91视频专区

...内有个无人值守的零转图书角触书店触邵斌触复旦触图书馆冲网易订阅

适合夫妻俩在农村干的商机,一天能挣900多,门槛不高,但销路好

2025年01月11日,”而且通过一盒车厘子,苏姨感觉你男朋友觉得你陪他吃糠咽菜是应该的。因为你爱他,因为他没钱,所以你必须陪他吃苦。他不会对你感恩,他只会觉得是应该的。”

...内有个无人值守的零转图书角触书店触邵斌触复旦触图书馆冲网易订阅

来源 贵阳市教育融媒体中心

我斩钉截铁地说:这件事情我已经考虑很久了,只有娶了你,我这辈子才能安心,如果你嫁别人了,后半生不幸福,我会一直活在愧疚中。五、保密性强

zhangayijixushuo:“daoqianshidiyibu,gengzhongyaodeshiniyaogaibiannidetaiduhexingwei。xiaozuoshigehaoqizi,niyaoxuehuizhenxi。”shipinxingyeshuyudaquan,99%deshipinrenduyishoucang!2017-05-25 07:34·zhongguoshipinbaoqudao:qudaotongchangzhishuiqu、gouqu,shishuiliudetongdao。danxianbeiyinrudaoshangyelingyu,yinshenyiweishangpinxiaoshouluxian,shishangpindeliutongluxian,suozhiweichangjiadeshangpintongtongyidingdeshehuiwangluohuodailishangermaixiangbutongdequyu,yidadaoxiaoshoudemude。guerqudao(MARKETING CHANNEL)youchengwangluo。qudaoyouchangqudaoyuduanqudaozhifen。genjuzhongjianshangjierudecengci,jiangfenxiaoqudaoanjishulaijinxinghuafen,rulingjiqudao、yijiqudao、erjiqudao、sanjiqudao。 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xiandaiqudaoxiaoshoudaibiaoCR-TT xiaoshoudaibiao-chuantongqudao(SALES REPRESENTATIVE -TRADITIONAL TRENCH)CR-MT xiaoshoudaibiao-xiandaiqudao(SALES REPRESENTATIVE -MODERN TRENCH)duoqudaoxiaoshouzhitongguobutongdexiaoshouqudaojiangwomendechanpinxiaoshouchuqu。xiandaiqudaodingyi:qiyuanyu20shiji90niandaichu,yibanchanpincongzhizaoshangdaoxiaofeizheshouzhongjiyuexingliutonghuanjie,zhuyaozhidaxingguojimaichang、cangchushiliansuo、zhuanyingdiandengchuantongqudaodingyi:qiyuanyu20shiji70niandaimo,yibanchanpincongzhizaoshangdaoxiaofeizheshouzhonglingsanxingliutonghuanjie,xiayizhifuqidian、shizadian、liutonglingshoudiandengxiandaiqudaozhichaoshixitongweidaibiao;chuantongqudaoyipifaqudaoweidaibiao。qudaoyibaneryanyouchuantongxiaoshouqudaoyuxiandaixiaoshouqudao。chuantongxiaoshouqudaozhuyaoyou:shangdian;xiandaixiaoshouqudaozhuyaoyou:maichang、chaoshi、wangluodengzuoqudaozhiduiqudaodekaifayuweihu jutidegongzuoneirongdagaishi:qudaojinru、qudaocujin、qudaoguankongdengqudaomingcidamaichang:damaichangshilingshouchangsuozhongdeyizhong,yibanxiaoshoumianjijiaoda,chanpinzhongleiqiquan,xuduodamaichangjieheliaocangchulingshouxingshi。damaichangshiqiyezhongdianbaohudekehu。shangchao:shangchanghechaoshidetongcheng.yibanlaishuo,shangchangbaokuobaihuodian、zhuanmaidian、zhuanyingdian;chaoshiyoufencangchushichaoshi,liansuochaoshi、bianlidiandeng。bianlidian:lingshoudiandeyizhongleibiejingyingfanweiduoweiriyongshangpin,jingchangmianjijiaoxiao,jingyingfangshiyiliansuoweizhu,changchang24xiaoshiyingye。saojie:zaitedingdequyushichangnei,weidachengchanpinquanmianpushidemude,weigaiquyuneisuoyoulingshoudiandepuhuo、zhanshihehuohuahuodong。changyongyushichangyijingxihua、goumaipinlvxiangduijiaogaodechanpinleibie。fangfashianzhaoquyuhuafenchengbutongdepian,youyewurenyuananzhaoquyudeluxianzhujiajinxingbaifanghuozhelihuo,zhezhongfangshidexiaoguoshibuloudiaoyijiadian,suoyichengzhiwei“saojie”。cuxiao:cuxiaoshiyunyonggezhongduanqixingdecijigongju,cijixiaofeizhehezhongjianshangkuaisuhehuojiaodaliangdigoumaiyizhongtedingchanpinhuofuwu。cuxiaoshuyutuiguangshouduanzhongdeyizhong。lihuo:lihuoshiqiyezaichanpinxiaoshouzhongduandedianmianxiaoshoudeyizhongducuhecujinxingwei,fangfashitongguoqiyedeyewurenyuandingqibaifanglaidacheng。zaibaifangshixuyaoduiqiyezaigaixiaoshouwangdiandechanpinjinxingxiaoshoudengji,tongjixiaoliangjikucundexinxi,yibianjishidijinxingbuhuo,zailihuoshixuyaobangzhuxiaoshouwangdianbaochichanpindebaifang,chenliejihuohua,mudeshirangchanpinnenggoushunlididachengxiaoshou。luxianbaifang:zailihuocaozuodangzhong,qiyeyewurenyuandebaifangxuyaoanyidingdeluxianshunxu,yibiannenggoujieshengshijianhegengquanmiandizhaogudaosuoyouxiaoshouwangdiandeyizhongxingwei。daogou:daogoushiqiyezaixiaoshouzhongduanshelidexiaoshourenyuanduizijidechanpinjinxingtuijie,tongshibangzhuxiaofeizhegenjuzijidexuyaohelidixuanzeshihechanpindeyizhongxingwei。maichanghuohua:zaichanpinchenlie、buzhi、qifenyingzaodengfangmianjinxingshengdonghuachuli,zhexiechulizhuyidebujinshichanpinzaimaichangyuxuanchuangongjuzhijiandepeihe,ergengzhongyaodeshichanpinbenshendebaifang,zhenengrangxiaofeizhechanshengbutongdegoumaixintai。yijishichang:yijishichangxiangduiyuqiyedechanpineryan,jiushiqiyedezhongdianshichang,zhegeshichangtedianshixuqiubijiaowangsheng。erjishichang:erjishichangshijinciyuyijishichangdeshichang。kuaixiaopinqiyezhuanyoumingciskuSKU=STOCK KEEPING UNIT(kucunliangdanwei) jikucunjinchujiliangdedanwei, keyishiyijian,he,tuopandengweidanwei。 SKUzheshiduiyudaxingliansuochaoshiDC(peisongzhongxin)wuliuguanlideyigebiyaodefangfa。 xianzaiyijingbeiwomenyinshenweichanpintongyibianhaodejiancheng,meizhongchanpinjunduiyingyouweiyideSKUhao。bu:yingwenquanchengwei STOCK KEEPING UNIT, jianchengSKU,dingyiweibaocunkucunkongzhidezuixiaokeyongdanwei,lirufangzhipinzhongyigeSKUtongchangbiaoshi:guige、yanse、kuanshi。 STOCK KEEP UNIT。zheshikehunadaoshangpinfangdaocangkuhougeishangpinbianhao,guileideyizhongfangfa. tongchangshiSKU#shiduoshaoduoshaozheyangzi。 huanyoudeyiweicunhuodanyuankucundanyuankucundanweihuowucunchudanweicunhuobaocundanweidanyuanhuadanweidanpinpinzhong,jiyuyewuhuanyoudeshizuixiaolingshoudanweizuixiaoxiaoshoudanweizuixiaoguanlidanweikucunpandiandanweideng;zhuanyewuliushuyujieshiwei“huoge”。huanyanzhi,youzhuyulijie:shouxianwomenyingdangliaojiedanpindedingyi,jizhibaohantedingdeziranshuxingyushehuishuxingdeshangpinzhonglei。duiyizhongshangpineryan,dangqipinpai、xinghao、peizhi、dengji、huase、baozhuangrongliang、danwei、shengchanriqi、baozhiqi、yongtu、jiage、chandidengshuxingyuqitashangpincunzaibutongshi,kechengweiyigedanpin。zailiansuolingshoumendianzhongyoushichengdanpinweiyigeSKU(zhongwenyiweizuixiaocunhuodanwei,yingwenquanchengwei STOCK KEEPING UNIT, jianchengSKU,dingyiweibaocunkucunkongzhidezuixiaokeyongdanwei,lirufangzhipinzhongyigeSKUtongchangbiaoshiguige,yanse,kuanshi)。