据悉,多家银行理财公司着手优化产物运作策略、产物的风险收益定位,向投资者提供不同风险等级、期限的产物,提升流动性管理水平。
2024年12月15日,坐拥 “九大品牌”,吉利却又造了一个“极氪汽车”,有必要吗?原创2021-04-02 14:44·车域无疆近日,吉利控股集团旗下的纯电动车品牌“极氪”正式成立,英文名为“ZEEKR”。同时还发布了首款车型——ZEEKR 001,也就是此前公布的领克ZERO CONCEPT量产版。根据此前的信息来看,新车基于全新SEA浩瀚架构打造,NEDC续航里程可达700km,百公里加速有望低至4秒,并且还会配备全自动空气悬挂系统。官方还透露,新车的售价将设定在30-50万元的区间,并将于4月15日正式发布,随后在上海车展开启预售,第四季度正式交付。说到这里,有人可能会有疑问,为何吉利要大费周章地成立一个新品牌,而不直接把这款车纳入到领克的体系中?纵观整个吉利集团,已经坐拥不少的汽车品牌了,这时候再来一个高端的电动品牌,究竟有没有必要呢?回答这个问题前,疆哥先跟大家梳理下吉利集团旗下的汽车品牌。1、吉利首先是大家最熟悉的吉利汽车,从1997年进军汽车行业的“门外汉”,如今已成为最具影响力的国产物牌之一了。而在早期,吉利还是实行多品牌的车企,旗下拥有过帝豪、英伦、全球鹰等子品牌。不过由于产物线混乱,所以2014年便重新回归到了一个吉利品牌。 目前产物矩阵包括, “瑞”字辈的轿车系列、“越”字辈的SUV系列,帝豪家族、远景家族,以及嘉际和ICON等车型。2、沃尔沃2010年吉利收购沃尔沃的事,相信大家也都知道了。从成效来看,这波操作对双方可谓是双赢,前者学到了沃尔沃的技术,拔高了品牌上限,后者得到了资金支持,在中国市场重获新生。虽然最近两家合并的计划取消了,但在很多人眼里,它们的联系其实已经很深了。近年来,沃尔沃加速全面电气化转型,并给出具体的规划:2025年沃尔沃纯电车型占比将达到50%,其余为混动车型;2030年成为纯电豪华车企;2040年成为气候零负荷标杆公司;所有纯电车型将通过线上销售。目前产物线依然是S系列的轿车,和XC系列的SUV车型,近几年主要是推出新能源版本。3、领克2016年底推出的领克品牌,属于沃尔沃与吉利合资的产物,定位高端市场。而品牌的核心技术多来自于沃尔沃,包括CMA架构,三大件部分等。而从目前来看,领克发展得还算上道,去年销量达到17.5万辆,同比增长37%。在领克产物线的家族中:01是传统紧凑型SUV,02是跨界运动型SUV,03是紧凑型轿车,03+是性能车,05是目前的旗舰轿跑SUV,06是入门小型SUV,6款车型构成了领克已经相对丰富的产物品类。4、极星极星(Polestar),原本隶属沃尔沃高性能改装部门,后来在吉利和沃尔沃的谋划下,于2017年独立成一个高性能电动品牌,对标特斯拉。不过就品牌知名度而言,它还比较弱。其推出的首款车型,搭载插电式混合动力总成的Polestar1,或将于年底停产。而此前发售的要对标Model 3的极星2,由于进行了多次召回,也一定程度降低大家对它的期望。5、几何汽车几何汽车,于2019年4月发布,是吉利旗下的高端纯电动车品牌,在品牌层面,它与吉利、领克平行。原本吉利想靠它打开中高端的新能源市场,可目前来看并不顺利。据乘联会数据,2020年几何品牌(几何A和几何C)只有10328辆 入账,存在感并不强。6、智马达汽车(Smart)智马达于2019年成立,其实就是吉利在收购smart品牌后,和奔驰各出资50%组建的合资公司。据悉,未来的Smart车型将转战电动化,其中奔驰负责设计环节,而吉利则负责车辆的工程技术研发。据悉,首款新车将于2022年正式跟大家见面。海外媒体绘制的SUV渲染图7、枫叶汽车枫叶汽车发布于2020年4月,由吉利集团下的吉利科技有限公司控股,该品牌主要瞄准低端电动车市场。值得一提的是,虽然枫叶汽车有吉利的背景,但它在品牌上是独立运营的,并不与吉利、领克或几何共享经销商网络,所以它几乎没啥知名度。枫叶30x定位纯电动小型SUV,是枫叶汽车旗下的首款车型,从车型关系上来看,可以算作是远景X3的纯电动版车型。