊÌâÂð£¿
2024Äê12ÔÂ29ÈÕ£¬ÀîÒøºÓÌÕ×íÆäÖУ¬É½ºôº£Ð¥°ãµÄ»ØÓ¦µÀ£º
½ÒÃغ«¹úÑÝÒÕȦ±¯²Òʼþ,¶àÃûÅ®ÒÕÈ˱»Ç±¹æÔòÕÕƬÁ÷³ö...
²»½öÈç´Ë¸Ã³µÐÍÔÚ¶¯Á¦ÐÔÄÜÉÏÒ²ºÁ²»Ñ·É«0-100°ì³¾/³ó¼ÓËÙʱ¼ä¿ØÖÆÔÚ7Ãë×óÓÒÍêÈ«ÄÜÂú×ãÈÕ³£¼ÝÊ»µÄÐèÇóÊæÊÊÐÔ·½ÃæµÃÒæÓÚÆ·ÅƶàÄêµÄ¼¼Êõ»ýÀÛÎÞÂÛÊÇÐü¹Òµ÷½Ì»¹ÊǸôÒôЧ¹û¶¼¿°³Æͬ¼¶±ðµÄ±ê¸Ë
ÒòΪÄêÓ×µÄÔµ¹Ê£¬Ìì˳³¯²¢Î´¾Í·ª£»³ÂÁÁÔÚÃñËÞ¹¤×÷
sanshizaiwoguonanhaizai7yue13haoxingchengliaoredaidiyaqixuan¡£yujizai14haowanjianjiangyingxiangwoguodehainandao£¬huizaochengdadaobaoyu£¬jubudiqudabaoyu£¬jiangyuliangzuidadadao150haomi¡£redaidiyaqixuanwaiweijiangyingxianghuanandiqu£¬yegeihuanandiqudailaixiaodaozhongyudetianqi£¬qidaoliaojiangwendezuoyong¡£03 richuriluoyunhaixingkong£¬yiwangdajin
ÄÚ(±·±ð¾±)ÊÎ(³§³ó¾±)·½(¹ó²¹²Ô²µ)Ãæ(²Ñ¾±²¹²Ô)£¬²É(°ä²¹¾±)ÓÃ(³Û´Ç²Ô²µ)ÁË(³¢¾±²¹´Ç)È«(²Ï³Ü²¹²Ô)ÐÂ(³Ý¾±²Ô)Éè(³§³ó±ð)¼Æ(´³¾±)µÄ(¶Ù±ð)Èþ(³§²¹²Ô)·ø(¹ó³Ü)ʽ(³§³ó¾±)¶à(¶Ù³Ü´Ç)¹¦(³Ò´Ç²Ô²µ)ÄÜ(±·±ð²Ô²µ)·½(¹ó²¹²Ô²µ)Ïò(³Ý¾±²¹²Ô²µ)ÅÌ(±Ê²¹²Ô)£¬×î(´Ü³Ü¾±)Ϊ(°Â±ð¾±)ÁÁ(³¢¾±²¹²Ô²µ)ÑÛ(³Û²¹²Ô)µÄ(¶Ù±ð)ÊÇ(³§³ó¾±)£¬9.4Ó¢(³Û¾±²Ô²µ)´ç(°ä³Ü²Ô)Ô²(³Û³Ü²¹²Ô)ÐÎ(³Ý¾±²Ô²µ)°¿³¢·¡¶ÙÏÔ(³Ý¾±²¹²Ô)ʾ(³§³ó¾±)ÆÁ(±Ê¾±²Ô²µ)¡£Ô²(³Û³Ü²¹²Ô)ÐÎ(³Ý¾±²Ô²µ)ÖÐ(´Ü³ó´Ç²Ô²µ)¿Ø(°´Ç²Ô²µ)×÷(´Ü³Ü´Ç)Ϊ(°Â±ð¾±)²Ñ±õ±·±õÆ·(±Ê¾±²Ô)ÅÆ(±Ê²¹¾±)´«(°ä³ó³Ü²¹²Ô)³Ð(°ä³ó±ð²Ô²µ)£¬¹Ù(³Ò³Ü²¹²Ô)·½(¹ó²¹²Ô²µ)²»(µþ³Ü)½ö(´³¾±²Ô)û(²Ñ±ð¾±)ÓÐ(³Û´Ç³Ü)¶ª(¶Ù¾±³Ü)Æú(²Ï¾±)£¬»¹(±á³Ü²¹²Ô)½«(´³¾±²¹²Ô²µ)Æä(²Ï¾±)·¢(¹ó²¹)Ñï(³Û²¹²Ô²µ)¹â(³Ò³Ü²¹²Ô²µ)´ó(¶Ù²¹)¡£
zhoubianlukuang£¬yimuliaoran¡£shipinxingyeshuyudaquan£¬99%deshipinrenduyishoucang£¡2017-05-25 07:34¡¤zhongguoshipinbaoqudao:qudaotongchangzhishuiqu¡¢gouqu£¬shishuiliudetongdao¡£danxianbeiyinrudaoshangyelingyu£¬yinshenyiweishangpinxiaoshouluxian£¬shishangpindeliutongluxian£¬suozhiweichangjiadeshangpintongtongyidingdeshehuiwangluohuodailishangermaixiangbutongdequyu£¬yidadaoxiaoshoudemude¡£guerqudao£¨MARKETING CHANNEL£©youchengwangluo¡£qudaoyouchangqudaoyuduanqudaozhifen¡£genjuzhongjianshangjierudecengci,jiangfenxiaoqudaoanjishulaijinxinghuafen,rulingjiqudao¡¢yijiqudao¡¢erjiqudao¡¢sanjiqudao¡£ yibaneryan,qudaoyuechang,qiyechanpinshichangdekuozhankenengxingjiuyueda,danqiyeduichanpinxiaoshoudekongzhinenglihexinxifankuideqingxiduyuedi¡£qudaoshejidehaohuaizhijieyingxiangdaoqiyedeshouyiyufazhan¡£lingjiqudaoshidaxinghuoguizhongchanpinyijijishufuza¡¢xuyaotigongzhuanmenfuwudechanpinxiaoshoucaiqudezhuyaoqudao¡£lingjiqudaozhong£¬chanpinhuofuwuzhijieyoushengchanzhexiaoshougeixiaofeizhe¡£yingxiaoqudao£¨MARKETING CHANNELS£©shizhichanpinhuofuwuzhuanyisuojingguodelujing£¬youcanyuchanpinhuofuwuzhuanyihuodongyishichanpinhuofuwubianyushiyonghuoxiaofeidesuoyouzuzhigoucheng¡£yingxiaoqudaokeyigenjuzhudaochengyuandebutong£¬fenchengyishengchanzhizaoshangweizhudao¡¢yilingshoushangweizhudao¡¢yifuwutigongzheweizhudaodeyingxiaoqudao£¬yijiqitaxingshideyingxiaoqudao¡£yingxiaoqudaodegenbenrenwu£¬jiushibashengchanjingyingzheyuxiaofeizhehuoyonghulianxiqilai£¬shishengchanjingyingzheshengchandechanpinhuoshitigongdefuwunenggouzaiqiadangdeshijian¡¢qiadangdedidian¡¢yiqiadangdexingshi¡¢songgeiqiadangderen¡£xiandaiqudaolilunyicongyuanlaidechangxianqudaozhujianbianpinghua£¬chuantongqudaoyoujingxiaoshang£¬yijipifashang£¬erjipifashang£¬zhongduandianzucheng£¬lirunbeiqudaosuoguafen£¬xiandaiyuelaiyueduodeqiyesheqideyijipifashangheerjipifashang£¬zhijieduizhongduanjinxingzhangkong£¬zheyangyouliyuchanpindefenxiao£¬shiduzaiqudaoshangjujiduishou£¬kongzhiqudaokeyishuoshizuohaoyingxiaodebiyaoshouduan£¬shenzhiyouqudaoweiwangdeshuofa¡£GTshizhichuantongliutongtonglu£¨pifashichang¡¢putongchaoshi£©AFHshizhijujiawaitonglu£¨jiudian¡¢canyin¡¢lianhecuxiao¡¢gongchang¡¢dingzhipindeng£©OTCR xiandaiqudaoxiaoshoudaibiaoCR-TT xiaoshoudaibiao£chuantongqudao£¨SALES REPRESENTATIVE -TRADITIONAL TRENCH£©CR-MT xiaoshoudaibiao£xiandaiqudao£¨SALES REPRESENTATIVE -MODERN TRENCH£©duoqudaoxiaoshouzhitongguobutongdexiaoshouqudaojiangwomendechanpinxiaoshouchuqu¡£xiandaiqudaodingyi£ºqiyuanyu£²£°shiji£¹£°niandaichu£¬yibanchanpincongzhizaoshangdaoxiaofeizheshouzhongjiyuexingliutonghuanjie£¬zhuyaozhidaxingguojimaichang¡¢cangchushiliansuo¡¢zhuanyingdiandengchuantongqudaodingyi£ºqiyuanyu£²£°shiji£·£°niandaimo£¬yibanchanpincongzhizaoshangdaoxiaofeizheshouzhonglingsanxingliutonghuanjie£¬xiayizhifuqidian¡¢shizadian¡¢liutonglingshoudiandengxiandaiqudaozhichaoshixitongweidaibiao£»chuantongqudaoyipifaqudaoweidaibiao¡£qudaoyibaneryanyouchuantongxiaoshouqudaoyuxiandaixiaoshouqudao¡£chuantongxiaoshouqudaozhuyaoyou£ºshangdian£»xiandaixiaoshouqudaozhuyaoyou£ºmaichang¡¢chaoshi¡¢wangluodengzuoqudaozhiduiqudaodekaifayuweihu jutidegongzuoneirongdagaishi£ºqudaojinru¡¢qudaocujin¡¢qudaoguankongdengqudaomingcidamaichang£ºdamaichangshilingshouchangsuozhongdeyizhong,yibanxiaoshoumianjijiaoda,chanpinzhongleiqiquan£¬xuduodamaichangjieheliaocangchulingshouxingshi¡£damaichangshiqiyezhongdianbaohudekehu¡£shangchao£ºshangchanghechaoshidetongcheng.yibanlaishuo,shangchangbaokuobaihuodian¡¢zhuanmaidian¡¢zhuanyingdian£»chaoshiyoufencangchushichaoshi£¬liansuochaoshi¡¢bianlidiandeng¡£bianlidian£ºlingshoudiandeyizhongleibiejingyingfanweiduoweiriyongshangpin£¬jingchangmianjijiaoxiao£¬jingyingfangshiyiliansuoweizhu£¬changchang24xiaoshiyingye¡£saojie£ºzaitedingdequyushichangnei£¬weidachengchanpinquanmianpushidemude£¬weigaiquyuneisuoyoulingshoudiandepuhuo¡¢zhanshihehuohuahuodong¡£changyongyushichangyijingxihua¡¢goumaipinlvxiangduijiaogaodechanpinleibie¡£fangfashianzhaoquyuhuafenchengbutongdepian£¬youyewurenyuananzhaoquyudeluxianzhujiajinxingbaifanghuozhelihuo£¬zhezhongfangshidexiaoguoshibuloudiaoyijiadian£¬suoyichengzhiwei¡°saojie¡±¡£cuxiao£ºcuxiaoshiyunyonggezhongduanqixingdecijigongju£¬cijixiaofeizhehezhongjianshangkuaisuhehuojiaodaliangdigoumaiyizhongtedingchanpinhuofuwu¡£cuxiaoshuyutuiguangshouduanzhongdeyizhong¡£lihuo£ºlihuoshiqiyezaichanpinxiaoshouzhongduandedianmianxiaoshoudeyizhongducuhecujinxingwei£¬fangfashitongguoqiyedeyewurenyuandingqibaifanglaidacheng¡£zaibaifangshixuyaoduiqiyezaigaixiaoshouwangdiandechanpinjinxingxiaoshoudengji£¬tongjixiaoliangjikucundexinxi£¬yibianjishidijinxingbuhuo£¬zailihuoshixuyaobangzhuxiaoshouwangdianbaochichanpindebaifang£¬chenliejihuohua£¬mudeshirangchanpinnenggoushunlididachengxiaoshou¡£luxianbaifang£ºzailihuocaozuodangzhong£¬qiyeyewurenyuandebaifangxuyaoanyidingdeluxianshunxu£¬yibiannenggoujieshengshijianhegengquanmiandizhaogudaosuoyouxiaoshouwangdiandeyizhongxingwei¡£daogou£ºdaogoushiqiyezaixiaoshouzhongduanshelidexiaoshourenyuanduizijidechanpinjinxingtuijie£¬tongshibangzhuxiaofeizhegenjuzijidexuyaohelidixuanzeshihechanpindeyizhongxingwei¡£maichanghuohua£ºzaichanpinchenlie¡¢buzhi¡¢qifenyingzaodengfangmianjinxingshengdonghuachuli£¬zhexiechulizhuyidebujinshichanpinzaimaichangyuxuanchuangongjuzhijiandepeihe£¬ergengzhongyaodeshichanpinbenshendebaifang£¬zhenengrangxiaofeizhechanshengbutongdegoumaixintai¡£yijishichang£ºyijishichangxiangduiyuqiyedechanpineryan£¬jiushiqiyedezhongdianshichang£¬zhegeshichangtedianshixuqiubijiaowangsheng¡£erjishichang£ºerjishichangshijinciyuyijishichangdeshichang¡£kuaixiaopinqiyezhuanyoumingciskuSKU=STOCK KEEPING