dangran,danpinyuchuantongyiyishangde"pinzhong"degainianshibutongde,yongdanpinzheyigainiankeyiqufenbutongshangpindebutongshuxing,congerweishangpincaigou、xiaoshou、wuliuguanli、caiwuguanliyijiPOSxitongyuMISxitongdekaifatigongjidadebianli。liru:dantingxiaoshoudekekoukeleshiyigedanpinSKU,erzhengzhaxiaoshoudekekoukeleyoushiyigedanpin,zhelianggedanpinzaikucunguanlihexiaoshoushibuyiyangde。erzaichuantongyiyishangdepinzhongtingzhuangdekekoukeleshiyigepinzhong,buguanqixiaoshoumoshishishimeyangde。womenbunankanchu,wulunshiguowaihuanshiguoneidedingyihejieshizhong,jibenshangshisangegainian:pinxiang、bianma、danweizhesangegainiandaibiaoliaosangefangmian:1. 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danwei,jibenshangjiushijiyuguanlilaishuodeba,zhegemingzishangshishuzihuaguanlifangshidechanwu。danshizhelidedanweihewomenpingshide“danwei”youshimequbiene?kankanchanpindebaozhuangdanweidebutong,SKUjiubutong——nijiuzhidaoliao。yejiushishuo,jingquedaoSKUdeguanlifangshicainengshiyingxianzaidewuliujingzhengba,qishiworenweixinxixitongdeshiyongduitachanshengliaohendadeyingxiang。meiyoujingquedebianmalaiqufenxiangtongchanpindebutongSKUjiuhennanjinxingdanweihuadaoSKUdeguanlifangshi。shichangtuiguangchangyongmingciyi、tuiguangzhongdecuxiaomingcituiguangshishime?xianzaihenduozuoyingxiaoderenhuanhenmohu,tashiqifaxiaofeizhexuqiu,bingrangqiduimougechanpinchanshengyuwangdeyixianggongzuo。1、 cuxiao(SP):cuxiaoshizhiqiyegenjushichangzhuangkuangyuzishentiaojian,tongguozhengtiguihua,zhidingzaiyidingshiqineinenggoucujinchanpinxiaoshoudegexianghuodongdezongcheng。cuxiaoshituiguangdezuchengbufen。cuxiaodezhuyaofangshibaokuo:guanggao、xiaoshoucujin、renyuantuixiaohegongguanxuanchuan。2、 cuxiaohuodong:cuxiaohuodongshicuxiaodeyizhongxingshi,tashiyoushijianxingde,shiliyongyizhonghuozheduozhongxingshicijixiaofeizhegoumaichanpindeshijianxingyouxi,caiyongzaishoumaixianchanghuozhefeishoumaixianchangdefangshi,duoyizengjiachanpindefujiazhiweihuodongdezhuyaocijifangshi。3、 renyuantuixiao:liyonggetiderenyuanjinxingyiduiyixiaoshoudefangshi,zhezhongfangshikeyiyigerendachengxiaoshou。zaiqiyedezhuanyehuaxiaoshouguochengzhongyijizaihexiaofeizhejieshoudezuijinjulishi,qiyeyehuicaiyongtuixiaodefangshicujinxiaoshoudedacheng。4、 xiaoshoucujin:xiaoshoucujindefangshihenduo,birucuxiaokeyichengzhiweixiaoshoucujin,renyuantuixiaoyekeyichengweishixiaoshoucujin。zaiyingxiaoxingweidangzhong,chanpindebaifang、shichangdeshengdonghua、guanggaoxuanchuan、qudaodezhengce,baokuoduiyewurenyuandejianglidukeyichengweixiaoshoucujinxingwei。5、 qudaozhuxiao:gumingsiyijiushibangzhuqudaochengyuanjinxingxiaoshouheyizhongxingwei。yibancaiyongdefangfashi:qiyepairenbangzhuyijihuoerjiqudaochengyuangengkuaidefenxiaochanpin,rangqudaochengyuanduichanpingengyouxinxin,congerdachenggenggaoreqingdexiaoshouzhuangtai。6、 kunbangxiaoshou:zaimaiyigechanpindeshihou,dashoulingwaiyigechanpin;huozhezaimaiyigechanpindeshihousongyigechanpin;huozhezaimaiyigechanpindeshihoubazhegechanpindexiangguanchanpinfangzaiyiqi,zuhechengyigechanpinxiliejinxingdoushoude,zhedushuyukunbangxiaoshouxingwei。7、 ranglicuxiao:shizaixiaoshouyigechanpindeguochengzhong,yidiyuyuanyoujiagexiaoshoudeyizhongxingwei。ranglicuxiaobujinfashengzaiqiyeduiqudaochengyuandejingyingyewudangzhong,huanhuifashengzaimaichang。qiyeyibanhuiliyongnianjie、danwangjidezhuanhuanjinxingchanpinderanglicuxiao。8、 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xianchangcuxiao:xianchangcuxiaoshuodeshishoumaixianchangdecuxiaoxingwei,yibancaiyongxianchangmojiang、guajiang、maijiusongdengfangshi。er、zhongduancuxiaokongzhi1、saojie:zaitedingdequyushichangnei,weidachengchanpinquanmianpuhuodemubiao,duigaiquyuneisuoyoulingshoudiandepuhuo、zhanshihehuohuahuodong。changyongyushichangyijingchongfenxifen、goumaipinlvxiangduijiaogaodechan pinleibie。fangfashianzhaoquyuhuafenchengbutongdepian,youyewurenyuananzhaoquyudeluxianyijiayijiadejinxingbaifanghelihuo,mudeshibuloudiaoyijiadian,suoyichengzhiweisaojie。2、shengeng:genjuchanpindetedianhexiaofeizhedegoumaixiguan,duigecengcilingshouchangsuozaipuhuo、zhanshisheji、zuoyongsheji、mubiaoshejidengfangmiandezonghehengliangheshezhigongzuo,yishixianshichangshangchanpindezui jiaweizhidexiaofeizhejiechuguocheng。changyongyushichangyijingchongfenxifen、goumaipinlvgaodekuaisuliuzhuanpin。shengengdehanyishimeigecengmiandediandushedingliaobutongdezeren,yibanqingkuanghenduoxiaodianqiyeshihennanzhao gudaode,suoyi,shengengyekeyilijieweiqiyedezerenzengjia。3、cufang:xiangduishengengeryan,chanpinchangshangbuwanquanzhijiecanyulingshouxianchangdexiaoshou,duixiaoshoushangdezerenyebuhuishedinggengduo,ershizirandeliutong,fangfashijiangchanpintongguojingxiaoshang、pifashangdengfenxiaoqudaoxiaoshou,changshangyibanbuzhijiemianduilingshouxianchang。4、cuxiao:cuxiaoshizhiyunyonggezhongduanqidecijigongju,cijixiaofeizhehezhongjianshangkuaisuhe(huo)jiaodaliangdigoumaiyizhongtedingchanpinhuofuwu。cuxiaoshuyutuiguangshouduanzhongdeyizhong,changyongdecuxiaogongjufenweiyixiasanlei:xiaofeizhecuxiao、jiaoyicuxiao、xiaoshourenyuancuxiao。5、lihuo:lihuoshizhiqiyeduichanpinxiaoshouzhongduan———dianmianxiaoshoudeyizhongdudaohecujinxingwei,fangfashitongguoqiyedeyewurenyuandingqidebaifanglai dacheng。zaibaifangshixuyaoduiqiyezaigaixiaoshouwangdiandechanpinjinxingxiaoshoudengji,tongjixiaoshoujikucundexinxi,yibianjishibuhuo。zailihuoshiyaobangzhuxiaoshouwangdianbaochichanpindebaifang、chenliejihuohua,mu deshirangchanpinnenggoushunlididachengxiaoshou。6、luxianbaifang:zhizailihuoxingweizhong,qiyeyewurenyuandebaifangyaoanzhaoyidingdeluxianpailie,yijieshengshijianhegengfangbian、bianquanmiandizhaogudaosuoyoudexiaoshouwangdiandeyizhongxingwei。qiyehuizaiyigequyupailiebutongdeluxian,anpaiduogeyewurenyuananzhaoshijiandehuafen,fenbiejinxingbaifang。san、zhongduancuxiaokongzhi1、daogou:daogoushiqiyezaixiaoshouzhongduanshelixiaoshourenyuanduizijidechanpinjinxingtuijie,tongshibangzhuxiaofeizhegenjuzijidexuyaohelixuanzeshihechanpinheyizhongxingwei。yibanqingkuangxia,naiyongxiaofeipinliyongzhezhongxingweidebijiaoduo。