标品与非标品的SEO策略有什么不同2015-10-10 17:34·市场部网标品,与非标品,这个说法被淘宝商家提得比较多。什么是标品?所谓标品,就是有明确的规格、型号。比如说,卖苹果手机的,只有iphone4、4s、5、5c等型号,每个型号底下又有8G、16G、32G等不同的子型号。什么是非标品?就是没有明确的型号的区分。比如说我有个湖南的朋友,她在店子里卖湖南农家腊肉,这个怎么界定型号呢?辣与不辣?湘西、娄底?三年陈、两年陈?都不大适合用来分类,它没有明确的分类,也就是没有明确的型号。对于标品,在淘宝上,竞争关键词排名非常激烈,因为大家寻找标品产物,心里想搜索的关键词就哪么几个型号名称,所以商家在购买关键词时,也就集中在这些词上购买,那么这些词的价格竞争就非常激烈了。慢慢地,一个行业会形成几家资本比较雄厚的,大家达成默契,出价慢慢稳定下来。新来的很难有机会承受地起这种高额的直通车成本。对于非标品,在淘宝上,用户寻找商品时,搜索的关键词会比较多元化。比如腊肉,比如服装,所以商家在购买直通车关键词时,努力的方向就是不断地拓词,所以关键词竞争相对来说,不是那么激烈。对于新来商家,还有一定去做直通车推广。其实,对于SEO来说,如果站在标品与非标品的角度来看SEO策略,也是有所不同的。有个世界范围内的标品,那就是wowgold(魔兽金币),广大的金币购买者如果想买金币,绝大部分的搜索词都是wowgold。基本上不会去搜索别的东西,所以对于那些出售gold的网站来说,做SEO,就等于做这个wowgold关键词的排名,其它词基本没啥意义。因此广大网站都在竞争这个词的排名。所以这个行业网站优化可以视作为标品SEO。在中国,类似的火热标品,还有:私服、搬家。不那么暴利,但仍属于标品的还有:品牌化妆品、白色家电、笔记本等。这些词主要是一些电子商务平台网站在优化,另外一些旅游类关键词,比如:九寨沟旅游、张家界门票、桂林机票,也差不多是标品了,所以旅游类网站SEO,也基本上变成了标品SEO了。概括一下,标品SEO,主要出现在一些非常成熟的行业,这个行业有行业规则制定者,或者大家对其产物反复使用,已约定俗成出一些搜索习惯,让绝大多数流量集中到绝少数的关键词上。还有一些行业,刚刚萌芽还不成熟,或者还没形成规则制定者,或者这行业的商品实在过于个性化,那么它的搜索关键词就比较分散,没有形成流量特别聚集的关键词,那么它的优化可以称之为非标SEO。像蛋糕网站的优化,其实蛋糕网站在摆放蛋糕介绍网页时,往往按照蛋糕的材质来命名类别名称。比如慕斯蛋糕、奶油蛋糕、抹茶蛋糕。但中国用户,普遍对蛋糕的材料不是很了解,所以他们搜索关键词时,很少去搜索这些材质类关键词。而是根据自己需求去搜索,比如:生日蛋糕、纪念日蛋糕,或者它记得什么牌就去搜索什么牌子。所以我认为蛋糕行业的SEO,还属于非标SEO,但未来可能很快变成标品SEO。服装类也是一个大非标类,虽然服装类会有一些关键词比较热一些,可占据的搜索量仍然不是很多。在优化梦芭莎网站时候,热门的内衣类关键词如:文胸、内衣,它的搜索量其实也不是很大,用户在寻找一件服装时,喜欢加太多定义它的属性了,所以它的关键词比较分散。标品类网站SEO策略:标品网站优化包括两部分:(1)、正面去优化标品关键词因为标品关键词往往很热,优化上去的利润很高,所以造成它的竞争对手很多,而且对手的竞争方式什么都有:我很少接太热的关键词排名优化的项目,因为这些关键词的SEO方法中,采用作弊的特别多,对手手上有站群,大部分网站都用来作弊,每个网站哪怕有一天排在首页,累加起来,排名还是被他们占着,而我只擅长前面两种方式。我毕竟还是百度的讲师,并不想拿客户的网站去作弊。但是从商业的角度来说,如果你的生意模式决定了你的SEO是标品SEO,而且关键词还是比较热,我觉得你应该考虑前面三种方法都去尝试。自己的主站,采用前面两种方法去做,做好网站架构,做好内容更新,做好友情建设。然后可以适当做一些子站,子站去竞争热门关键词,采用的方法可以更加直接一点。(2)、侧面去寻找非标品关键词正面优化标品关键词,关键词少位置少,所以未必能够立刻有效,也未必能够长期有效。所以在优化的整个过程里,我建议还是需要一些非标品关键词,然后去长期优化。比如,如果做的是医疗行业,各种病种名称词是标品关键词,但是与病种有关联的各种症状的咨询长尾词则是非标品关键词。可以在项目启动第一天开始,就制定一个大的关键词库,把这些非标品关键词列入库中,一个个关键词去部署到网站中,然后去优化它。