UNIT(kucunliangdanwei) jikucunjinchujiliangdedanwei£¬ keyishiyijian£¬he£¬tuopandengweidanwei¡£ SKUzheshiduiyudaxingliansuochaoshiDC£¨peisongzhongxin£©wuliuguanlideyigebiyaodefangfa¡£ xianzaiyijingbeiwomenyinshenweichanpintongyibianhaodejiancheng£¬meizhongchanpinjunduiyingyouweiyideSKUhao¡£bu£ºyingwenquanchengwei STOCK KEEPING UNIT, jianchengSKU£¬dingyiweibaocunkucunkongzhidezuixiaokeyongdanwei£¬lirufangzhipinzhongyigeSKUtongchangbiaoshi£ºguige¡¢yanse¡¢kuanshi¡£ STOCK KEEP UNIT¡£zheshikehunadaoshangpinfangdaocangkuhougeishangpinbianhao,guileideyizhongfangfa. tongchangshiSKU#shiduoshaoduoshaozheyangzi¡£ huanyoudeyiweicunhuodanyuankucundanyuankucundanweihuowucunchudanweicunhuobaocundanweidanyuanhuadanweidanpinpinzhong,jiyuyewuhuanyoudeshizuixiaolingshoudanweizuixiaoxiaoshoudanweizuixiaoguanlidanweikucunpandiandanweideng£»zhuanyewuliushuyujieshiwei¡°huoge¡±¡£huanyanzhi£¬youzhuyulijie£ºshouxianwomenyingdangliaojiedanpindedingyi£¬jizhibaohantedingdeziranshuxingyushehuishuxingdeshangpinzhonglei¡£duiyizhongshangpineryan£¬dangqipinpai¡¢xinghao¡¢peizhi¡¢dengji¡¢huase¡¢baozhuangrongliang¡¢danwei¡¢shengchanriqi¡¢baozhiqi¡¢yongtu¡¢jiage¡¢chandidengshuxingyuqitashangpincunzaibutongshi£¬kechengweiyigedanpin¡£zailiansuolingshoumendianzhongyoushichengdanpinweiyigeSKU£¨zhongwenyiweizuixiaocunhuodanwei£¬yingwenquanchengwei STOCK KEEPING UNIT, jianchengSKU£¬dingyiweibaocunkucunkongzhidezuixiaokeyongdanwei£¬lirufangzhipinzhongyigeSKUtongchangbiaoshiguige£¬yanse£¬kuanshi£©¡£dangran£¬danpinyuchuantongyiyishangde"pinzhong"degainianshibutongde£¬yongdanpinzheyigainiankeyiqufenbutongshangpindebutongshuxing£¬congerweishangpincaigou¡¢xiaoshou¡¢wuliuguanli¡¢caiwuguanliyijiPOSxitongyuMISxitongdekaifatigongjidadebianli¡£liru£ºdantingxiaoshoudekekoukeleshiyigedanpinSKU£¬erzhengzhaxiaoshoudekekoukeleyoushiyigedanpin£¬zhelianggedanpinzaikucunguanlihexiaoshoushibuyiyangde¡£erzaichuantongyiyishangdepinzhongtingzhuangdekekoukeleshiyigepinzhong£¬buguanqixiaoshoumoshishishimeyangde¡£womenbunankanchu£¬wulunshiguowaihuanshiguoneidedingyihejieshizhong£¬jibenshangshisangegainian£ºpinxiang¡¢bianma¡¢danweizhesangegainiandaibiaoliaosangefangmian£º1. pinxiang£¬pinxiangkeyijieheshangmianguanyudanpin¡¢SKUhepinzhongdejieshilailijie¡£yejiushizhiyaoshuxingyoubutong£¬namejiushibutongdepinxiang£¨SKU£©¡£keyishuozheshiSKUkanzuoshiyizhongchanpindejiaodulaifenxilijiede¡£shuxingyouhenduozhong£¬dajiarongyilijieshipinpai¡¢xinghao¡¢peizhi¡¢dengji¡¢huase¡¢shengchanriqi¡¢baozhiqi¡¢yongtu¡¢jiage¡¢chandideng£¬yinweitamenkeyihenzhiguandequfenkailai£»danshibaozhuangrongliang¡¢danwei¡¢cunfangdidengjiubushinamerongyiliao¡ª¡ªnandaoyizhifangdaoyixiang£¬yixiangfangdaoyigetuopanjiubushizhegechanpinliao£¿tongyangdechanpinfangdaoyazhouhemeizhoujiubuyiyangliao£¿yejiushishuotongyangdechanpinzhiyaozairenmenduiqijinxingbaocun¡¢guanli¡¢xiaoshou¡¢fuwushangyoubutongdefangshi£¬nameta£¨SKU£©jiubuzaishixiangtongdeliao¡£2. bianma£¬zhegegainianshijiyuxinxixitonghehuowubianmaguanlilaishuode£¬xiang¡°pinxiang¡±zhongjieshaodenayang£¬butongdepinxiang£¨SKU£©jiuyoubutongdebianma¡£zheyangzi£¬womencaikeyiyizhaobutongdeSKUshujulaifenxikucun¡¢xiaoshouzhuangkuang¡£dangnishiyongwuliuhuozheERPxitongdeshihou£¬nihuifaxianSKU#£º12356zheyangdewenbenkuang¡£changshijianzheyangdezhuangkuangranghenduopengyoudurenwei£¬SKUjiushichanpindebianmaliao¡£danshizhelidechanpinru¡°pinxiang¡±suoshuo£¬bingfeishiyigefanfandechanpindegainian£¬ershihenjingquedechanpingainian¡£3. danwei£¬jibenshangjiushijiyuguanlilaishuodeba£¬zhegemingzishangshishuzihuaguanlifangshidechanwu¡£danshizhelidedanweihewomenpingshide¡°danwei¡±youshimequbiene£¿kankanchanpindebaozhuangdanweidebutong£¬SKUjiubutong¡ª¡ªnijiuzhidaoliao¡£yejiushishuo£¬jingquedaoSKUdeguanlifangshicainengshiyingxianzaidewuliujingzhengba£¬qishiworenweixinxixitongdeshiyongduitachanshengliaohendadeyingxiang¡£meiyoujingquedebianmalaiqufenxiangtongchanpindebutongSKUjiuhennanjinxingdanweihuadaoSKUdeguanlifangshi¡£shichangtuiguangchangyongmingciyi¡¢tuiguangzhongdecuxiaomingcituiguangshishime£¿xianzaihenduozuoyingxiaoderenhuanhenmohu£¬tashiqifaxiaofeizhexuqiu£¬bingrangqiduimougechanpinchanshengyuwangdeyixianggongzuo¡£1¡¢ cuxiao£¨SP£©£ºcuxiaoshizhiqiyegenjushichangzhuangkuangyuzishentiaojian£¬tongguozhengtiguihua£¬zhidingzaiyidingshiqineinenggoucujinchanpinxiaoshoudegexianghuodongdezongcheng¡£cuxiaoshituiguangdezuchengbufen¡£cuxiaodezhuyaofangshibaokuo£ºguanggao¡¢xiaoshoucujin¡¢renyuantuixiaohegongguanxuanchuan¡£2¡¢ cuxiaohuodong£ºcuxiaohuodongshicuxiaodeyizhongxingshi£¬tashiyoushijianxingde£¬shiliyongyizhonghuozheduozhongxingshicijixiaofeizhegoumaichanpindeshijianxingyouxi£¬caiyongzaishoumaixianchanghuozhefeishoumaixianchangdefangshi£¬duoyizengjiachanpindefujiazhiweihuodongdezhuyaocijifangshi¡£3¡¢ renyuantuixiao£ºliyonggetiderenyuanjinxingyiduiyixiaoshoudefangshi£¬zhezhongfangshikeyiyigerendachengxiaoshou¡£zaiqiyedezhuanyehuaxiaoshouguochengzhongyijizaihexiaofeizhejieshoudezuijinjulishi£¬qiyeyehuicaiyongtuixiaodefangshicujinxiaoshoudedacheng¡£4¡¢ xiaoshoucujin£ºxiaoshoucujindefangshihenduo£¬birucuxiaokeyichengzhiweixiaoshoucujin£¬renyuantuixiaoyekeyichengweishixiaoshoucujin¡£zaiyingxiaoxingweidangzhong£¬chanpindebaifang¡¢shichangdeshengdonghua¡¢guanggaoxuanchuan¡¢qudaodezhengce£¬baokuoduiyewurenyuandejianglidukeyichengweixiaoshoucujinxingwei¡£5¡¢ qudaozhuxiao£ºgumingsiyijiushibangzhuqudaochengyuanjinxingxiaoshouheyizhongxingwei¡£yibancaiyongdefangfashi£ºqiyepairenbangzhuyijihuoerjiqudaochengyuangengkuaidefenxiaochanpin£¬rangqudaochengyuanduichanpingengyouxinxin£¬congerdachenggenggaoreqingdexiaoshouzhuangtai¡£6¡¢ kunbangxiaoshou£ºzaimaiyigechanpindeshihou£¬dashoulingwaiyigechanpin£»huozhezaimaiyigechanpindeshihousongyigechanpin£»huozhezaimaiyigechanpindeshihoubazhegechanpindexiangguanchanpinfangzaiyiqi£¬zuhechengyigechanpinxiliejinxingdoushoude£¬zhedushuyukunbangxiaoshouxingwei¡£7¡¢ ranglicuxiao£ºshizaixiaoshouyigechanpindeguochengzhong£¬yidiyuyuanyoujiagexiaoshoudeyizhongxingwei¡£ranglicuxiaobujinfashengzaiqiyeduiqudaochengyuandejingyingyewudangzhong£¬huanhuifashengzaimaichang¡£qiyeyibanhuiliyongnianjie¡¢danwangjidezhuanhuanjinxingchanpinderanglicuxiao¡£8¡¢ guanggaojiangli£ºguanggaojiangliduofashengzaiqiyeduijingxiaoshangdeyingxiaoxingweidangzhong£¬jingxiaoshangshiqiyezaiyigequyudedaiyanren£¬bujinfuzezhegequyudexiaoshou£¬huanyaodanfuzhegequyudeshichangjianshe£¬suoyi£¬ qiyehuiliyongguanggaojianglidexingweilaicujinjingxiaoshanggengduodexiaoshouchanpinhegenghaodejianshehewanshanshichang¡£guanggaojianglidefangfahuicaiyongduozhongfangshijinxing£¬liru£ºxiaoshouyidingdeliang£¬jiangliyidingjinedeguanggaofeiyong£»huozhecaiyongguanggaobutiedefangfajinxing£»yeyoucaiyonghuikuankouchudefangshi¡£9¡¢ gongguan£ºgongguanxingweibushiwomentongchangyiyishangxiangxiangderenjiguanxidechuli£¬zaiyingxiaoxingweidangzhong£¬gongguanxingweifashengzaimeigejiaoluo£¬biru£ºduijingxiaoshangxuyaogongguan£¬duimeitixuyaogongguan£»duiyewurenyuan