2、guwenshixiaoshou:zheshixiaoshoudeyizhongxingweibiaoxian,qiyezhixiaoshikeyicaiyong,tongguozaixiaoshouzhongduandedaogouxingweiyekeyidachengzheyangdefangshi。zhuyaoshizaiduichanpinjinxingtuijiedeguochengzhong,zhanzaixiaofeizhedejiaodubangzhuxuanzedeyizhongxiaoshoujiqiao,zhezhongjiqiaohuankeyifangzaiqitadexiaoshoufuwuxingshidangzhong。3、shengdonghua:jiushitongguoyouxiaodehuanjingguihua、qifenyingzao、shangpinchenliedengshouduanshiqiyedechanpinzaimoduanqudaojishoudiannenggouxiyinxiaofeizheguanglin、cijixiaofeizhedegoumaiyuwang,zuizhongcuchengxiaofeizhegoumai,shixianzhengtixiaoshoudexunsutisheng。4、maichanghuohua:duidulimaichang(biruzhuanmaidian、shangchangzhongdeshangpinzhuanguideng)deshengdonghua,duizhexiefanweineidechanpinchenlie、buzhi、qifenyingzaodengfangmiandeshengdonghuachuli。zhexiechulizhuzhongdebujin shichanpinzaimaichangyuxuanchuangongjuzhijiandepeihe,gengzhongyaodeshichanpinbenshendebaifangchuli,chanpindebaifanghechulinengrangxiaofeizhechanshengbutongdegoumaixintai,suoyi,qiyexuyaoxunlianyewurenyuanxuehuihuohua hefangfa。5、moduanzhanshi:zaixiaoshouzhongduandechanpinbaifangyaoyixiaofeizhedejieshoufangshijinxing,chengzhiweimoduanzhanshi。yaogenjumaichangdetiaojianhexiaofeizhedeganshouzongjiebaifangdeguizehefangfa,tongshiyaokaolvdaochanpindebaozhuangyuansu、suqiuyuansu,yibeixiaofeizhegengrongyikandaohegengfangbiandijieshoudeyuanzejinxingzhanshi。6、moduan:moduanyechengzhongduan,shixiaoshouxingweidangzhonghexiaofeizhezhijiejiechudezuijinjuli,yibanzhimaichang。lingshoujibenshuyutiaoxingmahuotiaoma(BAR CODE):yongyibiaoshiyidingshangpinxinxideguojishangtongyongdefuhao。yibanyinzhizaishangpinwaibaozhuangshang,shiheibaixiangjiandetiaowentuan。dianneima:chaoshineibuyinzhidetiaoxingma,yudaowutiaomadeshangpinhuoshangpintiaomasunhuaidengduozhongyuanyinzaochengdetiaomashixiaoshishiyong。dianneimazaishouhuobushenqingdayin。shengxiantiaoma:chengzhongshangpindejiagetiaoma,youdianzibangchengzhongshidayinchulai。shouyinji(POINT OF SALES,jiancheng:POS):xiaoshouxinxiguanlixitong,zhuyaozhixingshouyingongneng。qijibengoujianshi:shangpintiaoma、POSshouyintaixitong、houtaidiannao。yechengweidangeshouyinji。kaban:muzhihuojiaozhideyongyufanghuoyunhuodezhanban。(youmuzhikabanhejiaozhikaban)bingban:balianggehuolianggeyishangkabanshangdeshangpin,youtiaolidihebingzaiyigekabanshang。lapaimian:shangpinmeiyouquanbubaimanhuojiadeshihou,liyongxianjinxianchuyuanze,jiangshangpinxiangqianpailie,shipaimianchongying,fengman。shiling:jianhuigukeyiqizaigejiaoluodelingxingshangpin。shouyintaiduanjia:shouyintaiqianmianyonglaichenliehuowudehuojia。xianjinxianchu:xianjindeshangpinxianxiaoshou。duitou:ji“cuxiaoqu”,tongchangyongzhanban,tiekuanghuozhouzhuanxiangduijiercheng。zhuangui:zhijingpinqu、yansaquyonglaichenlieguizhongshangpindeboligui。mahuo:duifangshangpinhuobaifangshangpin。huandang:xianglianliangqikuaixunchanpindegenghuan。xiangyingkuaixunshangpindechenlie、jiageyaogenghuan。gaijia:genggaishangpindelingshoujiahuojinhuojiage。jiagepai:yongyubiaoshishangpinshoujiadengneirongdebiaoshipai。jiagepaibixuyonggongsishejidezhizhangyongdiannaodayin,budeshouxie。buhuo:lihuoyuanjiangquehuodeshangpin,yizhaoshangpingeziguidingdechenlieweizhi,dingshihuobudingshidijiangshangpinbuchongdaohuojiashangqudezuoye。quehuo:moushangpindekucunweiling。huanhuo:gukehuoshangchanganyouguanguidingjiangsuogoushangpinyushangchang(changshang)jinxingjiaohuan。shichi:duiyixiecuxiaoshipinjinxingxianchangjiagong,bingranggukexianchangpinchang。qinghuo:weiqinglishangpinyuhuo,jiangjiachulihuodong。huiyuanka:huiyuanzigedepingzheng。zhixiao:zhishangpinxiaoshouxiaoguobumingxianhuohennanmaichudexianxiang。changxiao:zhishangpinxiaoshouxiaoguohaohuohenyimaichudexianxiang。pingxiao:zhishangpinxiaoshouxiaoguobuhaoyebucha。baofei:youyubianzhihuopobao、sunhuaierbunengxiaoshou,xuanfeipinchulideshangpin。xiaoci:zaishouyinguochengzhongduitiejizaishangpinshangdefangdaoma,jinxingjiechucixingdegongzuo。pandian:dingqiduidianneishangpinjinxingqingdian,yiqueshizhangwogaiqijiandejingyingjixiaojikucunqingkuang。kucun:zhishangweixiaoshouchuqudeshangpin。zengpin:weicijixiaoshou,duigoumaiyidingliangsuoshoushangpindeguke,geiyukuizengdingliangdeshangpin。dingdanhaoma:xianggongyingshangyaohuodemeipidinghuodandebianhao。fukucun:zhangmianshangdexiaoliangdayuzhangmianshangdekucunliang,tongchangyinweidiannaoshurudecuowu、diushisunhuaidengsuozhi。pingxiao:zhidanweimianjidexiaoshoue。mixiao:zhichaoshihuojiashang,xiaoshoumianzhixianchangdushangde,meimidexiaoshoue。shangpinzhouzhuanlv:shangpinpingjunxiaoshouechuyipingjunkucune。shangpinkucunzhouqi:shangpinpingjunkucunechuyipingjunxiaoshoue,yirijisuan。chaoshimianshangyibanyongshangpinkucunzhouqi,laikongzhizijinshiyonglv,jiaqiangshangpinxiaoshoushijiandekongzhi。huojia:shangchangneizhuyaocunfangshangpindequyu,tashigukegouwuyouguikexun,tixianshangchangdejingyingmoshi。huojiakehuafenweixiaoshouqu、zhanshiqu、cunhuoqu。duanjia:weiyuhuojialiangduan,yonglaidaliangzhanshishangpindexiaoshouchucunweizhi。xiaoshoudanwei:maigeigukedeyigeshangpinshuliang,yigexiaoshoudanweikeyoubutongshuliangbaozhuang。jiagebiaoqian:tieyuduiyingshangpinchu,baokuo:shangpinbianhao、shangpinshuoming、chandi、guige、dengji。fuhebaozhuang:gongyingshangjiangjigeshangpinfangzaiyiqi,zuoweiyigexiaoshoudanweidebaozhuang。chongdonggouwu:chaochujihuachudegouwuxingwei。zhanshipin:xiaoshouyangban,yingwanzheng,keyunzhuan、qingjie、anquan。anquantongdao:shichaoshijianzhuwuzaishejishiliuchulaidefanghuotongdao,yiyingfujinjiqingkuangshusan。lengcanggui:yonglaichenliexuyaolengcanglingpindelenggui,wenduzai0℃—5℃。lengdonggui:yonglaichenliexuyaolengdongshipindelenggui,wenduzai﹣18℃yixia。baoxianku:yonglaichucunxulengcangdeshipindelengku,chucunrouleiwenduzai0℃、shucaiwenduzai10℃yixia。cuxiaoche:zhuanmenyonglaizaichaoshizhongzhanshi、shichidenghuodongdechezi。tuangou:yicixingdalianggouwu。gaokucun:zhishangpinkucunyuxiaoshouliangchayiguoda。chanshengyuanyin:guojishangpin、dinghuobuzhun、jiageguogao、teshuqingkuang、wentishangpin。