在优化非标品关键词的时候,网站的权重也在上升。所以它对于优化标品关键词也是有好处的。非标品SEO策略:(1)、首先是要拓展关键词库,拓展的时候要注意以下的维度:给关键词标记上搜索量,根据搜索量看它的优先级;给关键词标记上商业价值,根据商业价值看它的优先级,有的词用户搜索时很有可能是找个知识,而不是为了购物。那么它的商业价值可能比较低。给关键词标记上网站相关度,比如梦芭莎是卖25岁到35岁的内衣,那么按照相关度来说,这些关键词的先后顺序如下:蕾丝内衣>少女内衣>女士衬衣>牛皮裤带(2)、架构比较重要网站架构,如何有一个合理的布局,让诸多的关键词能够都有相应的登录页,而且执照关键词的冷热程度,越热的关键词获得的站内链接越多。日常运营的架构,如何多的关键词需要优化,必然就有许多的内容需要被准备,也会有许多的链接需要建设,如何让内部团队能够按部就班地去执行这个策略,这需要一个完整的制度。(3)、心态,不急不躁不作弊对于非标品厂贰翱,关键词多,但每个词可能并不能立刻带来非常大的效果,需要优化一个关键词词库才会有效果。所以良好的心态比较重要,把厂贰翱当作运营手段,而不是销售手段,一点点练好内功,逐步达成目标。目前,圈内出现比较多的“快速排名”现象,这种厂贰翱,不需要对网站进行任何修改,只需要你网站排名出现在前10页,它就能够把它使用软件来刷到首页,甚至前几名。我不主张大家使用这个方法来做非标品关键词优化,更不主张大家把这个方法应用到你的官网上,如果你的网站加域名价值大于1万元的话。
2024年12月31日,双方实力差距悬殊,这一点无论是从球员数据还是比赛形式都能看出来。
神马电影未来影院老子影视
在此基础上叠辞测诲结合战争的一般理论、闪电战、游击战、孙子兵法和复杂科学等提出了翱翱顿础循环
在90年代,广州遍地是金子。我在广州先是做小生意起家,后来瞄准时机,租了一间店面,开始卖二手电器。没想到广州很多打工仔,他们就需要便宜的电器,我的生意越来越好,几年下来,我赚了足足一百多万。后来,我买了房子,把老婆孩子都接到广州来了。3.退票梯次设置不合理
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细(Xi)节(Jie)补(Bu)充(Chong): 据(Ju)数(Shu)据(Ju)显(Xian)示(Shi),每(Mei)年(Nian)全(Quan)球(Qiu)有(You)超(Chao)过(Guo)1.3亿(Yi)学(Xue)生(Sheng)受(Shou)到(Dao)校(Xiao)园(Yuan)霸(Ba)凌(Ling)的(De)侵(Qin)害(Hai),其(Qi)中(Zhong)大(Da)多(Duo)数(Shu)受(Shou)害(Hai)者(Zhe)选(Xuan)择(Ze)沉(Chen)默(Mo)。刘(Liu)亚(Ya)新(Xin),只(Zhi)是(Shi)这(Zhe)庞(Pang)大(Da)受(Shou)害(Hai)者(Zhe)群(Qun)体(Ti)中(Zhong)的(De)一(Yi)员(Yuan),他(Ta)的(De)经(Jing)历(Li),是(Shi)许(Xu)多(Duo)孩(Hai)子(Zi)心(Xin)底(Di)的(De)痛(Tong)。
-飞别颈飞补苍诲补颈虫耻-产补颈测耻虫颈补苍驳虫颈苍驳测别“诲颈测颈”诲别濒颈蝉丑颈箩颈苍肠丑别苍驳,
原(Yuan)创(Chuang)2024-07-11 19:33·新(Xin)京(Jing)报(Bao)
党的二十大高度重视科技创新工作,提出要加快实施创新驱动发展战略。资本市场是科技创新的一个重要主战场,金融与科技的融合已成为推动金融业高质量发展的重要支撑。“社会治理与智慧社会科技支撑”重点专项是科技部为落实“十四五”期间国家科技创新有关部署安排,从2021年起组织实施的国家重点研发计划,旨在提升防范化解重大系统性风险能力以及科学监管与服务能力。2022年11月,在证监会科技局组织下,深交所牵头联合证券公司、科研院校、科技公司等十家单位成功申报了该项目并得到科技部立项批复。不得不说,这家的桂林米粉真的是太好吃了,第一口就爱上了,以至于我在桂林的这几天,每天都在吃米粉,百吃不厌,最爱吃搭配的酸萝卜小菜,酸酸的很爽口。相比云南的米线,桂林米粉太适合我了。神马电影未来影院老子影视
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