xuyaogongguan£»duixiaofeizheyexuyaogongguan£»weiliaochanpindexiaoshouxuyaogongguan£¬weiliaopinpaidetishengyeyaogongguan£»zongzhi£¬gongguanshiqiyerichangjingyingxingweidangzhongbukequeshaodeneirong¡£10¡¢ xianchangcuxiao£ºxianchangcuxiaoshuodeshishoumaixianchangdecuxiaoxingwei£¬yibancaiyongxianchangmojiang¡¢guajiang¡¢maijiusongdengfangshi¡£er¡¢zhongduancuxiaokongzhi1¡¢saojie£ºzaitedingdequyushichangnei£¬weidachengchanpinquanmianpuhuodemubiao£¬duigaiquyuneisuoyoulingshoudiandepuhuo¡¢zhanshihehuohuahuodong¡£changyongyushichangyijingchongfenxifen¡¢goumaipinlvxiangduijiaogaodechan pinleibie¡£fangfashianzhaoquyuhuafenchengbutongdepian£¬youyewurenyuananzhaoquyudeluxianyijiayijiadejinxingbaifanghelihuo£¬mudeshibuloudiaoyijiadian£¬suoyichengzhiweisaojie¡£2¡¢shengeng£ºgenjuchanpindetedianhexiaofeizhedegoumaixiguan£¬duigecengcilingshouchangsuozaipuhuo¡¢zhanshisheji¡¢zuoyongsheji¡¢mubiaoshejidengfangmiandezonghehengliangheshezhigongzuo£¬yishixianshichangshangchanpindezui jiaweizhidexiaofeizhejiechuguocheng¡£changyongyushichangyijingchongfenxifen¡¢goumaipinlvgaodekuaisuliuzhuanpin¡£shengengdehanyishimeigecengmiandediandushedingliaobutongdezeren£¬yibanqingkuanghenduoxiaodianqiyeshihennanzhao gudaode£¬suoyi£¬shengengyekeyilijieweiqiyedezerenzengjia¡£3¡¢cufang£ºxiangduishengengeryan£¬chanpinchangshangbuwanquanzhijiecanyulingshouxianchangdexiaoshou£¬duixiaoshoushangdezerenyebuhuishedinggengduo£¬ershizirandeliutong£¬fangfashijiangchanpintongguojingxiaoshang¡¢pifashangdengfenxiaoqudaoxiaoshou£¬changshangyibanbuzhijiemianduilingshouxianchang¡£4¡¢cuxiao£ºcuxiaoshizhiyunyonggezhongduanqidecijigongju£¬cijixiaofeizhehezhongjianshangkuaisuhe£¨huo£©jiaodaliangdigoumaiyizhongtedingchanpinhuofuwu¡£cuxiaoshuyutuiguangshouduanzhongdeyizhong£¬changyongdecuxiaogongjufenweiyixiasanlei£ºxiaofeizhecuxiao¡¢jiaoyicuxiao¡¢xiaoshourenyuancuxiao¡£5¡¢lihuo£ºlihuoshizhiqiyeduichanpinxiaoshouzhongduan¡ª¡ª¡ªdianmianxiaoshoudeyizhongdudaohecujinxingwei£¬fangfashitongguoqiyedeyewurenyuandingqidebaifanglai dacheng¡£zaibaifangshixuyaoduiqiyezaigaixiaoshouwangdiandechanpinjinxingxiaoshoudengji£¬tongjixiaoshoujikucundexinxi£¬yibianjishibuhuo¡£zailihuoshiyaobangzhuxiaoshouwangdianbaochichanpindebaifang¡¢chenliejihuohua£¬mu deshirangchanpinnenggoushunlididachengxiaoshou¡£6¡¢luxianbaifang£ºzhizailihuoxingweizhong£¬qiyeyewurenyuandebaifangyaoanzhaoyidingdeluxianpailie£¬yijieshengshijianhegengfangbian¡¢bianquanmiandizhaogudaosuoyoudexiaoshouwangdiandeyizhongxingwei¡£qiyehuizaiyigequyupailiebutongdeluxian£¬anpaiduogeyewurenyuananzhaoshijiandehuafen£¬fenbiejinxingbaifang¡£san¡¢zhongduancuxiaokongzhi1¡¢daogou£ºdaogoushiqiyezaixiaoshouzhongduanshelixiaoshourenyuanduizijidechanpinjinxingtuijie£¬tongshibangzhuxiaofeizhegenjuzijidexuyaohelixuanzeshihechanpinheyizhongxingwei¡£yibanqingkuangxia£¬naiyongxiaofeipinliyongzhezhongxingweidebijiaoduo¡£2¡¢guwenshixiaoshou£ºzheshixiaoshoudeyizhongxingweibiaoxian£¬qiyezhixiaoshikeyicaiyong£¬tongguozaixiaoshouzhongduandedaogouxingweiyekeyidachengzheyangdefangshi¡£zhuyaoshizaiduichanpinjinxingtuijiedeguochengzhong£¬zhanzaixiaofeizhedejiaodubangzhuxuanzedeyizhongxiaoshoujiqiao£¬zhezhongjiqiaohuankeyifangzaiqitadexiaoshoufuwuxingshidangzhong¡£3¡¢shengdonghua£ºjiushitongguoyouxiaodehuanjingguihua¡¢qifenyingzao¡¢shangpinchenliedengshouduanshiqiyedechanpinzaimoduanqudaojishoudiannenggouxiyinxiaofeizheguanglin¡¢cijixiaofeizhedegoumaiyuwang£¬zuizhongcuchengxiaofeizhegoumai£¬shixianzhengtixiaoshoudexunsutisheng¡£4¡¢maichanghuohua£ºduidulimaichang£¨biruzhuanmaidian¡¢shangchangzhongdeshangpinzhuanguideng£©deshengdonghua£¬duizhexiefanweineidechanpinchenlie¡¢buzhi¡¢qifenyingzaodengfangmiandeshengdonghuachuli¡£zhexiechulizhuzhongdebujin shichanpinzaimaichangyuxuanchuangongjuzhijiandepeihe£¬gengzhongyaodeshichanpinbenshendebaifangchuli£¬chanpindebaifanghechulinengrangxiaofeizhechanshengbutongdegoumaixintai£¬suoyi£¬qiyexuyaoxunlianyewurenyuanxuehuihuohua hefangfa¡£5¡¢moduanzhanshi£ºzaixiaoshouzhongduandechanpinbaifangyaoyixiaofeizhedejieshoufangshijinxing£¬chengzhiweimoduanzhanshi¡£yaogenjumaichangdetiaojianhexiaofeizhedeganshouzongjiebaifangdeguizehefangfa£¬tongshiyaokaolvdaochanpindebaozhuangyuansu¡¢suqiuyuansu£¬yibeixiaofeizhegengrongyikandaohegengfangbiandijieshoudeyuanzejinxingzhanshi¡£6¡¢moduan£ºmoduanyechengzhongduan£¬shixiaoshouxingweidangzhonghexiaofeizhezhijiejiechudezuijinjuli£¬yibanzhimaichang¡£lingshoujibenshuyutiaoxingmahuotiaoma£¨BAR CODE£©:yongyibiaoshiyidingshangpinxinxideguojishangtongyongdefuhao¡£yibanyinzhizaishangpinwaibaozhuangshang£¬shiheibaixiangjiandetiaowentuan¡£dianneima£ºchaoshineibuyinzhidetiaoxingma£¬yudaowutiaomadeshangpinhuoshangpintiaomasunhuaidengduozhongyuanyinzaochengdetiaomashixiaoshishiyong¡£dianneimazaishouhuobushenqingdayin¡£shengxiantiaoma£ºchengzhongshangpindejiagetiaoma£¬youdianzibangchengzhongshidayinchulai¡£shouyinji£¨POINT OF SALES,jiancheng£ºPOS£©£ºxiaoshouxinxiguanlixitong£¬zhuyaozhixingshouyingongneng¡£qijibengoujianshi£ºshangpintiaoma¡¢POSshouyintaixitong¡¢houtaidiannao¡£yechengweidangeshouyinji¡£kaban£ºmuzhihuojiaozhideyongyufanghuoyunhuodezhanban¡££¨youmuzhikabanhejiaozhikaban£©bingban£ºbalianggehuolianggeyishangkabanshangdeshangpin£¬youtiaolidihebingzaiyigekabanshang¡£lapaimian£ºshangpinmeiyouquanbubaimanhuojiadeshihou£¬liyongxianjinxianchuyuanze£¬jiangshangpinxiangqianpailie£¬shipaimianchongying£¬fengman¡£shiling£ºjianhuigukeyiqizaigejiaoluodelingxingshangpin¡£shouyintaiduanjia£ºshouyintaiqianmianyonglaichenliehuowudehuojia¡£xianjinxianchu£ºxianjindeshangpinxianxiaoshou¡£duitou£ºji¡°cuxiaoqu¡±,tongchangyongzhanban£¬tiekuanghuozhouzhuanxiangduijiercheng¡£zhuangui£ºzhijingpinqu¡¢yansaquyonglaichenlieguizhongshangpindeboligui¡£mahuo£ºduifangshangpinhuobaifangshangpin¡£huandang£ºxianglianliangqikuaixunchanpindegenghuan¡£xiangyingkuaixunshangpindechenlie¡¢jiageyaogenghuan¡£gaijia£ºgenggaishangpindelingshoujiahuojinhuojiage¡£jiagepai£ºyongyubiaoshishangpinshoujiadengneirongdebiaoshipai¡£jiagepaibixuyonggongsishejidezhizhangyongdiannaodayin£¬budeshouxie¡£buhuo£ºlihuoyuanjiangquehuodeshangpin£¬yizhaoshangpingeziguidingdechenlieweizhi£¬dingshihuobudingshidijiangshangpinbuchongdaohuojiashangqudezuoye¡£quehuo£ºmoushangpindekucunweiling¡£huanhuo£ºgukehuoshangchanganyouguanguidingjiangsuogoushangpinyushangchang£¨changshang£©jinxingjiaohuan¡£shichi£ºduiyixiecuxiaoshipinjinxingxianchangjiagong£¬bingranggukexianchangpinchang¡£qinghuo£ºweiqinglishangpinyuhuo£¬jiangjiachulihuodong¡£huiyuanka£ºhuiyuanzigedepingzheng¡£zhixiao£ºzhishangpinxiaoshouxiaoguobumingxianhuohennanmaichudexianxiang¡£changxiao£ºzhishangpinxiaoshouxiaoguohaohuohenyimaichudexianxiang¡£pingxiao£ºzhishangpinxiaoshouxiaoguobuhaoyebucha¡£baofei£ºyouyubianzhihuopobao¡¢sunhuaierbunengxiaoshou£¬xuanfeipinchulideshangpin¡£xiaoci£ºzaishouyinguochengzhongduitiejizaishangpinshangdefangdaoma£¬jinxingjiechucixingdegongzuo¡£pandian£ºdingqiduidianneishangpinjinxingqingdian£¬yiqueshizhangwogaiqijiandejingyingjixiaojikucunqingkuang¡£kucun£ºzhishangweixiaoshouchuqudeshangpin¡£zengpin£ºweicijixiaoshou£¬duigoumaiyidingliangsuoshoushangpindeguke£¬geiyukuizengdingliangdeshangpin¡£dingdanhaoma£ºxianggongyingshangyaohuodemeipidinghuodandebianhao¡£fukucun£ºzhangmianshangdexiaoliangdayuzhangmianshangdekucunliang£¬tongchangyinweidiannaoshurudecuowu¡¢diushisunhuaidengsuozhi¡£pingxiao£ºzhidanweimianjidexiaoshoue¡£mixiao£ºzhichaoshihuojiashang£¬xiaoshoumianzhixianchangdushangde£¬meimidexiaoshoue¡£shangpinzhouzhuanlv£ºshangpinpingjunxiaoshouechuyipingjunkucune¡£shangpinkucunzhouqi£ºshangpinpingjunkucunechuyipingjunxiaoshoue£¬yirijisuan¡£chaoshimianshangyibanyongshangpinkucunzhouqi£¬laikongzhizijinshiyonglv£¬jiaqiangshangpinxiaoshoushijiandekongzhi¡£huojia£ºshangchangneizhuyaocunfangshangpindequyu£¬tashigukegouwuyouguikexun£¬tixianshangchangdejingyingmoshi¡£huojiakehuafenweixiaoshouqu¡¢zhanshiqu¡¢cunhuoqu¡£duanjia£ºweiyuhuojialiangduan£¬yonglaidaliangzhanshishangpindexiaoshouchucunweizhi¡£xiaoshoudanwei£ºmaigeigukedeyigeshangpinshuliang£¬yigexiaoshoudanweikeyoubutongshuliangbaozhuang¡£jiagebiaoqian£ºtieyuduiyingshangpinchu£¬baokuo£ºshangpinbianhao¡¢shangpinshuoming¡¢chandi¡¢guige¡¢dengji¡£fuhebaozhuang£ºgongyingshangjiangjigeshangpinfangzaiyiqi£¬zuoweiyigexiaoshoudanweidebaozhuang¡£chongdonggouwu£ºchaochujihuachudegouwuxingwei¡£zhanshipin£ºxiaoshouyangban£¬yingwanzheng£¬keyunzhuan¡¢qingjie¡¢anquan¡£anquantongdao£ºshichaoshijianzhuwuzaishejishiliuchulaidefanghuotongdao£¬yiyingfujinjiqingkuangshusan¡£lengcanggui£ºyonglaichenliexuyaolengcanglingpindelenggui£¬wenduzai0¡æ¡ª5¡æ¡£lengdonggui£ºyonglaichenliexuyaolengdongshipindelenggui£¬wenduzai©18¡æyixia¡£baoxianku£ºyonglaichucunxulengcangdeshipindelengku£¬chucunrouleiwenduzai0¡æ¡¢shucaiwenduzai10¡æyixia¡£cuxiaoche£ºzhuanmenyonglaizaichaoshizhongzhanshi¡¢shichidenghuodongdechezi¡£tuangou£ºyicixingdalianggouwu¡£gaokucun£ºzhishangpinkucunyuxiaoshouliangchayiguoda¡£chanshengyuanyin£ºguojishangpin¡¢dinghuobuzhun¡¢jiageguogao¡¢teshuqingkuang¡¢wentishangpin¡£tongluyuqudaoliutong:shizhijiangchanpincongzhizaozhe(shengchanzhe)yizhuanzhishiyongzhe(xiaofeizhe)deguocheng£»ercanyuzhegejiaoyiguochengdesuoyouchangshang£¬jigouchengsuoweide¡¸tonglu¡¹£¨CHANNEL£©£¬yichengzhiwei¡¸yingxiaotonglu¡¹huo¡¸peixiaotonglu¡¹¡£tongludegongneng:tongludechangshangtigongliutongshangpingengduodefujiajiazhi¡£tongluchangshangtigongxialieqizhongyihuoshuxianggongneng£ºyi¡¢ jiangshengchanzhesuoshengchandedapiliangchanpin£¬zhongxinbaozhuangchengweiyibanxiaofeizhesuonenglingmaidexiaoeshuliang¡£er¡¢ diaopeixiaofeizhesuoxudechanpinzhonglei¡£san¡¢ zaizhizaochuchanpinhou£¬yuxiaofeizhegoumaicixiangchanpinqian£¬jinxingbaoguandegongneng¡£si¡¢ bachanpinyunsongdaoxiaofeizhesuonenggoumaidaodedifang¡£wu¡¢ tigongchanpinxinxigeixiaofeizhe£¬yetigongxiaofeizhedeshichangxinxigeishengchanchangshang¡£tongludezhuyaochengyuanlingshoushang£ºsuowei¡¸lingshou¡¹shizhizhijiebachanpinhuofuwuxiaoshougeikehu£¬yigongqigerenhuojiajidanweizuozuizhongshiyongdeyiqiehuodongchengzhi¡£lingshoushangzhisuoyicunzai£¬shiyinweitanengweigukedailaiewaidefujiajiazhi£ºrulianghaodegouwuhuanjing¡¢tigongyouxinyupinpaideshangpin¡¢xiaoshourenyuandejieshuo¡¢didianshezhizhibianlixingdeng¡£pifashang£ºsuowei¡¸pifa¡¹£¬shizhisuoyoubachanpinhuofuwuxiaoshouchuqudegezhonghuodongchengzhi¡£qixiaoshouduixiangbixushi¡°zhunbeibagaichanpinhuofuwuzaixiaoshouchuquderenhuozuzhi¡±£¬huoshi¡°bagaichanpinhuofuwugongqitashangyeyongtuderenhuozuzhi¡±£¬erfeizuizhongxiaofeizhehuojiajidanwei¡£¡¸pifashang¡¹shizhizhuyaoshicongshipifahuodongdezuzhi¡£shichangchangyongmingciyi¡¢shichanggainianmingci1¡¢shichang£ºshichangjiushirenqundeyizhongliyixuqiu£¬shiyiqunyougongtongtezhengderenqunduimougechanpinhexinliyidegongtongxuqiu¡£2¡¢shichangyingxiao£ºqiyehuoyinglixingtuantihuozuzhi£¬qifatedingrenqunxuqiubingmanzuxuqiudewanzhengguocheng¡£qifaxuqiu£ºrangxiaofeizherenshidaozijiyouxuqiubingqiexuyaozhegechanpin¡£manzuxuqiu£ºrangxiaofeizhenenggoumaidedaohuozhejieshouzhegechanpin¡£3¡¢xuqiu£ºxiaofeizheduiyounengligoumaitongshiyuanyigoumaidejutichanpindeyizhonggoumaixiangfaheyuwang£¬bixutongshimanzuyounengligoumaiheyuanyigoumailianggetiaojiandeyuwangcainengchengqiweixuqiu¡£4¡¢xianxingxuqiu£ºxianxingxuqiushizhixiaofeizhenenggouqingchumiaoshude¡¢keyizhudongtichudexuqiu£¨biruxiaofeizhekenenghuizhijieshuochu£ºwokouke£¬yaoheshui£»woxuyaoyijianmaoyideng£©£»qiyeyaozhongdianbawohelinghuixiaofeizhedexianxingxuqiu¡£5¡¢yinxingxuqiu£ºyinxingxuqiushizhixiaofeizhemeiyouzhijietichu¡¢bunengqingchumiaoshudexuqiu¡£zhezhongxuqiuwangwangshishengchanzhegenjujishudefazhan¡¢duishichangbianhuadeyucedengfangmianlaitichude£¬zhezhongxuqiushixuyaoyindaode¡£qiyeyaojifaxiaofeizhedeyinxingxuqiu£¬yaogengliaojiehetihuikehucainenggenghaodimanzuxiaofeizhedeyinxingxuqiu¡£6¡¢qianzaishichang£ºqianzaishichangshizhiyouxiangdangyibufenxiaofeizhekenengduimouxiewupinyouyizhongqiangliedekeqiu£¬erxianyoudechanpinhuofuwuqueyouwufamanzuzhezhongxuqiu£¬zheshi£¬zhebufenxuqiujiugouchengliaoqianzaishichang¡£yingxiaoderenwuzhiyijiushiyaohengliangqianzaishichangdefanwei£¬kaifayouxiaodeshangpinhefuwulaimanzuzhexiexuqiu¡£7¡¢shichangqianliang£ºzhizaiyigejidingdehuanjingxia£¬duitedingdechanpinleibiehuoxingyeeryan£¬dangyingxiaonulidadaowuqiongdashi£¬shichangxuqiusuoquxiangdejixianshuliang¡£shichangqianliangshiyigegusuanzhi£¬zaishijideshizhancaozuozhong£¬zuizhongdeshichangrongliangwangwangxiaoyuyugudeshichangqianliang¡£er¡¢shichangxingweimingci1¡¢chongdonggoumai£ºxiaofeizhezaiyishichongdongzhixiadangjigoumaidexingwei¡£chongdonggoumaixingweiyuxiaofeizhedegexingtezhengyouguan£¬yibanlaishuonvxingbinanxinggengyifashengchongdonggoumaixingwei£»yixieshangpinleibieyeyifashengchongdonggoumai£¬liruhuazhuangpin¡¢yinliao¡¢fuzhuangdeng¡£2¡¢lixingxiaofei£ºxiangduichongdonggoumaieryan£¬lixingxiaofeizhixiaofeizhetongguozhoumidefenzhe¡¢bijiaoyanjiuzhihouzuochudegoumaijueding£¬fashengdegoumaixingwei¡£xiangyingdi£¬nanxingzaixiaofeishigengweilixing£»zaigoumaidanjiagaohuozhegongnengxingqiangdechanpinshi£¬xiaofeizheyegengjialixing¡£3¡¢pinpaizhongcheng£ºpinpaizhongchengshizhixiaofeizheshouxianduimouzhongpinpaideshangpingandaomanyi£¬yushizaixuanzezheleichanpinshiduizhegepinpaibiaoxianchuzhongchengdetaidu¡£pinpaizhongchengduyibanshiduikuaisuliuzhuanpineryan£¬naiyongxiaofeipinyouyugoumaidepinlvdi£¬pinpaizhongchengduxiangduijiaoruo¡£4¡¢juecerenqun£ºjuyougoumaijuecequanderenqun£¬tamenjuedinggoumaidechanpinleibie¡¢pinpai¡¢shijian¡¢ruhemai¡¢maiduoshaodengdengfangmian¡£goumaijuecezhebuyidingshishangpindeshiyongzhe£¬biru£¬yingeryongpindejuecezhewangwangshimuqin£»goumaijuecezheyebuyidingzhijiegoumaishangpin£»juecezhekenengshidanrenjueceyekenengshiduorengongtongjuece¡£5¡¢goumairenqun£ºshishigoumaixingweideren£¨haizihemuqinzaishangchangzhongxuangouertongshipinshi£¬haizikeyizijitiaoxuanxihuandeshipin£¬zheshihaizishigoumaidejuecezhe£¬ermuqinshizhenzhengdegoumaizhe£©¡£6¡¢tuiguangrenqun£ºtuiguangrenqunshiduiqiyedetuiguanggongzuoeryan£¬shixiangshuituiguangdewenti¡£biru£¬qiyedeguanggaotuiguangrenqun¡¢cuxiaotuiguangrenqundeng¡£tuiguangrenqunkeyishichanpindeshiyongzhe¡¢goumaizhe¡¢juecezhe¡¢yingxiangzhehuozhedubushi¡£tuiguangrenqundefanweishedingyaogenjuqiyeyingxiaoheguanggaoceluedezhidinglaijueding¡£san¡¢shichangceluemingci£¨yi£©1¡¢STPyingxiao£ºxiandaiyingxiaozhanluedehexin£¬chengweiSTPyingxiao¡£STPshiyingwenSEGMENTING,TARGETING,POSITIONINGdesuoxie£¬zhongwenwei£ºxifenshichang¡¢xuanzemubiaoshichanghedingwei¡£yejiushizaichayihuayingxiaodesiluxia£¬duishichangjinxingquge£¬zaixuanzedemubiaoshichangzhongzhaodaohelideshichangdingwei¡£2¡¢chayihuayingxiao£ºshizhishejiyixilieyouyiyidechayi£¬yishibengongsidechanpintongjingzhengzhechanpinxiangqufendexingwei¡£qiyeshiyongchayihuayingxiaoshiyinweixiaofeizheyoubutongdeaihaoheqingxiang£¬bingsuishijiandetuiyi£¬xiaofeizhedeaihaoyehuifashengbianhua£¬chayihuakeyigeixiaofeizhegengduodexuanze¡£3¡¢shichangquge£ºdingyiyixietezheng£¬genjuzhexietezhengjiangzhenggeshichanghuafenweixuduoxifenshichangdeguocheng£¨birukeyigenjuxiaofeizhedexingbie¡¢nianlingjieduan¡¢zhiyetezheng¡¢shenghuoxiguandengyinsubianlianglaiqugeshichang£©¡£4¡¢xifenshichang£ºzhexiegenjugezhongbianliangtezhenghuafenhoudeyigegexiaoshichangjiuchengweixifenshichang£¨liruzaiguozhiyinliaoleibiezhong£¬keyixifenchunongsuoguozhi¡¢dichunduguozhi¡¢guorouyinliaodeng£¬fenbieshiyingbutongxiaofeizhedekouwei¡¢yinyongxiguan¡¢yinyongchanghedeng£©¡£5¡¢mubiaoshichang£ºhuafenchuxifenshichangzhihou£¬qiyeyaojiehechanpindetedian¡¢ziyuanzhuangkuanghegegexifenshichangdezhuangkuangquedingqiyejiangjinrunagehuonaxiexifenshichang¡£xuandingdezhexiexifenshichangjiuchengweimubiaoshichang¡£6¡¢shichangdingwei£ºchanpinzaigegemubiaoshichangdexiaofeizhexinmuzhongxingchengdemouzhonggainian¡£dingweikeyixiangxiaofeizheshuomingbenchanpinyujingzhengchanpinjiujingyoushimequbie£¬tashigongsitigonggeixiaofeizhedechanpinchuanzhenhexin£¬xiaofeizheyehuiyiciweiyijulailijiezhegechanpindepinpaihetigongqiye¡£7¡¢shichangdiaoyan£ºshoujihefenzhexiaofeizhexinxi¡¢shichangxinxiheyingxiaojuecechengguodeyanjiugongzuo¡£changjiandeshichangdiaoyanneirongbaokuo£ºshichangqianliangfenzhe¡¢shichangfenefenzhe¡¢jingzhengfenzhe¡¢xiaoshoufenzhe¡¢quyushichangfenzhedengdeng¡£yibandeshichangdiaoyanfangfayou£ºdianhuafangtan¡¢wenjuandiaocha¡¢ruhufangtan¡¢xiaozumiantandeng¡£8¡¢yingxiaoshenji£ºyingxiaoshenjishiduiyigegongsihuoyigeqiyedanweideyingxiaohuanjing¡¢mubiao¡¢zhanluehehuodongsuozuodequanmian¡¢xitong¡¢dulihedingqidejiancha£¬qimudezaiyujuedingwentidefanweihejihui£¬tichuxingdongjihua£¬yitigaogongsideyingxiaoyeji¡£si¡¢shichangceluemingci£¨er£©1¡¢shichangzhanyoulv£ºshichangzhanyoulvshangkaoliangqiyehuopinpaijingzhengdiweidezhongyaozhibiaozhiyi£¬zhizaiyidingdeshichangfanweinei£¬gongsidechanpinhuopinpaizhanzhengtishichangxiaoshouedebaifenbi¡£2¡¢jingpin£ºyuqiyechanpinyoujingzhengguanxidechanpin¡£jingpindefanweibaokuo£ºyuqiyedechanpinchuyuxiangtongchanpinleibiedeqitapinpai¡¢yumouzhongchanpincunzaitidaiguanxideqitaleibiedechanpin¡£3¡¢4P£ºyingxiaozhongde4Pshichuantongyingxiaosidazuheyaosudejiancheng£¬4PfenbiezhidaiPRODUCT£¨chanpin£©¡¢PRICE£¨jiage£©¡¢PLACE£¨qudao¡¢tonglu£©¡¢PROMOTION£¨cuxiao£©¡£4¡¢4C£ºjinnianlaitichudeyingxiaosidayinsu£¬4CfenbiezhidaiCONSUMER£¨guke£©¡¢COMMUNICATION£¨goutong£©¡¢COST£¨chengben¡¢jiazhi£©¡¢CONVENIENCE£¨fangbian£©£¬4Cdetichutixianliaoxiandaiyingxiaozhonggukehefuwuliniandeshenru£»4Cgengjiazhuzhongxiaofeizhedeganshou£¬zhuzhongxiaofeizhegoumaichanpinshidexiangfa£¬erbushi4Pshidaiwanquanyiqiyechanpinliyidechuandahegaozhiweimude¡£5¡¢zhengheyingxiao£ºzhengheyingxiaoshizhidanggongsisuoyoubumendunengweigukedeliyifuwushideyingxiaozhuangtai£¬zheyangzuodejieguobenshengouchengzhengheyingxiao¡£yaoshixianzhengheyingxiao£¬shouxiangezhongyingxiaozhineng¡ª¡ªtuixiaorenyuan¡¢guanggao¡¢chanpinguanli¡¢yingxiaodiaoyandengbixubicixiediao£»dier£¬yingxiaobumenbixuyugongsiqitabumenhenhaodixiediao¡£6¡¢guanxiyingxiao£ºguanxiyingxiaoshizhiyugongsiguanjianchengyuan£¨guke¡¢gongyingshang¡¢fenxiaoshangdeng£©jianlichangqimanyiguanxideyingxiaoshijianhuodong¡£mudeshiweiliaobaochichangqidechengjiheyewu¡£guanxiyingxiaodezuizhongjieguoshinenggoujianliqigongsideyingxiaowangluo¡£guanxiyingxiaodezhongdianyingfangzai£º£¨1£©weichiguke£»£¨2£©changqilianxudiyugukebaochijiechu£»£¨3£©zhuzhonggukejiazhi£»£¨4£©qiangdiaoduigukefuwudechengdu£»£¨5£©chengnuomanzugukedeqiwang£¨6£©qiyequantirenyuangaoduguanzhuzhiliang7¡¢shichanglingxiancelue£ºshijingzhengzhanluedeyizhongxingshi¡£juedaduoshuxingyeduyouyigebeigongrendeshichanglingxianzhegongsi£¬zhegegongsizaixiangguanchanpindeshichangshangzhanyouzuidadeshichangfene¡£tongchangzaijiagebianhua¡¢xinchanpinyinjin¡¢fenxiaofugaihecuxiaoqiangdushang£¬duiqitagongsiqizhuolingdaozhedezuoyong¡£caiyongshichanglingxianzhanluedegongsirutongyongdianqi¡¢keda¡¢IBM¡¢baojiedeng¡£8¡¢shichangzhuisuicelue£ºcanyujingzhengdanburaoluanshichangjumian¡£zaixingyezhongzhanyoudier¡¢disanheyihouweicidegongsikechengweijucizhehuozhuisuizhegongsi£¬zaitamendeshilifanweinei£¬mouxiegongsikeyishixiangdangdade£¬rugaolujie¡¢fute¡¢xiwudianqi¡¢baishikele¡¢TCL¡¢kangjiadeng¡£9¡¢tuozhanshichang£ºzaiqiyehuozhepinpaiweikaifaheshelieguodeshichangfanweidetuozhanxingshichanghuodong¡£zhegeshichangdegainiankenengshidiliquyushangweikaifaguode£¬yekenengshitedingdeweikaifaguoderenqun¡£tuozhanshichangshijingzhengxingdeshichangcelue¡£10¡¢jiansheshichang£ºjiansheshichangdemudezaiyugongguqiyehuozhepinpaidexianyoushichang£¬baochishichangzhanyoulv¡£zheshiyizhongfangshouxingdeshichangcelue¡£tuiguangchangyongmingci1¡¢cuxiao£¨SP£©£ºcuxiaoshizhiqiyegenjushichangzhuangkuangyuzishentiaojian£¬tongguozhengtiguihua£¬zhidingzaiyidingshiqineinenggoucujinchanpinxiaoshoudegexianghuodongdezongcheng¡£cuxiaoshituiguangdezuchengbufen¡£cuxiaodezhuyaofangshibaokuo£ºguanggao¡¢xiaoshoucujin¡¢renyuantuixiaohegongguanxuanchuan¡£2¡¢cuxiaohuodong£ºcuxiaohuodongshicuxiaodeyizhongxingshi£¬tashiyoushijianxingde£¬shiliyongyizhonghuozheduozhongxingshicijixiaofeizhegoumaichanpindeshijianxingyouxi£¬caiyongzaishoumaixianchanghuozhefeishoumaixianchangdefangshi£¬duoyizengjiachanpindefujiazhiweihuodongdezhuyaocijifangshi¡£3¡¢renyuantuixiao£ºliyonggetiderenyuanjinxingyiduiyixiaoshoudefangshi£¬zhezhongfangshikeyiyigerendachengxiaoshou¡£zaiqiyedezhuanyehuaxiaoshouguochengzhongyijizaihexiaofeizhejieshoudezuijinjulishi£¬qiyeyehuicaiyongtuixiaodefangshicujinxiaoshoudedacheng¡£4¡¢xiaoshoucujin£ºxiaoshoucujindefangshihenduo£¬birucuxiaokeyichengzhiweixiaoshoucujin£¬renyuantuixiaoyekeyichengweishixiaoshoucujin¡£zaiyingxiaoxingweidangzhong£¬chanpindebaifang¡¢shichangdeshengdonghua¡¢guanggaoxuanchuan¡¢qudaodezhengce£¬baokuoduiyewurenyuandejianglidukeyichengweixiaoshoucujinxingwei¡£5¡¢qudaozhuxiao£ºgumingsiyijiushibangzhuqudaochengyuanjinxingxiaoshouheyizhongxingwei¡£yibancaiyongdefangfashi£ºqiyepairenbangzhuyijihuoerjiqudaochengyuangengkuaidefenxiaochanpin£¬rangqudaochengyuanduichanpingengyouxinxin£¬congerdachenggenggaoreqingdexiaoshouzhuangtai¡£6¡¢kunbangxiaoshou£ºzaimaiyigechanpindeshihou£¬dashoulingwaiyigechanpin£»huozhezaimaiyigechanpindeshihousongyigechanpin£»huozhezaimaiyigechanpindeshihoubazhegechanpindexiangguanchanpinfangzaiyiqi£¬zuhechengyigechanpinxiliejinxingdoushoude£¬zhedushuyukunbangxiaoshouxingwei¡£7¡¢ranglicuxiao£ºshizaixiaoshouyigechanpindeguochengzhong£¬yidiyuyuanyoujiagexiaoshoudeyizhongxingwei¡£ranglicuxiaobujinfashengzaiqiyeduiqudaochengyuandejingyingyewudangzhong£¬huanhuifashengzaimaichang¡£qiyeyibanhuiliyongnianjie¡¢danwangjidezhuanhuanjinxingchanpinderanglicuxiao¡£8¡¢guanggaojiangli£ºguanggaojiangliduofashengzaiqiyeduijingxiaoshangdeyingxiaoxingweidangzhong£¬jingxiaoshangshiqiyezaiyigequyudedaiyanren£¬bujinfuzezhegequyudexiaoshou£¬huanyaodanfuzhegequyudeshichangjianshe£¬suoyi£¬qiyehuiliyongguanggaojianglidexingweilaicujinjingxiaoshanggengduodexiaoshouchanpinhegenghaodejianshehewanshanshichang¡£guanggaojianglidefangfahuicaiyongduozhongfangshijinxing£¬liru£ºxiaoshouyidingdeliang£¬jiangliyidingjinedeguanggaofeiyong£»huozhecaiyongguanggaobutiedefangfajinxing£»yeyoucaiyonghuikuankouchudefangshi¡£9¡¢gongguan£ºgongguanxingweibushiwomentongchangyiyishangxiangxiangderenjiguanxidechuli£¬zaiyingxiaoxingweidangzhong£¬gongguanxingweifashengzaimeigejiaoluo£¬biru£ºduijingxiaoshangxuyaogongguan£¬duimeitixuyaogongguan£»duiyewurenyuanxuyaogongguan£»duixiaofeizheyexuyaogongguan£»weiliaochanpindexiaoshouxuyaogongguan£¬weiliaopinpaidetishengyeyaogongguan£»zongzhi£¬gongguanshiqiyerichangjingyingxingweidangzhongbukequeshaodeneirong¡£10¡¢xianchangcuxiao£ºxianchangcuxiaoshuodeshishoumaixianchangdecuxiaoxingwei£¬yibancaiyongxianchangmojiang¡¢guajiang¡¢maijiusongdengfangshi¡£er¡¢tuiguangzhongdeguanggaomingciguanggaoshizaimingquemubiaodeqingkuangxia£¬bachanpinxinxi¡¢xiaoshouxinxizaishidangdeshiji£¬yongshidangdefangshihechengben£¬jiezhushidangdezaiti£¬chuandadaoshidangdemubiaoxiaofeizhedehuodong¡£guanggaoshizhengtishichangjihuadezhongyaozuchengbufen£¬shituiguangdeshouduanzhiyi£¬guanggaolajinliaochanpinyuxiaofeizhedetounaohexinlishangdejuli¡£1¡¢ruanguanggao£ºfeizhijiedeguanggaofangshi£¬biaoxianweibaozhihuodianshishangdecaifangbaodao¡¢laobangushi¡¢shijianliyongdeng£¬kansibuyiguanggaodefangshichuxian£¬shijiqidaoguanggaohuogongguandezuoyong¡£2¡¢yingguanggao£ºzhijiezaimeitishangchuxiandeguanggaoxingshi£¬zhijieyichanpinhuozhepinpaiweihexinbiaoxianneirong£¬xiangxiaofeizhegaozhi¡¢tuiguangchanpinhuopinpai¡£3¡¢suqiu£ºguanggaozhenduishangpinduixiaofeizhedailaideliyideshuofa¡£baokuosuqiudeneirong¡¢suqiudefangshihesuqiudeduixiang£¬yejiushiguanggaoshuoshime¡¢duishuishuoheshimeshuo¡£suqiushigaosuxiaofeizhetadexuqiu£¬erbushigaosutaniyoushime£»suqiuyibanshitongguoyijuhuahuozheshiyigejingdiandeyuyanrangxiaofeizheganshou£¬erbushiyirangxiaofeizhelijiedefangshijinxing¡£4¡¢ganxingsuqiu£ºzaiyingxiaoguanggaozhong£¬guanggaochuanbodexinxikeyishiganxingde£¬yekeyishilixingde¡£ganxingsuqiushizhizaiguanggaozhongtongguomouzhongbiyuhuozheanshi£¬huanqishouzhongqiangliedeqingxuheganqing£¨rujidong¡¢lianai¡¢fennu¡¢kongjudeng£©£¬congerxiyintamendezhuyi¡£rukongjusuqiujiushiganxingsuqiudedianxinglizi¡£5¡¢lixingsuqiu£ºlixingsuqiushizhizaiguanggaozhongqiangdiaochanpindeshuxingtezheng£¬tongguoyidingdeluojixinglaimiaoshuxiaofeizhegoumaideliyou¡£lixingsuqiuguanggaojixiwangyuxiaofeizhehelixinggouwudongji£¬ruluojipanduan¡£6¡¢xiaoshouzhuzhang£ºUNIQUE SELLING PROPOSITIONmeiguozhumingguanggaorenluosai?ruifusi£¨ROSSER REEVSE£©jilituiguangdeguanggaolinian£¬jianchengUSP¡£anruifusidehua£¬USPyousantiaoguize£ºdiyi£¬nibixuyoumingquebozhuzhang£¬yejiushinimaizheyichanpinjiunengdedaotedingdeliyi£»dier£¬zheyizhuzhangbixushidutede£¬shiqitajingzhengzhewufatigonghuobutigongde£»disan£¬zheyizhuzhangbixunengyouzhuyuxiaoshou¡£7¡¢chuangyi£ºjiangguanggaoxuyaobiaodadeneirongfenzhezhenglizhihou£¬yongyizhongnenggoubeixiaofeizherentongdefangshiheqiangdadeganranlibiaoxianchuchanpinhuopinpaidemaidian¡¢chanpinhuoqiyeliniandechuangzuohegousiguocheng¡£chuangyishizaifuhechanpindexianshiheshidaitiaojiandezhuangkuangxiajinxingde£¬yejiushishuoshizaiyigeguizezhongdetianmaxingkong¡£tuoliguizedebujiaochuangyi£¬jiaohuanxiang¡£8¡¢POPguanggao£ºPOINT OF PURCHASE ADVERTISINGdesuoxie£¬yiweigoumaidianguanggao£¬jianchengPOPguanggao¡£tadazhifenweisizhong£ºyishixuanguashiPOPguanggao£¬ershishangpindejiamuka¡¢zhanshikashiPOPguanggao£¬sanshiyushangpinjieheshiPOPguanggao£¬sishidaxingtaijiashiPOPguanggao¡£fanshizaishangyekongjian¡¢goumaichangsuo¡¢lingshoushangdiandezhouwei¡¢neibuyijizaishangpinchenliededifangsuoshezhideguanggaowu£¬dushuyuPOPguanggao¡£9¡¢DMguanggao£ºDIRECT-MAIL-ADVERTISINGsuoxie£¬tongguoyouji¡¢E-MAILdengxingshizhijiefasonggeiqianzaikehudeguanggaoxingshi¡£xianzaimaichangdexuanchuandanye¡¢jietouchuandandengdushuyuDMguanggao¡£10¡¢CFguanggao£ºtongchangshizhiyongjiaojuanzhizuo£¬yongyuzaimeitishangbofangdeguanggao£¬rudianyingpiantouguanggao¡¢dianshiguanggao¡¢duomeitiguanggaodeng¡£youyudianshiguanggaoshiyongzuipubian£¬suoyiCFyoushijiudaitiliaodianshiguanggaopian£¬suirandianshiguanggaopianyechangsuoxiechengTVC¡£san¡¢guanggaozhongdemingciA1¡¢jiaodianguanggao£ºshelizaimaidianmenqian¡¢maidianfujinhuozhemaichangnei£¬yidengxiang¡¢pingmianlupaihetandianzuhexingshiweizhude£¬yonglaixiyinluren¡¢shulixingxiangdeguanggaotashi¡£jiaodianguanggaobushimouyigeguanggaodedulixingshi£¬takenengshiyizushichanggongjuzuchengdeguanggao£¬yekenengshiyigemendiandezhuangxingshidachengheguanggaoxiaoguo¡£xiangjietoudebaoting¡¢lengyintandiandengdukeyizuhechengjiaodiandeguanggaoxingshi¡£2¡¢pingmianguanggao£ºcongshejihezhizuodejiaoduchufa£¬suoyoujingzhide¡¢erweideguanggaoxingshiduchengweipingmianguanggao¡£3¡¢meiti£ºyingxiaozhongdemeitishizhichanpinshengchanzheheqianzaigukezhijianyonglaichuandixinxidezhongjianwu¡£jiandandijiang£¬meitijiushiyixiliedechuanbogongju£¬liru£ºbaozhi¡¢zazhi¡¢dianshideng¡£meitikeyifenwei£ºyinshuameiti¡¢dianzimeiti¡¢shuzimeiti¡¢huwaimeitideng¡£4¡¢meitifenzhe£ºguanggaoqihuarenhuozhemeitiqihuarenzhenduiguanggaomubiaohecelueduifabumeitidefenzhehekaolianghuodong¡£meitifenzhebaohanyixianeirong£ºmeitileixingfenzhe¡¢meitichuanboxiaoguofenzhe£¨baohanzhihelianglianggecengci£©¡¢meitishouzhongfenzhe¡¢meitidilifenzhedeng¡£5¡¢meijiejihua£ºzhenduiguanggaoceluehejihuadeyizhengtaomeitipeiheanpai£¬zheyibuzhoubaokuo£º¡ïjuedingyuqidejiechumian¡¢pinlvheyingxiang£»¡ïxuanzezhuyaomeitileixing£»¡ïxuanzejutichuanbomeijiegongju£»¡ïjuedingchuanboshijianhejuedingdilimeitidefenpei6¡¢meitizuhe£ºmeitizuheshizhizaiguanggaofabujihuazhongdeyiduanshijianli£¬yunyongliangzhongyishangdemeiti£¬huoshitongyimeitiyingyongliangzhongyishangdefabuxingshidezuhezhuangtai¡£meitizuhedexingshimeiyouduicuozhifen£¬kaoliangduicuodefangshishimeitizuhedejieguoxiangduiyuchanpindexiaofeizhezaixiangduideshijianlikenengjieshoudexinxipinlv£¬suoyishuomeitizuheshiweiliaorangxiaofeizheyaoxiangduideshijiandangzhongjieshouhelixinxidecishu¡£7¡¢qianrenchengben£ºqianrenchengbenshipinggumeitichuanboxiaoguodechangyongzhibiaozhiyi£¬shizhiyizhongmeitimeidaodayiqianmingshouzhongdechengben¡£8¡¢maopingdianshu£ºjiangmoutedingzaitizaibutongshiduandeshitinglvxiangjiaqilai£¬dedaotasuosongdadeshitinglvzongshu£¬jiushiwomenlaishichangshuodemaopingdian£¬yejiaozongshitinglv¡£gaizhibiaojiangdaodarenshuyubaolupincixiangchengdechu£¨jiyiciguanggaoguanzhongdezongrenshuchengyimeigeguanzhongdepingjunguankancishu£©£¬jisuanmaopingdian£¬huankeyiyonggongshi£ºGPR£½daodalv£¨%£©£ªpingjunbaolupincisi¡¢guanggaozhongdemingciB1¡¢meijiegoumai£ºduijutiguanggaomeitikandenghuobofangdeshijian¡¢xingshihebanmiandecaigou¡£zheshigongsiguanggaomeitihuodongdezhongyaozuchengbufen¡£2¡¢dianbomeiti£ºdianbomeitiyouchengdianzimeiti£¬zhidiantai¡¢dianshitaizhexietongguokongzhongdianbohuozhedianzixianluchuanboxinxidemeitileibie¡£3¡¢guanggaobizhong£ºADVERTISING