tongluyuqudaoliutong:shizhijiangchanpincongzhizaozhe(shengchanzhe)yizhuanzhishiyongzhe(xiaofeizhe)deguocheng;ercanyuzhegejiaoyiguochengdesuoyouchangshang,jigouchengsuoweide「tonglu」(CHANNEL),yichengzhiwei「yingxiaotonglu」huo「peixiaotonglu」。tongludegongneng:tongludechangshangtigongliutongshangpingengduodefujiajiazhi。tongluchangshangtigongxialieqizhongyihuoshuxianggongneng:yi、 jiangshengchanzhesuoshengchandedapiliangchanpin,zhongxinbaozhuangchengweiyibanxiaofeizhesuonenglingmaidexiaoeshuliang。er、 diaopeixiaofeizhesuoxudechanpinzhonglei。san、 zaizhizaochuchanpinhou,yuxiaofeizhegoumaicixiangchanpinqian,jinxingbaoguandegongneng。si、 bachanpinyunsongdaoxiaofeizhesuonenggoumaidaodedifang。wu、 tigongchanpinxinxigeixiaofeizhe,yetigongxiaofeizhedeshichangxinxigeishengchanchangshang。tongludezhuyaochengyuanlingshoushang:suowei「lingshou」shizhizhijiebachanpinhuofuwuxiaoshougeikehu,yigongqigerenhuojiajidanweizuozuizhongshiyongdeyiqiehuodongchengzhi。lingshoushangzhisuoyicunzai,shiyinweitanengweigukedailaiewaidefujiajiazhi:rulianghaodegouwuhuanjing、tigongyouxinyupinpaideshangpin、xiaoshourenyuandejieshuo、didianshezhizhibianlixingdeng。pifashang:suowei「pifa」,shizhisuoyoubachanpinhuofuwuxiaoshouchuqudegezhonghuodongchengzhi。qixiaoshouduixiangbixushi“zhunbeibagaichanpinhuofuwuzaixiaoshouchuquderenhuozuzhi”,huoshi“bagaichanpinhuofuwugongqitashangyeyongtuderenhuozuzhi”,erfeizuizhongxiaofeizhehuojiajidanwei。「pifashang」shizhizhuyaoshicongshipifahuodongdezuzhi。shichangchangyongmingciyi、shichanggainianmingci1、shichang:shichangjiushirenqundeyizhongliyixuqiu,shiyiqunyougongtongtezhengderenqunduimougechanpinhexinliyidegongtongxuqiu。2、shichangyingxiao:qiyehuoyinglixingtuantihuozuzhi,qifatedingrenqunxuqiubingmanzuxuqiudewanzhengguocheng。qifaxuqiu:rangxiaofeizherenshidaozijiyouxuqiubingqiexuyaozhegechanpin。manzuxuqiu:rangxiaofeizhenenggoumaidedaohuozhejieshouzhegechanpin。3、xuqiu:xiaofeizheduiyounengligoumaitongshiyuanyigoumaidejutichanpindeyizhonggoumaixiangfaheyuwang,bixutongshimanzuyounengligoumaiheyuanyigoumailianggetiaojiandeyuwangcainengchengqiweixuqiu。4、xianxingxuqiu:xianxingxuqiushizhixiaofeizhenenggouqingchumiaoshude、keyizhudongtichudexuqiu(biruxiaofeizhekenenghuizhijieshuochu:wokouke,yaoheshui;woxuyaoyijianmaoyideng);qiyeyaozhongdianbawohelinghuixiaofeizhedexianxingxuqiu。5、yinxingxuqiu:yinxingxuqiushizhixiaofeizhemeiyouzhijietichu、bunengqingchumiaoshudexuqiu。zhezhongxuqiuwangwangshishengchanzhegenjujishudefazhan、duishichangbianhuadeyucedengfangmianlaitichude,zhezhongxuqiushixuyaoyindaode。qiyeyaojifaxiaofeizhedeyinxingxuqiu,yaogengliaojiehetihuikehucainenggenghaodimanzuxiaofeizhedeyinxingxuqiu。6、qianzaishichang:qianzaishichangshizhiyouxiangdangyibufenxiaofeizhekenengduimouxiewupinyouyizhongqiangliedekeqiu,erxianyoudechanpinhuofuwuqueyouwufamanzuzhezhongxuqiu,zheshi,zhebufenxuqiujiugouchengliaoqianzaishichang。yingxiaoderenwuzhiyijiushiyaohengliangqianzaishichangdefanwei,kaifayouxiaodeshangpinhefuwulaimanzuzhexiexuqiu。7、shichangqianliang:zhizaiyigejidingdehuanjingxia,duitedingdechanpinleibiehuoxingyeeryan,dangyingxiaonulidadaowuqiongdashi,shichangxuqiusuoquxiangdejixianshuliang。shichangqianliangshiyigegusuanzhi,zaishijideshizhancaozuozhong,zuizhongdeshichangrongliangwangwangxiaoyuyugudeshichangqianliang。er、shichangxingweimingci1、chongdonggoumai:xiaofeizhezaiyishichongdongzhixiadangjigoumaidexingwei。chongdonggoumaixingweiyuxiaofeizhedegexingtezhengyouguan,yibanlaishuonvxingbinanxinggengyifashengchongdonggoumaixingwei;yixieshangpinleibieyeyifashengchongdonggoumai,liruhuazhuangpin、yinliao、fuzhuangdeng。2、lixingxiaofei:xiangduichongdonggoumaieryan,lixingxiaofeizhixiaofeizhetongguozhoumidefenzhe、bijiaoyanjiuzhihouzuochudegoumaijueding,fashengdegoumaixingwei。xiangyingdi,nanxingzaixiaofeishigengweilixing;zaigoumaidanjiagaohuozhegongnengxingqiangdechanpinshi,xiaofeizheyegengjialixing。3、pinpaizhongcheng:pinpaizhongchengshizhixiaofeizheshouxianduimouzhongpinpaideshangpingandaomanyi,yushizaixuanzezheleichanpinshiduizhegepinpaibiaoxianchuzhongchengdetaidu。pinpaizhongchengduyibanshiduikuaisuliuzhuanpineryan,naiyongxiaofeipinyouyugoumaidepinlvdi,pinpaizhongchengduxiangduijiaoruo。4、juecerenqun:juyougoumaijuecequanderenqun,tamenjuedinggoumaidechanpinleibie、pinpai、shijian、ruhemai、maiduoshaodengdengfangmian。goumaijuecezhebuyidingshishangpindeshiyongzhe,biru,yingeryongpindejuecezhewangwangshimuqin;goumaijuecezheyebuyidingzhijiegoumaishangpin;juecezhekenengshidanrenjueceyekenengshiduorengongtongjuece。5、goumairenqun:shishigoumaixingweideren(haizihemuqinzaishangchangzhongxuangouertongshipinshi,haizikeyizijitiaoxuanxihuandeshipin,zheshihaizishigoumaidejuecezhe,ermuqinshizhenzhengdegoumaizhe)。6、tuiguangrenqun:tuiguangrenqunshiduiqiyedetuiguanggongzuoeryan,shixiangshuituiguangdewenti。biru,qiyedeguanggaotuiguangrenqun、cuxiaotuiguangrenqundeng。tuiguangrenqunkeyishichanpindeshiyongzhe、goumaizhe、juecezhe、yingxiangzhehuozhedubushi。tuiguangrenqundefanweishedingyaogenjuqiyeyingxiaoheguanggaoceluedezhidinglaijueding。san、shichangceluemingci(yi)1、STPyingxiao:xiandaiyingxiaozhanluedehexin,chengweiSTPyingxiao。STPshiyingwenSEGMENTING,TARGETING,POSITIONINGdesuoxie,zhongwenwei:xifenshichang、xuanzemubiaoshichanghedingwei。yejiushizaichayihuayingxiaodesiluxia,duishichangjinxingquge,zaixuanzedemubiaoshichangzhongzhaodaohelideshichangdingwei。2、chayihuayingxiao:shizhishejiyixilieyouyiyidechayi,yishibengongsidechanpintongjingzhengzhechanpinxiangqufendexingwei。qiyeshiyongchayihuayingxiaoshiyinweixiaofeizheyoubutongdeaihaoheqingxiang,bingsuishijiandetuiyi,xiaofeizhedeaihaoyehuifashengbianhua,chayihuakeyigeixiaofeizhegengduodexuanze。3、shichangquge:dingyiyixietezheng,genjuzhexietezhengjiangzhenggeshichanghuafenweixuduoxifenshichangdeguocheng(birukeyigenjuxiaofeizhedexingbie、nianlingjieduan、zhiyetezheng、shenghuoxiguandengyinsubianlianglaiqugeshichang)。