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2024年12月20日,20公斤1807元,廉价航空为何行李“不廉价”?|新京报专栏原创2023-03-09 14:38·新京报资料图:旅客排队办理值机手续。新京报记者 陶冉 摄据21世纪经济报道,近日,亚洲航空被曝行李超重5公斤收1807元托运费。随后亚航发布声明,确认航站员工对在柜台托运20公斤行李的收费以及开具的票据符合公司收费规定,而乘客的行程单并没有如其所述包含15公斤托运行李额度。该事件迅速在网络平台发酵,网友观点基本分成两派,一种观点认为,超重收费可以理解,但1800多元的超重收费过高;另一种观点则认为,高价托运费就是廉价航司的盈利模式,明码标价没问题。事实上,航空公司只要明码标价,就真的就没问题吗?那么,首先需要厘清的是,为什么行李收费那么贵。国际航班行李收费并无统一标准亚洲航空方面解释称,该公司为低成本航空公司,机位、餐食、托运行李等分开销售,乘客按需购买。据了解,该乘客事先并未购买托运行李额度,仅购买了机票,而机票仅含有一定重量的手提行李免费额度,没有包含15公斤托运行李额度。所以,不是超重5公斤,而是整个20公斤的行李要另外收费。工作人员开具的票据也是符合公司收费规定的。亚航的这个声明,看起来没有太大的问题。通常全服务航空公司,如国内四大航、国泰、汉莎、阿联酋航空等航司,都会对不同舱位的旅客提供一定额度的免费托运行李服务,一般都是手提行李5kg、托运行李20kg起步,舱位越高,所获得的免费行李额度越大。但廉价航空公司就完全不同了,行李、餐食都要乘客另外购买。以亚航为例,亚航只允许乘客免费带总重量7kg的两件手提行李上飞机,如有多出来的行李,则需要付费。对于廉价航空的行李收费,国内航班有统一的标准,但国际航班则按各航空公司规定办理,收费并无统一标准。而且,这个价格并非一成不变。在网上订票的时候购买托运行李额度,价格是最低的,一般20kg行李收费在380元。订完票才追加购买托运行李额度,20kg收费会涨到636元了。到机场柜台办理登机手续时,再临时购买行李额度就更贵。通常按照前15kg收取907元,此后每超重一公斤收取363元计价。该旅客的1807元就是这么算出来的。这个价格变动机制,也是合理的,就像机票越到后面越贵。所以,从这个航空行业的惯例来说,亚航这个收费并没有多大问题。这也是很多乘坐廉价航空的乘客的常识。因此,才会有很多人说,只要是明码标价就没问题。资料图:乘客在航站楼。新京报记者 陶冉 摄明码标价中的“明”有程度差异不过,不可否认的是,明码标价也有“陷阱”。之前“雪糕刺客”引发了舆论的热议。随手拿一个雪糕,消费者以为三五元,结果到了收银台,收银员说三五十元,放回去损面子,就只好忍痛买下。消费者就像被冷不丁刺了一下,这就是所谓的“雪糕刺客”。厂家深谙此道,“雪糕刺客”现象也就蔚然成风了。后来,市场监督部门要求明码标价,很多店铺就把价格标签贴在冰柜上。但标签很小,消费者很难拿着雪糕去对标签,因为被其他人看到也会损面子,所以某种程度上“雪糕刺客”依然存在。而哈根达斯也贵,却不被称为“雪糕刺客”,那是因为它是分柜摆放的。其问题在于,虽然是明码标价,但“明”的程度不同。所谓明,就是信息透明程度。但信息的传递,是有成本的,因此有不同程度的区分。商家、店家合谋加大信息传递的成本,加大消费者获取信息的难度,“明”的程度就打折了。在“雪糕刺客”的例子中,难度在于面子,实质是消费者的需求刚性上去了——不愿意丢面子放回去。那么,把这两个机制串起来就是,先降低明码标价的程度,当消费者价格刚性上去了,就不得不接受这个价格——明码标价也就不那么“明”了。笔者提出的办法是,可以要求雪糕公司在雪糕包装印上建议零售价,消费者只需拿起雪糕,就能看到价格。没有寻找标签的动作,放下的原因就可以有很多解释,不喜欢口味,对某种成分过敏,也就不会折损面子。“雪糕刺客”自然就不能“刺”人了。其实,利用这两个机制,在很多商业场景中都存在。比如,进了饭店,翻开菜谱,发现菜很贵,或者有餐位费,也不好意思走了。虽然是明码标价,但消费者心里也不痛快。当然,话说回来,餐馆往往有装潢作为一个信息机制,传递了餐馆的价位信息。而且,市场就是这样,消费者自己也要付出搜寻信息的义务。这个义务里面就包含面子,舍不得面子,那就多付钱,也算合理。航空行李收费上,也是这种机制。如果明码标价只是出现在办理行李的柜台,到了机场,消费者很难处理超重的行李,价格再贵也没办法。本质上,此时消费者的需求变为刚性的了,因此就丧失了价格谈判的能力——消费者无法不托运。虽然是明码标价,符合程序正义,但其实质正义是受损的。所以,航空公司对于行李的明码标价,应该是出现在购买机票的平台上,出现在机票的确认短信中,这样才能达到实质上的明码标价。撰稿/刘远举(财经专栏作家)编辑/徐秋颖校对/陈荻雁
选择赞助十个菱角(任何问题都先看主页介绍和置顶)的...
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首(Shou)发(Fa)2024-07-08 20:11·7号(Hao)观(Guan)察(Cha)室(Shi)
再说,他有什么不好的?顾娟凭什么和他提离婚?老王怎么都想不通。首发2024-07-09 16:30·阳光明媚的日子选择赞助十个菱角(任何问题都先看主页介绍和置顶)的...
云豹之所以叫这个名字都是因为它身上独特的花纹宛如天空中外形各异的云朵
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