而第二款车型枫叶80V,是基于吉利嘉际燃油版车型打造而来的一款纯电动产物,定位为紧凑级纯电MPV。8、宝腾汽车宝腾汽车原本是属于马来西亚的汽车品牌,2017年的时候吉利收购了其49.9%的股份,便将它发展成了海外子品牌,想借此打开东南亚市场,扩大海外影响力。而吉利也将旗下的博越和缤越车型,经过本土化改造后,在马来西亚市场售卖。9、路斯特路斯特原本是英国的跑车品牌,辉煌时还曾保时捷、法拉利并称为“世界三大跑车品牌”。只不过命途多舛,几经辗转后卖给了宝腾汽车,又因为吉利收购宝腾的关系,就被接手了。而据悉,路斯特将在2022年实现国产,并投产中大型SUV、中型SUV以及中大型轿车三款车型。实际上,以上说的只是吉利集团下的乘用车品牌,如果算上商用的,那还有远程汽车、伦敦电动汽车、飞行汽车等,不过由于关注度不高,这里就不再阐述。咱们回过头,再来聊聊为何成立“极氪”品牌?从整个吉利控股集团的布局来看,它在传统燃油车领域算是很强的,既有吉利这一面向大众的国民品牌,又有突破瓶颈的领克,更别说两者还有沃尔沃帮忙“打辅助”。可反观新能源,就点捉急了,极星、几何和枫叶目前都是气无力的感觉。而去年吉利集团(吉利、领克、几何)的销量达到132万辆,继续登顶自主品牌车企销冠。可具体到新能源,它的销量却仅有6.81万辆,同比下滑66%。在这样的背景下,推出一个新的电动品牌来,似乎也就不难理解了。至于为何要往高端走?在疆哥看来,一是内在因素,即几何汽车和极星不给力,需要补位;二是外在因素,除了造车新势力,各大传统车企也都在抢占高端电动车市场,吉利自然也不能掉队呀。那么这时候,拿风头正劲的领克做引子,推出“极氪”品牌,就更顺理成章了。可问题是,这种策略会成功吗?或者说,合理吗?毕竟多个品牌出来,就需要多分散一份精力,而吉利已经手握不少的电动品牌了,几何、极星、枫叶,还有同样基于SEA架构打造,蓄势待发的Smart纯电动。如今再来一个“极氪”,如此多的电动品牌投放,这放在整个车市中,估计是绝无仅有的。疆哥倒不是质疑吉利能否撑得起这么多的子品牌,只是这般景象,难免会让大家产生一种“多生孩子好打架”的既视感。当然,作为普通消费者,相信大家更关心的,还是产物核心的三电系统,品控或性价比等。所以究竟有没有搞头,咱不妨坐等看看。欢迎关注“车域无疆”,在下方评论区留言,分享你对吉利全新品牌“极氪”的看法。
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与(驰耻)许(齿耻)多(顿耻辞)来(尝补颈)书(厂丑耻)店(顿颈补苍)进(闯颈苍)行(齿颈苍驳)场(颁丑补苍驳)景(闯颈苍驳)消(齿颈补辞)费(贵别颈)、体(罢颈)验(驰补苍)消(齿颈补辞)费(贵别颈)的(顿别)读(顿耻)者(窜丑别)不(叠耻)同(罢辞苍驳),书(厂丑耻)迷(惭颈)李(尝颈)朋(笔别苍驳)逛(骋耻补苍驳)书(厂丑耻)店(顿颈补苍)的(顿别)主(窜丑耻)要(驰补辞)目(惭耻)的(顿别)是(厂丑颈)选(齿耻补苍)书(厂丑耻),希(齿颈)望(奥补苍驳)买(惭补颈)到(顿补辞)“过(骋耻辞)去(蚕耻)没(惭别颈)注(窜丑耻)意(驰颈)到(顿补辞)的(顿别)书(厂丑耻)”。但(顿补苍)他(罢补)其(蚕颈)实(厂丑颈)更(骋别苍驳)习(齿颈)惯(骋耻补苍)网(奥补苍驳)购(骋辞耻)——在(窜补颈)网(奥补苍驳)上(厂丑补苍驳)浏(窜耻辞)览(尝补苍)图(罢耻)书(厂丑耻)推(罢耻颈)荐(闯颈补苍)后(贬辞耻)迅(齿耻苍)速(厂耻)选(齿耻补苍)书(厂丑耻)下(齿颈补)单(顿补苍),“省(厂丑别苍驳)时(厂丑颈)省(厂丑别苍驳)力(尝颈)”。
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乌(奥耻)官(骋耻补苍)员(驰耻补苍)称(颁丑别苍驳)乌(奥耻)军(闯耻苍)飞(贵别颈)行(齿颈苍驳)员(驰耻补苍)前(蚕颈补苍)往(奥补苍驳)美(惭别颈)国(骋耻辞)接(闯颈别)受(厂丑辞耻)训(齿耻苍)练(尝颈补苍)
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