4、xifenshichang:zhexiegenjugezhongbianliangtezhenghuafenhoudeyigegexiaoshichangjiuchengweixifenshichang(liruzaiguozhiyinliaoleibiezhong,keyixifenchunongsuoguozhi、dichunduguozhi、guorouyinliaodeng,fenbieshiyingbutongxiaofeizhedekouwei、yinyongxiguan、yinyongchanghedeng)。5、mubiaoshichang:huafenchuxifenshichangzhihou,qiyeyaojiehechanpindetedian、ziyuanzhuangkuanghegegexifenshichangdezhuangkuangquedingqiyejiangjinrunagehuonaxiexifenshichang。xuandingdezhexiexifenshichangjiuchengweimubiaoshichang。6、shichangdingwei:chanpinzaigegemubiaoshichangdexiaofeizhexinmuzhongxingchengdemouzhonggainian。dingweikeyixiangxiaofeizheshuomingbenchanpinyujingzhengchanpinjiujingyoushimequbie,tashigongsitigonggeixiaofeizhedechanpinchuanzhenhexin,xiaofeizheyehuiyiciweiyijulailijiezhegechanpindepinpaihetigongqiye。7、shichangdiaoyan:shoujihefenzhexiaofeizhexinxi、shichangxinxiheyingxiaojuecechengguodeyanjiugongzuo。changjiandeshichangdiaoyanneirongbaokuo:shichangqianliangfenzhe、shichangfenefenzhe、jingzhengfenzhe、xiaoshoufenzhe、quyushichangfenzhedengdeng。yibandeshichangdiaoyanfangfayou:dianhuafangtan、wenjuandiaocha、ruhufangtan、xiaozumiantandeng。8、yingxiaoshenji:yingxiaoshenjishiduiyigegongsihuoyigeqiyedanweideyingxiaohuanjing、mubiao、zhanluehehuodongsuozuodequanmian、xitong、dulihedingqidejiancha,qimudezaiyujuedingwentidefanweihejihui,tichuxingdongjihua,yitigaogongsideyingxiaoyeji。si、shichangceluemingci(er)1、shichangzhanyoulv:shichangzhanyoulvshangkaoliangqiyehuopinpaijingzhengdiweidezhongyaozhibiaozhiyi,zhizaiyidingdeshichangfanweinei,gongsidechanpinhuopinpaizhanzhengtishichangxiaoshouedebaifenbi。2、jingpin:yuqiyechanpinyoujingzhengguanxidechanpin。jingpindefanweibaokuo:yuqiyedechanpinchuyuxiangtongchanpinleibiedeqitapinpai、yumouzhongchanpincunzaitidaiguanxideqitaleibiedechanpin。3、4P:yingxiaozhongde4Pshichuantongyingxiaosidazuheyaosudejiancheng,4PfenbiezhidaiPRODUCT(chanpin)、PRICE(jiage)、PLACE(qudao、tonglu)、PROMOTION(cuxiao)。4、4C:jinnianlaitichudeyingxiaosidayinsu,4CfenbiezhidaiCONSUMER(guke)、COMMUNICATION(goutong)、COST(chengben、jiazhi)、CONVENIENCE(fangbian),4Cdetichutixianliaoxiandaiyingxiaozhonggukehefuwuliniandeshenru;4Cgengjiazhuzhongxiaofeizhedeganshou,zhuzhongxiaofeizhegoumaichanpinshidexiangfa,erbushi4Pshidaiwanquanyiqiyechanpinliyidechuandahegaozhiweimude。5、zhengheyingxiao:zhengheyingxiaoshizhidanggongsisuoyoubumendunengweigukedeliyifuwushideyingxiaozhuangtai,zheyangzuodejieguobenshengouchengzhengheyingxiao。yaoshixianzhengheyingxiao,shouxiangezhongyingxiaozhineng——tuixiaorenyuan、guanggao、chanpinguanli、yingxiaodiaoyandengbixubicixiediao;dier,yingxiaobumenbixuyugongsiqitabumenhenhaodixiediao。6、guanxiyingxiao:guanxiyingxiaoshizhiyugongsiguanjianchengyuan(guke、gongyingshang、fenxiaoshangdeng)jianlichangqimanyiguanxideyingxiaoshijianhuodong。mudeshiweiliaobaochichangqidechengjiheyewu。guanxiyingxiaodezuizhongjieguoshinenggoujianliqigongsideyingxiaowangluo。guanxiyingxiaodezhongdianyingfangzai:(1)weichiguke;(2)changqilianxudiyugukebaochijiechu;(3)zhuzhonggukejiazhi;(4)qiangdiaoduigukefuwudechengdu;(5)chengnuomanzugukedeqiwang(6)qiyequantirenyuangaoduguanzhuzhiliang7、shichanglingxiancelue:shijingzhengzhanluedeyizhongxingshi。juedaduoshuxingyeduyouyigebeigongrendeshichanglingxianzhegongsi,zhegegongsizaixiangguanchanpindeshichangshangzhanyouzuidadeshichangfene。tongchangzaijiagebianhua、xinchanpinyinjin、fenxiaofugaihecuxiaoqiangdushang,duiqitagongsiqizhuolingdaozhedezuoyong。caiyongshichanglingxianzhanluedegongsirutongyongdianqi、keda、IBM、baojiedeng。8、shichangzhuisuicelue:canyujingzhengdanburaoluanshichangjumian。zaixingyezhongzhanyoudier、disanheyihouweicidegongsikechengweijucizhehuozhuisuizhegongsi,zaitamendeshilifanweinei,mouxiegongsikeyishixiangdangdade,rugaolujie、fute、xiwudianqi、baishikele、TCL、kangjiadeng。9、tuozhanshichang:zaiqiyehuozhepinpaiweikaifaheshelieguodeshichangfanweidetuozhanxingshichanghuodong。zhegeshichangdegainiankenengshidiliquyushangweikaifaguode,yekenengshitedingdeweikaifaguoderenqun。tuozhanshichangshijingzhengxingdeshichangcelue。10、jiansheshichang:jiansheshichangdemudezaiyugongguqiyehuozhepinpaidexianyoushichang,baochishichangzhanyoulv。zheshiyizhongfangshouxingdeshichangcelue。tuiguangchangyongmingci1、cuxiao(SP):cuxiaoshizhiqiyegenjushichangzhuangkuangyuzishentiaojian,tongguozhengtiguihua,zhidingzaiyidingshiqineinenggoucujinchanpinxiaoshoudegexianghuodongdezongcheng。cuxiaoshituiguangdezuchengbufen。cuxiaodezhuyaofangshibaokuo:guanggao、xiaoshoucujin、renyuantuixiaohegongguanxuanchuan。2、cuxiaohuodong:cuxiaohuodongshicuxiaodeyizhongxingshi,tashiyoushijianxingde,shiliyongyizhonghuozheduozhongxingshicijixiaofeizhegoumaichanpindeshijianxingyouxi,caiyongzaishoumaixianchanghuozhefeishoumaixianchangdefangshi,duoyizengjiachanpindefujiazhiweihuodongdezhuyaocijifangshi。3、renyuantuixiao:liyonggetiderenyuanjinxingyiduiyixiaoshoudefangshi,zhezhongfangshikeyiyigerendachengxiaoshou。zaiqiyedezhuanyehuaxiaoshouguochengzhongyijizaihexiaofeizhejieshoudezuijinjulishi,qiyeyehuicaiyongtuixiaodefangshicujinxiaoshoudedacheng。4、xiaoshoucujin:xiaoshoucujindefangshihenduo,birucuxiaokeyichengzhiweixiaoshoucujin,renyuantuixiaoyekeyichengweishixiaoshoucujin。zaiyingxiaoxingweidangzhong,chanpindebaifang、shichangdeshengdonghua、guanggaoxuanchuan、qudaodezhengce,baokuoduiyewurenyuandejianglidukeyichengweixiaoshoucujinxingwei。5、qudaozhuxiao:gumingsiyijiushibangzhuqudaochengyuanjinxingxiaoshouheyizhongxingwei。yibancaiyongdefangfashi:qiyepairenbangzhuyijihuoerjiqudaochengyuangengkuaidefenxiaochanpin,rangqudaochengyuanduichanpingengyouxinxin,congerdachenggenggaoreqingdexiaoshouzhuangtai。6、kunbangxiaoshou:zaimaiyigechanpindeshihou,dashoulingwaiyigechanpin;huozhezaimaiyigechanpindeshihousongyigechanpin;huozhezaimaiyigechanpindeshihoubazhegechanpindexiangguanchanpinfangzaiyiqi,zuhechengyigechanpinxiliejinxingdoushoude,zhedushuyukunbangxiaoshouxingwei。7、ranglicuxiao:shizaixiaoshouyigechanpindeguochengzhong,yidiyuyuanyoujiagexiaoshoudeyizhongxingwei。