...触街机触大陆触轩辕剑触大富翁触单机游戏冲网易订阅
可到底男人的嘴骗人的鬼，张浩东居然背着她私会初恋。史玉珍凌乱了。
2024年12月20日，一个中老年人，不是今天担忧养老的问题，就是明天看身边人不顺眼，生活愈发压力山大。他们，是“无奈着相”了。
...触街机触大陆触轩辕剑触大富翁触单机游戏冲网易订阅
我们重新坐回餐桌前这一次,气氛明显轻松了许多我夹了一块排骨放在思思碗里:"思思,多吃点妈妈下次来,给你带好吃的"
每天一睁眼就要支付各种账单的年纪，容不得折腾，容不得犯错。清远公安夏夜治安巡查现场。清远公安供图
dangwangjingzuolaidaoniangjia，xiangmuqinsushuodidijieqianbuhuandeshishi，muqinqueshiyilianbunaifan。8295xinpian+jiguangleida zhicangzhijiabudazhe
是(厂丑颈)因(驰颈苍)为(奥别颈)她(罢补)的(顿别)父(贵耻)母(惭耻)都(顿耻)是(厂丑颈)职(窜丑颈)业(驰别)运(驰耻苍)动(顿辞苍驳)员(驰耻补苍)。
jizheduocitanyuanhou，weininsongshangbeijinghuanqiudujiaquchizhuyougouyuzuiquangonglueyuanchuang2021-09-20 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比(叠颈)亚(驰补)迪(顿颈)汽(蚕颈)车(颁丑别)旗(蚕颈)下(齿颈补)品(笔颈苍)牌(笔补颈):
性价比消费趋势下，收割3.8亿后，陈赫正式退出原创2022-05-23 18:01·品牌观察官“陈赫，还我血汗钱”，加盟商的一句呐喊，又一次把陈赫和他的贤合庄推到了风口浪尖。就在最近，贤合庄火锅的多个加盟商来到成都总店门口进行维权。统一身穿红色短袖，正面写着“惨”，背后写着“坑”。有加盟商透露：“自从加盟贤合庄，开业两年多时间，亏损已经达到800万之多。”● 图源：抖音值得一提的是，恰恰就在前段时间，由陈赫担任大股东的福建贤合庄品牌管理合伙公司也退出了贤合庄餐饮的股东行列。种种变动，让人很难不联想起贤合庄“割韭菜”。一时间对于陈赫和贤合庄的话题，也多次登上微博热搜。要知道作为网红火锅品牌，贤合庄曾因陈赫自带的明星效应从2019年开始，短短一年半时间就在全国开出了超过800家门店，一时间风头无两。● 图源：贤合庄官方微博只不过从2020年下半年开始，贤合庄就经常被曝光有门店倒闭。截止到今年4月底，贤合庄在全国各地的门店数量已经关闭270多家，比例超过全部门店数量的1/3。事实上，不只是门店的关闭，贤合庄还多次经历食品安全问题和天花板塌陷事件。如今，贤合庄基本上已经成为了割加盟商韭菜的代名词。01“被忽悠”的加盟商如果只看几百万甚至上千万的亏损额，可能很多人都难以相信，开一个火锅店竟然能够赔掉这么多钱吗？对此，有加盟商说出了自己的经历。李先生在2020年初了解到贤合庄这一火锅品牌，出于对明星陈赫的喜爱，了解之后决定加盟。刚开始加盟时，招商计划当中明确了回本周期，负责招商的工作人员也承诺一年左右就可以收回成本。同年7月，李先生的贤合庄火锅门店开业。借助明星陈赫的流量光环，开业之初生意确实火爆，门店也经常有不少顾客排队。● 图源：贤合庄官方微博只是慢慢的他开始注意到门店翻台率在持续下滑，很多顾客进来似乎只是想要尝个鲜、打卡而已。而且根据计算，门店火爆时期的单月最高利润也只有3万元，大多数时间基本都是在亏本经营。时间一长坚持不下去，就只能被迫关闭。据了解，陈赫的贤合庄光是加盟费就需要48万元。结合最近两年超过800家加盟门店来计算，仅靠加盟费这一项，收入就达到了3.8亿。不仅如此，在加盟费之外，贤合庄还要求加盟商额外缴纳5万元保证金，运营三年到期后，只需要每年缴纳2万元的价格就可以续约。但前提是加盟商的火锅门店能够运营到三年时间，如果提前倒闭，那和品牌方就没有关系了。事实上，除了高昂的加盟费和保证金之外，对加盟商来说还需要缴纳每个月营业额2%的管理费，这无异于是加盟商在给品牌方打工。