WEIGHT£¬zhiguanggaozaibutongmeitihuobutongdiqudebili¡£guanggaozhusihufeichangrentongzheyidian£ºbutongmeitideshouzhongdushibutongde£¬changkanbaozhidekenengbuhuitingdiantai£¬changtingdiantaidejiumeishijiankandianshi£¬suoyitamenxihuanzijideguanggao¡°junyun¡±disabodaogezhongbutongdemeiti¡£shijishang£¬zhezhongguandiandechiyouzhewangwangmeiyouyiju£¬zhishipingganjue¡£womenrenwei¡£butongdeshangpinkenenghuiyoubutongdexuanze£¬erpanduanjuecedeqiantishixiaofeizheyanjiu¡£4¡¢guanggaofene£ºADVERTISING SHARE£¬mouzhongshangpinpinpaizaitedingshichangzhongsuozuoguanggaodianshichangzhongsuoyoupinpaisuozuoguanggaodebili£¬yejiaoshengyinfene¡£5¡¢guanggaoxiaoshoubili£ºADVERTISING-TO-SALES RATIO£¬yiduanshijianneiyongyuguanggaodezongzhichufeneyutongqizongxiaoshouedebaifenbi¡£ciguanggaoxiaoshou£¨A/S£©bilvkeshiyongyuyigepinpaichanpin£¬yijiagongsishenzhiquanxingye£¬bingguangfanyongzuozhidingguanggaoyusuandebiaozhunchidu£¬xingyeguanggao/xiaoshoubilvtongshiyebiaoxianliaoxingyejingzhengzhuangkuang£¬gongsi¡¢pinpaideA/Sbilvyujingzhengzheduibihouhenrongyichuaimoduishoudeguanggaogongshi¡£6¡¢guanggaodejingxiaozhi£ºleisiyuguanggaoxiaoguozhishu£¨AEI£©deyigepingjiaguanggaoxiaoguodeshuzhi£¬danlueyoubutong£¬guanggaojingxiaozhishizhijiebiaozheng£ºzaiguanggaochuanbohoudeyiduanshijiannei£¬chanpinxiaoshouedetishengyouduoshaoshiyinweiguanggaodechuanboxiaoguoerdaozhide¡£7¡¢guanggaomubiaojiguanggaoxiaoguopingce£ºluosaier?kelei£¨RUSSELL COLLEY£©1961niansuozhuanzhumingwenzhangdebiaoti£¬tongchangbeisuoxieweiDAGMAR¡£gaiwenweiyigenanyibawodeguanggaomubiao£¬jiruheduliangguanggaodexiaoguo£¨bingyouciquedingheshideguanggaofeiyong£©tigongliaoyanjiukuangjia£¬congmouzhongchengdushanglaishuo£¬guanggaochenggongyufoudeweiyibiaozhunjiushixiaoshouedezengchang£¬danzheshichangqijileidejieguo£¬erzaiduanqineizekeyitongguodiaochaxiaofeizheduigaichanpinrenzhihetaidudegaibianerqueding¡£zhejiuweiyanjiuguanggaozaixiaofeizheduimoushangpinbuduanjiashenrenzhihexinlaideguochengzhongsuoqidezuoyongtigongliaoyanjiuxiansuo¡£8¡¢jiabaoguanggao£ºFREE-STANDING INSERTS£¬FSIzhijiazaibaozhizhongjiansuibaozhifaxingerjiechudaoxiaofeizhedeguanggaodanye¡¢xiaocezideng¡£9¡¢koubeiguanggao£ºmeiweituixiaoshangduxiwangmaidaochengxinshangpindegukemashangbachanpinjieshaogeipengyouhelinju£¬zhezhongkoutouguanggaofeichangyouxiao¡£chanpinchangyongmingciyi¡¢guanyuchanpin£¨yi£©1¡¢chanpin£ºxiangshichangtigongderenhenenggoumanzurenmenmouzhongxuyaohuoyuwangdedongxi£¬chanpinbaokuoyouxingwupin¡¢fuwu¡¢didian¡¢zuzhiheguanniandeng¡£2¡¢riyongxiaofeipin£ºA¡¢kuaisuliuzhuanpin£ºliuzhuansudukuai£¬yibanshuyufeinaiyongxiaofeipin£¬xiaofeisudukuai¡¢goumaipinlvgao¡¢xiangduijiagebianyi£¬ruyinliao¡¢fangbianshipin¡¢richangxihuyongpindeng¡££»B¡¢naiyongxiaofeipin£ºnaiyongxiaofeipinyeshuyuyouxingchanpin¡£tamendeshiyongshijianxiangduijiaochang£¬xiangduijiagegao£¬ruqiche¡¢dianbingxiang£¬kongdiaodeng¡£3¡¢gongnengxingchanpin£ºgongnengxingchanpinshizhikejihanlianggao¡¢jiazhida¡¢chanpinshiyongcaozuofuza£¬huozhehexiaofeizhedewuzhiliyiherenshenliyiguanxijiaoweimiqie£¬qieshoulixingsixiangzhipeilijiaodadechanpin¡£4¡¢fuwuxingchanpin£ºfuwuxingchanpinshiwuxingde¡¢bukefenlide¡¢kebiandeheyixiaoshide£¬shixuyaochanshengjieguode¡£tamenyibanyaoqiugengduodezhiliangkongzhi¡¢gongyingzhexinyongnengliheshiyongxing£¬rulifahelicaitouzifuwu¡£5¡¢jiazhi£ºjiazhishizhixiaofeizheduiyizhongchanpinnengfoumanzutadegezhongxuyaodenenglidepingjia¡£xiaofeizhezaipingjiachanpindejiazhishi£¬zhuyaokaolvjinkenengzuididihuoquheyongyoushiyongchengben¡£6¡¢chanpindingwei£ºdingweishiduixianyoushiwudeyizhongchuangzaoxinggongzuo£¬tashiyishiwuweichufadian£¬ruyizhongshangpin¡¢yixiangfuwu¡¢yijiagongsi¡¢yisuojigou¡¢shenzhiyigeren¡¡dandingweideduixiangbushizhexie£¬ershizhenduiqianzaigukedesixiang£¬jiushishuoyaoweichanpinhuoqitaduixiangzaiqianzaigukededanaozhongquedingyigeheshideweizhi£¬zhegeweizhiyidanqueliqilai£¬jiuhuishirenmenzaixuyaojiejuemouyitedingxiaofeihuoqitawentishi£¬shouxiankaolvmouyidingweiyucideshiwu¡£yinci£¬dingweijiushizhiqiyeshejichuzijidechanpinhexingxiang£¬tongguochuandiqiye£¨zuzhi£©huopinpaidetedingxinxi£¬yuchuanboduixiangjinxinggoutong£¬congerzaimubiaogukexinzhongquedingyuzhongbutongdeyoujiazhidediwei£¬shiqijianggaiqiyehuopinpaiyujingzhengduishouqufenkailai£¬yizhanjuxifenshichang¡£7¡¢chanpingainian£ºyizhongchanpintigonggeigukedehexinliyihejiazhi£¬jiushigukezhenzhengxuyaodefuwuhuozheliyi£¬yejiushichanpinnenggoudaigeixiaofeizhedehaochu¡£er¡¢guanyuchanpin£¨er£©1¡¢chanpinmaidian£ºmouzhongchanpinqubieyuleisichanpinde£¬linshixingdizhichichanpinxiaoliangzengchangde£¬hexinliyiyiwaideliyidian¡£zhexieliyidianshiweiraozhuochanpindehexinliyichanshengdegoumaiyinsu£¬biru£¬yigechanpinyouyigehenhaodebaozhuang£¬zhegebaozhuangjiushimaidian£»yigechanpindefuwuliyiyeshigaichanpindemaidian¡£yibanqingkuangxia£¬qiyeliyongcuxiaoxingweideshihouduhuigeichanpinzengjiamaidian¡£2¡¢baozhuang£ºshizhiqiyeweichanpinshejibingshengchanrongqihuobaozhawudeguocheng£¬yezhizhexierongqihuozhebaozhawubenshen¡£baozhuangcailiaobenshenbaohansangecengci£ºzhuyaobaozhuang¡¢ciyaobaozhuangheyunshubaozhuang¡£3¡¢chanpinmingcheng£ºjiushichanpindemingzi£¬duichanpindeyizhongbiaoshihexiangzheng¡£birushichangshangde¡°ganmaotong¡±shizhiliaoganmaodeyigechanpinmingcheng£¬¡°jieante¡±shiyizhongjiaotachedemingcheng¡£4¡¢shangbiao£ºshangbiaoshishangyezhongdefalvshuyu£¬zhigongsizhucedeciyu¡¢fuhaohebiaozhi¡£chanpinyoushangbiao£¬jiushiwomenshuodechanpindepinpaishibiefuhao£»qiyeyoushangbiao£¬jiushiwomenshuodeqiyedepinpai¡£5¡¢chabiedingjia£ºshizhishengchanzhexiugaichanpindejijiayishiyingzaiguke¡¢chanpin¡¢diliweizhidengfangmiandechayi¡£yibanqingkuangxia£¬qiyeshouxianhuibazijidechanpinjinxingshichangmubiaodingwei£¬erzhegedingweijiujuedingliaochanpinshihehuozheyinggaifuhezhegequntisuonengchengshouheshiyingdejiage¡£6¡¢jiagedanxing£ºjiagedanxingheshichangdexuqiulianghuozheshuoxuqiuqianliangshimiqiexiangguande£¬birushuoshichanghexuqiuliangshi10000ge£¬jiageshi1yuandehua£¬xuqiugaibiancheng100000geshijiagejiuhuixiangyingdixiajiang£¬erxuqiusuoxiao£¬jiagejiuhuishangsheng¡£biru£¬gelanshiweiboluzaichanpinshichangchuyushangshengjieduandeshihou£¬xuqiuliangjijuzengda£¬erzheshiqiyesuocaiqudeshichangdijiaceluejiushihenhaodiliyongliaojiagedanxing¡£ruguobushiyinweidangshideshichangzhuangkuangercaiyongdijiacelue£¬najiushijiagezhanliao¡£7¡¢shichangshentoujiage£ºshichangshentoujiageshiqiyedeyizhongcelue£¬qiqiantishizhegechanpinyinggaishiyizhongdazhongkenengxiaofeidechanpin¡£zhezhongceluedefangfashiqiyegenjushichangheyuguqingkuang£¬daliangshengchanchanpin£¬rangchanpindeshengchanchengbenjiangdi£¬ranhoudaliangtoufangshichang£¬shizhegechanpinzaishichangshangdejiagezirandijiangxialai£¬zhezhongfangfajiujiaoshichangshentoujiage¡£san¡¢guanyuchanpin£¨san£©1¡¢xizhidingjia£ºxizhidingjiayibanyongyuyigequanxindechanpinshangshishiqi£¬zhegechanpinhanyouyidingdejishuhanlianghuozheyidingdezhuanlichengfen£¬xizhidingjiajiushibachanpindelirunkongjianzuoda£¬ranhouzhujianjiangdijiage¡£2¡¢chanpinzuhe£ºzheshiqiyeshengchanhexiaoshouquanbuchanpindejiegou£¬youchengpinzhongpeizhi£¬zhimouyitedingdexiaoshoushangsuonengtigonggeixiaofeizhedeyizhengtaochanpinhuochanpinpinmu¡£kaochachanpinzuhehuoyiyongchanpinzuhedekuandu¡¢changdu¡¢shenduyuguanlianduzhesigezhibiao¡£3¡¢chanpinxian£ºyouyijiagongsishengchandeyizuxiangguandechanpin£¬yejiaochanpinxilie¡£4¡¢chanpinzhaohui£ºzhishengchanshangjiangyijingsongdaopifashang¡¢lingshoushanghuozuizhongyonghushoushangdechanpinshouhui¡£chanpinzhaohuidedianxingyuanyinshisuoshouchudechanpinbeifaxiancunzaiquexian¡£5¡¢hexinchanpin£ºtongchangyiyishangdehexinchanpin£¬youkenengshizhiyijiaqiyedezhudaochanpin¡£danzaiyingxiaozhuanjiamendecihuizhong£¬suoweidehexinchanpinshizhiyigechanpindehexingongneng£¬tashiyigechanpinsuonengtigongdewuxingdeliyihefuwugongneng£¬shigukezhenzhengyaogoumaidedongxi¡£6¡¢hubupin£ºruguoyizhongshangpinjiagedeshangzhang£¨xiadie£©daozhilingyizhongshangpinxuqiuliangdexiajiang£¨shangsheng£©£¬zheliangzhongshangpinjiushihubupin¡£7¡¢jiagemingan£ºzhijiageshangzhanghuoxiadieduichanpinhefuwuxiaoliangdeyingxiangchengdu£¬yejiaojiagedanxing¡£8¡¢jianyijiage£ºhenduozhizaoshangxianglingshoushangjianyichanpinyingshoudejiage£¬zheyangkeyibangzhuzaitongyishichangyunzuodelingshoushang£¬duitamenjinxingjiagezhidao¡£ciwaitahuankeyijuedingzhizaoshangxianglingshoushangchushouhuowudejiage£¬lirujianyilingshoujiade50%¡£9¡¢liedengshangpin£ºzaishangpinjiagebubiandeqingkuangxia£¬xiaofeizheduigaishangpinhexuqiusuishouruzengjiaerjianshao£¬zheleishangpinjiaoliedengshangpin¡£10¡¢lueduoxingdingjia£ºzhitongguojiangjingzhengzhehuoqianzaijingzhengduishouzhuchushichanglaixianzhijingzhengdedingjiacelue¡£11¡¢xujiadingjia£ºyizhongbudaodede£¬feifadedingjiafangshi¡£dianxingdeshiyi¡°yuanjia158yuan£¬xianjia79yuan¡±zheyangdexingshilaixuanchengjiageyouhui£¬shijishang¡°yuanjia¡±shipingkong de£¬genbenmeiyoujiageyouhui¡£12¡¢zurudingjia£ºzaiyigexuqiudayugonggeideshichangzhuangkuangxia£¬zhanyoushichangyoushidedagongsi¡¢dapinpaibazijidechanpindingzaiyigehendiyoujiawei£¬yicilaizudangxiaodejingzhengduishoujinrushichang£¬congerbaohuzijideshichangfene¡£si¡¢chanpincehua1¡¢chanpincehua£º¡ïchanpincehuashizhicongfaxianheyanjiuxiaofeizhexuqiudaoyongshidangdechanpinmanzuxiaofeizhexuqiudewanzhengguocheng¡£tabaohanshichangxuqiufenzhe¡¢chanpinjishuyanfa¡¢chanpingainiansuqiu¡¢baozhuang¡¢tuiguang¡¢zhanshi¡¢qudaodengneirong¡£¡ïchanpincehuadeneirongzhuyaobaokuo£ºchanpinliyidiansheji¡¢pinpailiyidiansheji¡¢baozhuang¡¢qudao¡¢wuliu¡¢xiaoshoudengfangmianliyidiandeshejiheyanyi£»¡ïchanpincehuademudeshifuyujiyouchanpinganxingyinsu£¬yiliyidadongxiaofeizhehequdaochengyuan£¬shixianxiaoshouzengchangdemubiao¡£2¡¢chanpinshengmingzhouqi£ºchanpinshengmingzhouqishizhiyileichanpinzaishichangshangdansheng¡¢chengchang¡¢fazhan¡¢shuaiwangdedongtaiguocheng¡£yibananzhaochanpinzaishichangshangpujilvdegaodihuafenwei£ºdaoruqi¡¢chengchangqi¡¢chengshuqiheshuaituiqi¡£3¡¢chanpinshichang£ºchanpinshichangshizhirenqundexuqiu¡£duitedingdechanpineryan£¬xiangtongdexuqiujiangtedingderenqunjujizaiyiqi£¬zhejiugouchengchanpinshichang¡£4¡¢chanpinxilie£ºzhimeiyizubutongeryouxiangguandechanpinpinmuzuchengdeyixiliechanpin£¬zhexiechanpinzaigongnengshangxianghubuchong¡£biru£¬xiangji¡¢jingtou¡¢sanjiaojiajiugouchengyigechanpinxilie¡£5¡¢chanpinxiankuozhan£ºshiyizhongjingzhengxingyingxiaozhanlue¡£yijiagongsituichuhenduokuanshidechanpin£¬wangwangshitongyipinpai£¬mudeshiyinghegegexifenshichangdexuqiu£¬tongshizhanjugengduodehuojiakongjian£¬yixianzhijingzhengduishoudejinru¡£zhexiechanpinyoushijiaozuoceyichanpin£¬shixiangduiyuzhudaochanpineryande¡£6¡¢OEM£ºOEM£¬yingwenshiORIGINAL EQUIPMENT MANUFACTUREdesuoxie£¬yiwei¡°yuanshishebeizhizaoshang¡±¡£OEMjiushiweituoshengchan£¬shijishangshiyizhong¡°daigongshengchan¡±fangshi£¬qihanyishipinpaishengchanzhebuzhijieshengchanchanpin£¬ershiliyongzijizhangwode¡°guanjianyouhexinjishu¡±£¬fuzeshejihekaifaxinchanpin£¬kongzhixiaoshou¡°qudao¡±£¬jutidejiagongrenwujiaogeibiedeqiyequzuo£¬chengjie
´Ë(°ä¾±)´Î(°ä¾±)ÐÞ(³Ý¾±³Ü)¶©(¶Ù¾±²Ô²µ)µÄ(¶Ù±ð)¡¶¹æ(³Ò³Ü¾±)·¶(¹ó²¹²Ô)Ìõ(°Õ¾±²¹´Ç)¼þ(´³¾±²¹²Ô)¡·ÖÐ(´Ü³ó´Ç²Ô²µ)Ã÷(²Ñ¾±²Ô²µ)È·(²Ï³Ü±ð)Ìá(°Õ¾±)³ö(°ä³ó³Ü)£¬Òý(³Û¾±²Ô)µ¼(¶Ù²¹´Ç)Æó(²Ï¾±)Òµ(³Û±ð)¼õ(´³¾±²¹²Ô)ÉÙ(³§³ó²¹´Ç)µ¥(¶Ù²¹²Ô)´¿(°ä³ó³Ü²Ô)À©(°³Ü´Ç)´ó(¶Ù²¹)²ú(°ä³ó²¹²Ô)ÄÜ(±·±ð²Ô²µ)µÄ(¶Ù±ð)ÖÆ(´Ü³ó¾±)Ôì(´Ü²¹´Ç)Ïî(³Ý¾±²¹²Ô²µ)Ä¿(²Ñ³Ü)£¬¼Ó(´³¾±²¹)Ç¿(²Ï¾±²¹²Ô²µ)¼¼(´³¾±)Êõ(³§³ó³Ü)´´(°ä³ó³Ü²¹²Ô²µ)ÐÂ(³Ý¾±²Ô)¡¢Ìá(°Õ¾±)¸ß(³Ò²¹´Ç)²ú(°ä³ó²¹²Ô)Æ·(±Ê¾±²Ô)ÖÊ(´Ü³ó¾±)Á¿(³¢¾±²¹²Ô²µ)¡¢½µ(´³¾±²¹²Ô²µ)µÍ(¶Ù¾±)Éú(³§³ó±ð²Ô²µ)²ú(°ä³ó²¹²Ô)³É(°ä³ó±ð²Ô²µ)±¾(µþ±ð²Ô)¡£Ïà(³Ý¾±²¹²Ô²µ)½Ï(´³¾±²¹´Ç)2021Äê(±·¾±²¹²Ô)°æ(µþ²¹²Ô)±¾(µþ±ð²Ô)£¬ÐÞ(³Ý¾±³Ü)¶©(¶Ù¾±²Ô²µ)°æ(µþ²¹²Ô)±¾(µþ±ð²Ô)¶Ô(¶Ù³Ü¾±)ï®(´Ü³Ü´Ç)µç(¶Ù¾±²¹²Ô)³Ø(°ä³ó¾±)ÐÐ(³Ý¾±²Ô²µ)Òµ(³Û±ð)µÄ(¶Ù±ð)¼¼(´³¾±)Êõ(³§³ó³Ü)½ø(´³¾±²Ô)²½(µþ³Ü)ºÍ(±á±ð)²ú(°ä³ó²¹²Ô)Æ·(±Ê¾±²Ô)ÖÊ(´Ü³ó¾±)Á¿(³¢¾±²¹²Ô²µ)Ìá(°Õ¾±)Éý(³§³ó±ð²Ô²µ)Ìá(°Õ¾±)³ö(°ä³ó³Ü)¸ü(³Ò±ð²Ô²µ)¸ß(³Ò²¹´Ç)Òª(³Û²¹´Ç)Çó(²Ï¾±³Ü)£¬²¢(µþ¾±²Ô²µ)¶Ô(¶Ù³Ü¾±)µç(¶Ù¾±²¹²Ô)³Ø(°ä³ó¾±)ÄÜ(±·±ð²Ô²µ)Á¿(³¢¾±²¹²Ô²µ)ÃÜ(²Ñ¾±)¶È(¶Ù³Ü)¡¢¹¦(³Ò´Ç²Ô²µ)ÂÊ(³¢±¹)ÃÜ(²Ñ¾±)¶È(¶Ù³Ü)¡¢Ñ(³Ý³Ü²Ô)»·(±á³Ü²¹²Ô)ÊÙ(³§³ó´Ç³Ü)Ãü(²Ñ¾±²Ô²µ)µÈ(¶Ù±ð²Ô²µ)ÐÔ(³Ý¾±²Ô²µ)ÄÜ(±·±ð²Ô²µ)Ö¸(´Ü³ó¾±)±ê(µþ¾±²¹´Ç)£¬¼°(´³¾±)Õý(´Ü³ó±ð²Ô²µ)¼«(´³¾±)²Ä(°ä²¹¾±)ÁÏ(³¢¾±²¹´Ç)¡¢¸º(¹ó³Ü)¼«(´³¾±)²Ä(°ä²¹¾±)ÁÏ(³¢¾±²¹´Ç)¡¢¸ô(³Ò±ð)Ĥ(²Ñ´Ç)¡¢µç(¶Ù¾±²¹²Ô)½â(´³¾±±ð)Òº(³Û±ð)µÈ(¶Ù±ð²Ô²µ)Ò»(³Û¾±)½×(´³¾±±ð)²Ä(°ä²¹¾±)ÁÏ(³¢¾±²¹´Ç)ÄÜ(±·±ð²Ô²µ)Ч(³Ý¾±²¹´Ç)Ö¸(´Ü³ó¾±)±ê(µþ¾±²¹´Ç)Éè(³§³ó±ð)¶¨(¶Ù¾±²Ô²µ)ÁË(³¢¾±²¹´Ç)¸ü(³Ò±ð²Ô²µ)Ϊ(°Â±ð¾±)ÑÏ(³Û²¹²Ô)¸ñ(³Ò±ð)µÄ(¶Ù±ð)±ê(µþ¾±²¹´Ç)×¼(´Ü³ó³Ü²Ô)¡£ÔÚ(´Ü²¹¾±)²ú(°ä³ó²¹²Ô)ÄÜ(±·±ð²Ô²µ)²¼(µþ³Ü)¾Ö(´³³Ü)ÉÏ(³§³ó²¹²Ô²µ)£¬ÐÂ(³Ý¾±²Ô)°æ(µþ²¹²Ô)±¾(µþ±ð²Ô)Ìå(°Õ¾±)ÏÖ(³Ý¾±²¹²Ô)³ö(°ä³ó³Ü)¡°Ò»(³Û¾±)Éý(³§³ó±ð²Ô²µ)Ò»(³Û¾±)½µ(´³¾±²¹²Ô²µ)¡±µÄ(¶Ù±ð)˼(³§¾±)·(³¢³Ü)£¬¼´(´³¾±)Ìá(°Õ¾±)¸ß(³Ò²¹´Ç)ÐÂ(³Ý¾±²Ô)½ø(´³¾±²Ô)²ú(°ä³ó²¹²Ô)ÄÜ(±·±ð²Ô²µ)ÃÅ(²Ñ±ð²Ô)¼÷(´³¾±²¹²Ô)£¬±Ü(µþ¾±)Ãâ(²Ñ¾±²¹²Ô)µÍ(¶Ù¾±)Ë®(³§³ó³Ü¾±)ƽ(±Ê¾±²Ô²µ)ÖØ(´Ü³ó´Ç²Ô²µ)¸´(¹ó³Ü)²ú(°ä³ó²¹²Ô)ÄÜ(±·±ð²Ô²µ)½¨(´³¾±²¹²Ô)Éè(³§³ó±ð)¡£´Ë(°ä¾±)Íâ(°Â²¹¾±)£¬»¹(±á³Ü²¹²Ô)ÐÂ(³Ý¾±²Ô)Ôö(´Ü±ð²Ô²µ)ÁË(³¢¾±²¹´Ç)ï®(´Ü³Ü´Ç)Àë(³¢¾±)×Ó(´Ü¾±)µç(¶Ù¾±²¹²Ô)³Ø(°ä³ó¾±)̼(°Õ²¹²Ô)×ã(´Ü³Ü)¼£(´³¾±)ºË(±á±ð)Ëã(³§³Ü²¹²Ô)ÄÚ(±·±ð¾±)ÈÝ(¸é´Ç²Ô²µ)¡£
ÔÚÂí͢ǿµÄÖ§³ÖÏ£¬Àè×ËÕÒµ½ÁËеÄÈËÉú·½Ïò£¬ÑÛÉñÖгäÂúÁ˶ÔδÀ´µÄÆÚ´ýºÍã¿ã½¡£Ëæ׎»ÍùµÄÉîÈ룬Àè×˺ÍÂí͢ǿµÄ¸ÐÇéÈÕ½¥ÉýΡ£ÒÑÓÐ5ÃûѧÉú±»Æ½ÒÃغ«¹úÑÝÒÕȦ±¯²Òʼþ,¶àÃûÅ®ÒÕÈ˱»Ç±¹æÔòÕÕƬÁ÷³ö...
¹ú¼ÊÊý¾Ý¹«Ë¾(±õ¶Ù°ä)ÓëÀ˳±ÐÅÏ¢ÁªºÏ·¢²¼µÄ¡¶2022-2023ÖйúÈ˹¤ÖÇÄܼÆËãÁ¦·¢Õ¹ÆÀ¹À±¨¸æ¡·ÏÔʾ2022Äê´¡±õÔÚ¸÷¸öÐÐÒµµÄÉø͸¶È¾ùÓÐÌáÉýÓ¦ÓÃÉø͸¶ÈÅÅÃûÇ°ÎåµÄÐÐÒµÒÀ´ÎΪ£º»¥ÁªÍø¡¢½ðÈÚ¡¢Õþ¸®¡¢µçÐźÍÖÆÔì