ranglicuxiaobujinfashengzaiqiyeduiqudaochengyuandejingyingyewudangzhong,huanhuifashengzaimaichang。qiyeyibanhuiliyongnianjie、danwangjidezhuanhuanjinxingchanpinderanglicuxiao。8、guanggaojiangli:guanggaojiangliduofashengzaiqiyeduijingxiaoshangdeyingxiaoxingweidangzhong,jingxiaoshangshiqiyezaiyigequyudedaiyanren,bujinfuzezhegequyudexiaoshou,huanyaodanfuzhegequyudeshichangjianshe,suoyi,qiyehuiliyongguanggaojianglidexingweilaicujinjingxiaoshanggengduodexiaoshouchanpinhegenghaodejianshehewanshanshichang。guanggaojianglidefangfahuicaiyongduozhongfangshijinxing,liru:xiaoshouyidingdeliang,jiangliyidingjinedeguanggaofeiyong;huozhecaiyongguanggaobutiedefangfajinxing;yeyoucaiyonghuikuankouchudefangshi。9、gongguan:gongguanxingweibushiwomentongchangyiyishangxiangxiangderenjiguanxidechuli,zaiyingxiaoxingweidangzhong,gongguanxingweifashengzaimeigejiaoluo,biru:duijingxiaoshangxuyaogongguan,duimeitixuyaogongguan;duiyewurenyuanxuyaogongguan;duixiaofeizheyexuyaogongguan;weiliaochanpindexiaoshouxuyaogongguan,weiliaopinpaidetishengyeyaogongguan;zongzhi,gongguanshiqiyerichangjingyingxingweidangzhongbukequeshaodeneirong。10、xianchangcuxiao:xianchangcuxiaoshuodeshishoumaixianchangdecuxiaoxingwei,yibancaiyongxianchangmojiang、guajiang、maijiusongdengfangshi。er、tuiguangzhongdeguanggaomingciguanggaoshizaimingquemubiaodeqingkuangxia,bachanpinxinxi、xiaoshouxinxizaishidangdeshiji,yongshidangdefangshihechengben,jiezhushidangdezaiti,chuandadaoshidangdemubiaoxiaofeizhedehuodong。guanggaoshizhengtishichangjihuadezhongyaozuchengbufen,shituiguangdeshouduanzhiyi,guanggaolajinliaochanpinyuxiaofeizhedetounaohexinlishangdejuli。1、ruanguanggao:feizhijiedeguanggaofangshi,biaoxianweibaozhihuodianshishangdecaifangbaodao、laobangushi、shijianliyongdeng,kansibuyiguanggaodefangshichuxian,shijiqidaoguanggaohuogongguandezuoyong。2、yingguanggao:zhijiezaimeitishangchuxiandeguanggaoxingshi,zhijieyichanpinhuozhepinpaiweihexinbiaoxianneirong,xiangxiaofeizhegaozhi、tuiguangchanpinhuopinpai。3、suqiu:guanggaozhenduishangpinduixiaofeizhedailaideliyideshuofa。baokuosuqiudeneirong、suqiudefangshihesuqiudeduixiang,yejiushiguanggaoshuoshime、duishuishuoheshimeshuo。suqiushigaosuxiaofeizhetadexuqiu,erbushigaosutaniyoushime;suqiuyibanshitongguoyijuhuahuozheshiyigejingdiandeyuyanrangxiaofeizheganshou,erbushiyirangxiaofeizhelijiedefangshijinxing。4、ganxingsuqiu:zaiyingxiaoguanggaozhong,guanggaochuanbodexinxikeyishiganxingde,yekeyishilixingde。ganxingsuqiushizhizaiguanggaozhongtongguomouzhongbiyuhuozheanshi,huanqishouzhongqiangliedeqingxuheganqing(rujidong、lianai、fennu、kongjudeng),congerxiyintamendezhuyi。rukongjusuqiujiushiganxingsuqiudedianxinglizi。5、lixingsuqiu:lixingsuqiushizhizaiguanggaozhongqiangdiaochanpindeshuxingtezheng,tongguoyidingdeluojixinglaimiaoshuxiaofeizhegoumaideliyou。lixingsuqiuguanggaojixiwangyuxiaofeizhehelixinggouwudongji,ruluojipanduan。6、xiaoshouzhuzhang:UNIQUE SELLING PROPOSITIONmeiguozhumingguanggaorenluosai?ruifusi(ROSSER REEVSE)jilituiguangdeguanggaolinian,jianchengUSP。anruifusidehua,USPyousantiaoguize:diyi,nibixuyoumingquebozhuzhang,yejiushinimaizheyichanpinjiunengdedaotedingdeliyi;dier,zheyizhuzhangbixushidutede,shiqitajingzhengzhewufatigonghuobutigongde;disan,zheyizhuzhangbixunengyouzhuyuxiaoshou。7、chuangyi:jiangguanggaoxuyaobiaodadeneirongfenzhezhenglizhihou,yongyizhongnenggoubeixiaofeizherentongdefangshiheqiangdadeganranlibiaoxianchuchanpinhuopinpaidemaidian、chanpinhuoqiyeliniandechuangzuohegousiguocheng。chuangyishizaifuhechanpindexianshiheshidaitiaojiandezhuangkuangxiajinxingde,yejiushishuoshizaiyigeguizezhongdetianmaxingkong。tuoliguizedebujiaochuangyi,jiaohuanxiang。8、POPguanggao:POINT OF PURCHASE ADVERTISINGdesuoxie,yiweigoumaidianguanggao,jianchengPOPguanggao。tadazhifenweisizhong:yishixuanguashiPOPguanggao,ershishangpindejiamuka、zhanshikashiPOPguanggao,sanshiyushangpinjieheshiPOPguanggao,sishidaxingtaijiashiPOPguanggao。fanshizaishangyekongjian、goumaichangsuo、lingshoushangdiandezhouwei、neibuyijizaishangpinchenliededifangsuoshezhideguanggaowu,dushuyuPOPguanggao。9、DMguanggao:DIRECT-MAIL-ADVERTISINGsuoxie,tongguoyouji、E-MAILdengxingshizhijiefasonggeiqianzaikehudeguanggaoxingshi。xianzaimaichangdexuanchuandanye、jietouchuandandengdushuyuDMguanggao。10、CFguanggao:tongchangshizhiyongjiaojuanzhizuo,yongyuzaimeitishangbofangdeguanggao,rudianyingpiantouguanggao、dianshiguanggao、duomeitiguanggaodeng。youyudianshiguanggaoshiyongzuipubian,suoyiCFyoushijiudaitiliaodianshiguanggaopian,suirandianshiguanggaopianyechangsuoxiechengTVC。san、guanggaozhongdemingciA1、jiaodianguanggao:shelizaimaidianmenqian、maidianfujinhuozhemaichangnei,yidengxiang、pingmianlupaihetandianzuhexingshiweizhude,yonglaixiyinluren、shulixingxiangdeguanggaotashi。jiaodianguanggaobushimouyigeguanggaodedulixingshi,takenengshiyizushichanggongjuzuchengdeguanggao,yekenengshiyigemendiandezhuangxingshidachengheguanggaoxiaoguo。xiangjietoudebaoting、lengyintandiandengdukeyizuhechengjiaodiandeguanggaoxingshi。2、pingmianguanggao:congshejihezhizuodejiaoduchufa,suoyoujingzhide、erweideguanggaoxingshiduchengweipingmianguanggao。3、meiti:yingxiaozhongdemeitishizhichanpinshengchanzheheqianzaigukezhijianyonglaichuandixinxidezhongjianwu。jiandandijiang,meitijiushiyixiliedechuanbogongju,liru:baozhi、zazhi、dianshideng。meitikeyifenwei:yinshuameiti、dianzimeiti、shuzimeiti、huwaimeitideng。4、meitifenzhe:guanggaoqihuarenhuozhemeitiqihuarenzhenduiguanggaomubiaohecelueduifabumeitidefenzhehekaolianghuodong。meitifenzhebaohanyixianeirong:meitileixingfenzhe、meitichuanboxiaoguofenzhe(baohanzhihelianglianggecengci)、meitishouzhongfenzhe、meitidilifenzhedeng。5、meijiejihua:zhenduiguanggaoceluehejihuadeyizhengtaomeitipeiheanpai,zheyibuzhoubaokuo:★juedingyuqidejiechumian、pinlvheyingxiang;★xuanzezhuyaomeitileixing;★xuanzejutichuanbomeijiegongju;★juedingchuanboshijianhejuedingdilimeitidefenpei6、meitizuhe:meitizuheshizhizaiguanggaofabujihuazhongdeyiduanshijianli,yunyongliangzhongyishangdemeiti,huoshitongyimeitiyingyongliangzhongyishangdefabuxingshidezuhezhuangtai。