再加上对于加盟门店来说，店铺的装修风格、桌椅餐具等都需要有统一的标准，这更是贤合庄“花式收费”背后的条款。● 图源：贤合庄官方微博如桌椅板凳就需要花费20万元，锅底食材又要20万，甚至连一个陈赫的雕像都需要7500元的成本以及1500元的物流费用。如果说以前贤合庄出现的食品安全和天花板塌陷等问题，影响到的还只是个别加盟门店，但这次陈赫退出股东行列，贤合庄不再具有明星光环，最终留下的只是一地鸡毛。甚至连花费7500元买的陈赫雕像，如今都没办法处理了。02背后大佬浮出水面很多人不知道的是，在陈赫和他的贤合庄背后还站着一个重量级大佬--四川至膳品牌管理有限公司。根据公开信息显示，四川至膳成立于2011年，是一家集合火锅开发运营、跨界创意美食和都市时尚餐饮于一体的多元化餐饮集团。最初陈赫的火锅店还没有和这家公司合作时期，日子并不好过。开业5年，不仅口碑一般，而且还一直处在亏损中。2019年下半年，陈赫找到了谭鸭血的创始人周杨，也就是四川至膳的老板。于是，两人成立了成都贤合庄品牌管理有限公司，正式开启代运营模式。● 图源：天眼查陈赫在前负责宣传推广，四川至膳在后负责加盟和开店的具体运营。凭借着明星的流量效应和餐饮公司的专业化运营，贤合庄开始扭亏为盈。很长的一段时间内，贤合庄都是一个网红打卡点，甚至引来半个娱乐圈为其站台。凭借明星流量带来的热度，贤合庄走上了一年半开出800家门店的高速扩张之路。对比而言，海底捞在全国门店数量突破1000家时，用了26年之久。贤合庄的开店模式顺利跑通后，四川至膳开启了对明星店的复制粘贴。孙艺洲的灶门坎于2020年6月在成都开出第1家门店，当年年底已经在全国有20多家；黄晓明的烧江南烤肉在2020年11月推出；关晓彤的天然呆奶茶店则在2020年12月开业。● 图源：烧江南官方微博这些一时间从各地兴起的明星门店，四川至膳都是背后的推手。成立之初，四川至膳的定位是一家多元化餐饮集团，只是靠着明星代运营模式尝到了越来越多的甜头，这家公司也逐渐偏离“初心”。因此有不少网友评论：“与其说这是一家餐饮公司，倒不如说是一个网红MCN机构。”03明星餐饮店，不香了最近几年，明星开店似乎成为了跨界潮流。仅仅是在火锅这一个品类，就有不少像陈赫这样的明星参与。例如郑恺的火凤祥、薛之谦的上上谦、黄晓明的烧江南，越来越多的明星选择把餐饮连锁店作为自己的“副业”，但其营销套路和贤合庄几乎如出一辙。事实上，所谓的明星餐饮店，基本上和明星本人没有太大关系。大多数明星都是“甩手掌柜”，把门店交给第三方公司去运营。贤合庄就是一个非常典型的例子，表面上是由陈赫和自己的团队在运作，但实际上是四川至膳在背后操盘。陈赫更多的是以代言人的身份参与其中，偶尔拍个短视频或出现在新店开业仪式上而已。● 图源：贤合庄官方微博有业内人士表示：“之所以明星选择入股火锅店，主要是因为火锅更容易以连锁加盟的方式快速扩张，加上明星效应的加持，变现周期会更短。”通过“明星+餐饮”的运营模式，意味着明星可以做甩手掌柜，但却能够以分红的形式拿到相应的利润。然而这也很容易造成明星对品牌的不关心，食品安全问题无法得到保障，最终导致加盟商被割韭菜。如今，随手搜索所谓的明星餐饮店，都能看到很多和食品安全等问题有关的消息。如郑恺的“火凤翔”曾被曝光出售过期食材、杜海涛的“辣斗辣”因卫生堪忧屡次遭到投诉、甚至李维嘉代言的奶茶品牌“快乐方程式”也被曝光关联公司携款跑路，导致加盟商利益受损。● 图源：火凤祥官方微博或许也正是意识到了个人形象和餐饮品牌深度绑定的潜在风险，如今有不少明星合伙人开始和自己站台的餐饮品牌划清界限。郑恺早在去年11月就退出了火凤翔背后的公司，陈赫也在最近选择退出。可以预见，未来明星餐饮店或许还会有更多的人离开。对明星来说，退出或许只是一次简单的工商变更，但那些被明星光环吸引而来的加盟商们，最终只能默默承担所有的后果。...触街机触大陆触轩辕剑触大富翁触单机游戏冲网易订阅
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