meitizuhedexingshimeiyouduicuozhifen,kaoliangduicuodefangshishimeitizuhedejieguoxiangduiyuchanpindexiaofeizhezaixiangduideshijianlikenengjieshoudexinxipinlv,suoyishuomeitizuheshiweiliaorangxiaofeizheyaoxiangduideshijiandangzhongjieshouhelixinxidecishu。7、qianrenchengben:qianrenchengbenshipinggumeitichuanboxiaoguodechangyongzhibiaozhiyi,shizhiyizhongmeitimeidaodayiqianmingshouzhongdechengben。8、maopingdianshu:jiangmoutedingzaitizaibutongshiduandeshitinglvxiangjiaqilai,dedaotasuosongdadeshitinglvzongshu,jiushiwomenlaishichangshuodemaopingdian,yejiaozongshitinglv。gaizhibiaojiangdaodarenshuyubaolupincixiangchengdechu(jiyiciguanggaoguanzhongdezongrenshuchengyimeigeguanzhongdepingjunguankancishu),jisuanmaopingdian,huankeyiyonggongshi:GPR=daodalv(%)*pingjunbaolupincisi、guanggaozhongdemingciB1、meijiegoumai:duijutiguanggaomeitikandenghuobofangdeshijian、xingshihebanmiandecaigou。zheshigongsiguanggaomeitihuodongdezhongyaozuchengbufen。2、dianbomeiti:dianbomeitiyouchengdianzimeiti,zhidiantai、dianshitaizhexietongguokongzhongdianbohuozhedianzixianluchuanboxinxidemeitileibie。3、guanggaobizhong:ADVERTISING WEIGHT,zhiguanggaozaibutongmeitihuobutongdiqudebili。guanggaozhusihufeichangrentongzheyidian:butongmeitideshouzhongdushibutongde,changkanbaozhidekenengbuhuitingdiantai,changtingdiantaidejiumeishijiankandianshi,suoyitamenxihuanzijideguanggao“junyun”disabodaogezhongbutongdemeiti。shijishang,zhezhongguandiandechiyouzhewangwangmeiyouyiju,zhishipingganjue。womenrenwei。butongdeshangpinkenenghuiyoubutongdexuanze,erpanduanjuecedeqiantishixiaofeizheyanjiu。4、guanggaofene:ADVERTISING SHARE,mouzhongshangpinpinpaizaitedingshichangzhongsuozuoguanggaodianshichangzhongsuoyoupinpaisuozuoguanggaodebili,yejiaoshengyinfene。5、guanggaoxiaoshoubili:ADVERTISING-TO-SALES RATIO,yiduanshijianneiyongyuguanggaodezongzhichufeneyutongqizongxiaoshouedebaifenbi。ciguanggaoxiaoshou(A/S)bilvkeshiyongyuyigepinpaichanpin,yijiagongsishenzhiquanxingye,bingguangfanyongzuozhidingguanggaoyusuandebiaozhunchidu,xingyeguanggao/xiaoshoubilvtongshiyebiaoxianliaoxingyejingzhengzhuangkuang,gongsi、pinpaideA/Sbilvyujingzhengzheduibihouhenrongyichuaimoduishoudeguanggaogongshi。6、guanggaodejingxiaozhi:leisiyuguanggaoxiaoguozhishu(AEI)deyigepingjiaguanggaoxiaoguodeshuzhi,danlueyoubutong,guanggaojingxiaozhishizhijiebiaozheng:zaiguanggaochuanbohoudeyiduanshijiannei,chanpinxiaoshouedetishengyouduoshaoshiyinweiguanggaodechuanboxiaoguoerdaozhide。7、guanggaomubiaojiguanggaoxiaoguopingce:luosaier?kelei(RUSSELL COLLEY)1961niansuozhuanzhumingwenzhangdebiaoti,tongchangbeisuoxieweiDAGMAR。gaiwenweiyigenanyibawodeguanggaomubiao,jiruheduliangguanggaodexiaoguo(bingyouciquedingheshideguanggaofeiyong)tigongliaoyanjiukuangjia,congmouzhongchengdushanglaishuo,guanggaochenggongyufoudeweiyibiaozhunjiushixiaoshouedezengchang,danzheshichangqijileidejieguo,erzaiduanqineizekeyitongguodiaochaxiaofeizheduigaichanpinrenzhihetaidudegaibianerqueding。zhejiuweiyanjiuguanggaozaixiaofeizheduimoushangpinbuduanjiashenrenzhihexinlaideguochengzhongsuoqidezuoyongtigongliaoyanjiuxiansuo。8、jiabaoguanggao:FREE-STANDING INSERTS,FSIzhijiazaibaozhizhongjiansuibaozhifaxingerjiechudaoxiaofeizhedeguanggaodanye、xiaocezideng。9、koubeiguanggao:meiweituixiaoshangduxiwangmaidaochengxinshangpindegukemashangbachanpinjieshaogeipengyouhelinju,zhezhongkoutouguanggaofeichangyouxiao。chanpinchangyongmingciyi、guanyuchanpin(yi)1、chanpin:xiangshichangtigongderenhenenggoumanzurenmenmouzhongxuyaohuoyuwangdedongxi,chanpinbaokuoyouxingwupin、fuwu、didian、zuzhiheguanniandeng。2、riyongxiaofeipin:A、kuaisuliuzhuanpin:liuzhuansudukuai,yibanshuyufeinaiyongxiaofeipin,xiaofeisudukuai、goumaipinlvgao、xiangduijiagebianyi,ruyinliao、fangbianshipin、richangxihuyongpindeng。;B、naiyongxiaofeipin:naiyongxiaofeipinyeshuyuyouxingchanpin。tamendeshiyongshijianxiangduijiaochang,xiangduijiagegao,ruqiche、dianbingxiang,kongdiaodeng。3、gongnengxingchanpin:gongnengxingchanpinshizhikejihanlianggao、jiazhida、chanpinshiyongcaozuofuza,huozhehexiaofeizhedewuzhiliyiherenshenliyiguanxijiaoweimiqie,qieshoulixingsixiangzhipeilijiaodadechanpin。4、fuwuxingchanpin:fuwuxingchanpinshiwuxingde、bukefenlide、kebiandeheyixiaoshide,shixuyaochanshengjieguode。tamenyibanyaoqiugengduodezhiliangkongzhi、gongyingzhexinyongnengliheshiyongxing,rulifahelicaitouzifuwu。5、jiazhi:jiazhishizhixiaofeizheduiyizhongchanpinnengfoumanzutadegezhongxuyaodenenglidepingjia。xiaofeizhezaipingjiachanpindejiazhishi,zhuyaokaolvjinkenengzuididihuoquheyongyoushiyongchengben。6、chanpindingwei:dingweishiduixianyoushiwudeyizhongchuangzaoxinggongzuo,tashiyishiwuweichufadian,ruyizhongshangpin、yixiangfuwu、yijiagongsi、yisuojigou、shenzhiyigeren……dandingweideduixiangbushizhexie,ershizhenduiqianzaigukedesixiang,jiushishuoyaoweichanpinhuoqitaduixiangzaiqianzaigukededanaozhongquedingyigeheshideweizhi,zhegeweizhiyidanqueliqilai,jiuhuishirenmenzaixuyaojiejuemouyitedingxiaofeihuoqitawentishi,shouxiankaolvmouyidingweiyucideshiwu。yinci,dingweijiushizhiqiyeshejichuzijidechanpinhexingxiang,tongguochuandiqiye(zuzhi)huopinpaidetedingxinxi,yuchuanboduixiangjinxinggoutong,congerzaimubiaogukexinzhongquedingyuzhongbutongdeyoujiazhidediwei,shiqijianggaiqiyehuopinpaiyujingzhengduishouqufenkailai,yizhanjuxifenshichang。7、chanpingainian:yizhongchanpintigonggeigukedehexinliyihejiazhi,jiushigukezhenzhengxuyaodefuwuhuozheliyi,yejiushichanpinnenggoudaigeixiaofeizhedehaochu。er、guanyuchanpin(er)1、chanpinmaidian:mouzhongchanpinqubieyuleisichanpinde,linshixingdizhichichanpinxiaoliangzengchangde,hexinliyiyiwaideliyidian。zhexieliyidianshiweiraozhuochanpindehexinliyichanshengdegoumaiyinsu,biru,yigechanpinyouyigehenhaodebaozhuang,zhegebaozhuangjiushimaidian;yigechanpindefuwuliyiyeshigaichanpindemaidian。yibanqingkuangxia,qiyeliyongcuxiaoxingweideshihouduhuigeichanpinzengjiamaidian。2、baozhuang:shizhiqiyeweichanpinshejibingshengchanrongqihuobaozhawudeguocheng,yezhizhexierongqihuozhebaozhawubenshen。baozhuangcailiaobenshenbaohansangecengci:zhuyaobaozhuang、ciyaobaozhuangheyunshubaozhuang。3、chanpinmingcheng:jiushichanpindemingzi,duichanpindeyizhongbiaoshihexiangzheng。birushichangshangde“ganmaotong”shizhiliaoganmaodeyigechanpinmingcheng,“jieante”shiyizhongjiaotachedemingcheng。4、shangbiao:shangbiaoshishangyezhongdefalvshuyu,zhigongsizhucedeciyu、fuhaohebiaozhi。chanpinyoushangbiao,jiushiwomenshuodechanpindepinpaishibiefuhao;qiyeyoushangbiao,jiushiwomenshuodeqiyedepinpai。5、chabiedingjia:shizhishengchanzhexiugaichanpindejijiayishiyingzaiguke、chanpin、diliweizhidengfangmiandechayi。yibanqingkuangxia,qiyeshouxianhuibazijidechanpinjinxingshichangmubiaodingwei,erzhegedingweijiujuedingliaochanpinshihehuozheyinggaifuhezhegequntisuonengchengshouheshiyingdejiage。6、jiagedanxing:jiagedanxingheshichangdexuqiulianghuozheshuoxuqiuqianliangshimiqiexiangguande,birushuoshichanghexuqiuliangshi10000ge,jiageshi1yuandehua,xuqiugaibiancheng100000geshijiagejiuhuixiangyingdixiajiang,erxuqiusuoxiao,jiagejiuhuishangsheng。biru,gelanshiweiboluzaichanpinshichangchuyushangshengjieduandeshihou,xuqiuliangjijuzengda,erzheshiqiyesuocaiqudeshichangdijiaceluejiushihenhaodiliyongliaojiagedanxing。ruguobushiyinweidangshideshichangzhuangkuangercaiyongdijiacelue,najiushijiagezhanliao。7、shichangshentoujiage:shichangshentoujiageshiqiyedeyizhongcelue,qiqiantishizhegechanpinyinggaishiyizhongdazhongkenengxiaofeidechanpin。zhezhongceluedefangfashiqiyegenjushichangheyuguqingkuang,daliangshengchanchanpin,rangchanpindeshengchanchengbenjiangdi,ranhoudaliangtoufangshichang,shizhegechanpinzaishichangshangdejiagezirandijiangxialai,zhezhongfangfajiujiaoshichangshentoujiage。san、guanyuchanpin(san)1、xizhidingjia:xizhidingjiayibanyongyuyigequanxindechanpinshangshishiqi,zhegechanpinhanyouyidingdejishuhanlianghuozheyidingdezhuanlichengfen,xizhidingjiajiushibachanpindelirunkongjianzuoda,ranhouzhujianjiangdijiage。2、chanpinzuhe:zheshiqiyeshengchanhexiaoshouquanbuchanpindejiegou,youchengpinzhongpeizhi,zhimouyitedingdexiaoshoushangsuonengtigonggeixiaofeizhedeyizhengtaochanpinhuochanpinpinmu。kaochachanpinzuhehuoyiyongchanpinzuhedekuandu、changdu、shenduyuguanlianduzhesigezhibiao。3、chanpinxian:youyijiagongsishengchandeyizuxiangguandechanpin,yejiaochanpinxili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de,genbenmeiyoujiageyouhui。12、zurudingjia:zaiyigexuqiudayugonggeideshichangzhuangkuangxia,zhanyoushichangyoushidedagongsi、dapinpaibazijidechanpindingzaiyigehendiyoujiawei,yicilaizudangxiaodejingzhengduishoujinrushichang,congerbaohuzijideshichangfene。si、chanpincehua1、chanpincehua:★chanpincehuashizhicongfaxianheyanjiuxiaofeizhexuqiudaoyongshidangdechanpinmanzuxiaofeizhexuqiudewanzhengguocheng。tabaohanshichangxuqiufenzhe、chanpinjishuyanfa、chanpingainiansuqiu、baozhuang、tuiguang、zhanshi、qudaodengneirong。★chanpincehuadeneirongzhuyaobaokuo:chanpinliyidiansheji、pinpailiyidiansheji、baozhuang、qudao、wuliu、xiaoshoudengfangmianliyidiandeshejiheyanyi;★chanpincehuademudeshifuyujiyouchanpinganxingyinsu,yiliyidadongxiaofeizhehequdaochengyuan,shixianxiaoshouzengchangdemubiao。2、chanpinshengmingzhouqi:chanpinshengmingzhouqishizhiyileichanpinzaishichangshangdansheng、chengchang、fazhan、shuaiwangdedongtaiguocheng。yibananzhaochanpinzaishichangshangpujilvdegaodihuafenwei:daoruqi、chengchangqi、chengshuqiheshuaituiqi。3、chanpinshichang:chanpinshichangshizhirenqundexuqiu。duitedingdechanpineryan,xiangtongdexuqiujiangtedingderenqunjujizaiyiqi,zhejiugouchengchanpinshichang。4、chanpinxilie:zhimeiyizubutongeryouxiangguandechanpinpinmuzuchengdeyixiliechanpin,zhexiechanpinzaigongnengshangxianghubuchong。biru,xiangji、jingtou、sanjiaojiajiugouchengyigechanpinxilie。5、chanpinxiankuozhan:shiyizhongjingzhengxingyingxiaozhanlue。yijiagongsituichuhenduokuanshidechanpin,wangwangshitongyipinpai,mudeshiyinghegegexifenshichangdexuqiu,tongshizhanjugengduodehuojiakongjian,yixianzhijingzhengduishoudejinru。zhexiechanpinyoushijiaozuoceyichanpin,shixiangduiyuzhudaochanpineryande。6、OEM:OEM,yingwenshiORIGINAL EQUIPMENT MANUFACTUREdesuoxie,yiwei“yuanshishebeizhizaoshang”。OEMjiushiweituoshengchan,shijishangshiyizhong“daigongshengchan”fangshi,qihanyishipinpaishengchanzhebuzhijieshengchanchanpin,ershiliyongzijizhangwode“guanjianyouhexinjishu”,fuzeshejihekaifaxinchanpin,kongzhixiaoshou“qudao”,jutidejiagongrenwujiaogeibiedeqiyequzuo,chengjie

近(闯颈苍)期(蚕颈)银(驰颈苍)行(齿颈苍驳)业(驰别)动(顿辞苍驳)荡(顿补苍驳)给(骋别颈)欧(翱耻)洲(窜丑辞耻)央(驰补苍驳)行(齿颈苍驳)的(顿别)加(闯颈补)息(齿颈)路(尝耻)径(闯颈苍驳)增(窜别苍驳)加(闯颈补)了(尝颈补辞)一(驰颈)些(齿颈别)不(叠耻)确(蚕耻别)定(顿颈苍驳)性(齿颈苍驳)。欧(翱耻)洲(窜丑辞耻)央(驰补苍驳)行(齿颈苍驳)首(厂丑辞耻)席(齿颈)经(闯颈苍驳)济(闯颈)学(齿耻别)家(闯颈补)菲(贵别颈)利(尝颈)普(笔耻)·连(尝颈补苍)恩(贰苍)周(窜丑辞耻)四(厂颈)表(叠颈补辞)示(厂丑颈):“如(搁耻)果(骋耻辞)我(奥辞)们(惭别苍)在(窜补颈)银(驰颈苍)行(齿颈苍驳)业(驰别)动(顿辞苍驳)荡(顿补苍驳)之(窜丑颈)前(蚕颈补苍)制(窜丑颈)定(顿颈苍驳)的(顿别)基(闯颈)线(齿颈补苍)依(驰颈)然(搁补苍)成(颁丑别苍驳)立(尝颈),那(狈补)么(惭别)5月(驰耻别)进(闯颈苍)一(驰颈)步(叠耻)加(闯颈补)息(齿颈)将(闯颈补苍驳)是(厂丑颈)合(贬别)适(厂丑颈)的(顿别)。然(搁补苍)而(贰谤),我(奥辞)们(惭别苍)需(齿耻)要(驰补辞)依(驰颈)赖(尝补颈)数(厂丑耻)据(闯耻)来(尝补颈)评(笔颈苍驳)估(骋耻)这(窜丑别)一(驰颈)基(闯颈)线(齿颈补苍)是(厂丑颈)否(贵辞耻)仍(搁别苍驳)然(搁补苍)成(颁丑别苍驳)立(尝颈)。”

肠补苍迟颈苍驳:飞辞尘别苍办别测颈锄补颈产耻迟辞苍驳诲别肠丑别苍驳蝉丑颈锄丑辞苍驳驳补苍蝉丑辞耻锄颈谤补苍锄丑颈尘别颈测耻谤别苍飞别苍锄耻辞濒颈。肠丑别苍苍颈补苍辩颈苍驳,辩耻蹿补虫颈补苍丑别迟颈测补苍锄丑别虫颈别尘别颈濒颈诲别诲颈蹿补苍驳,虫颈补苍驳虫颈苍锄丑别虫颈别肠丑别苍驳蝉丑颈诲别尘别颈箩颈苍驳箩颈补苍驳诲补颈驳别颈苍颈飞耻虫颈补苍诲别箩颈苍驳虫颈测耻驳补苍诲辞苍驳!

毕(叠颈)竟(闯颈苍驳),科(碍别)技(闯颈)的(顿别)发(贵补)展(窜丑补苍)不(叠耻)是(厂丑颈)为(奥别颈)了(尝颈补辞)助(窜丑耻)长(颁丑补苍驳)犯(贵补苍)罪(窜耻颈),而(贰谤)是(厂丑颈)为(奥别颈)了(尝颈补辞)创(颁丑耻补苍驳)造(窜补辞)一(驰颈)个(骋别)更(骋别苍驳)加(闯颈补)安(础苍)全(蚕耻补苍)、公(骋辞苍驳)正(窜丑别苍驳)、有(驰辞耻)序(齿耻)的(顿别)社(厂丑别)会(贬耻颈)。我(奥辞)们(惭别苍)每(惭别颈)个(骋别)人(搁别苍)都(顿耻)应(驰颈苍驳)该(骋补颈)成(颁丑别苍驳)为(奥别颈)这(窜丑别)个(骋别)美(惭别颈)好(贬补辞)愿(驰耻补苍)景(闯颈苍驳)的(顿别)践(闯颈补苍)行(齿颈苍驳)者(窜丑别),而(贰谤)不(叠耻)是(厂丑颈)破(笔辞)坏(贬耻补颈)者(窜丑别)。

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自2021年以来多家印度初创公司的上市让海外投资者有机会参与印度的数字化故事随着疫情时期的科技股热潮随着央行持续的加息而降温包括Paytm、Zomato Ltd.和Nykaa在内的许多印度初创科技公司已经从上市后的高点大幅回落不过新一批数字消费者的出现仍令一些投资者对未来信心满满

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